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How Hotels, Online Travel Agents (OTAs) or Airlines can leverage social media?
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How Hotels, Online Travel Agents (OTAs) or Airlines can leverage social media?

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How Hotels, Online Travel Agents (OTAs) or Airlines can leverage social media to create buzz and increase online bookings through the network of their exisiting fans and guests?

How Hotels, Online Travel Agents (OTAs) or Airlines can leverage social media to create buzz and increase online bookings through the network of their exisiting fans and guests?

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How Hotels, Online Travel Agents (OTAs) or Airlines can leverage social media? How Hotels, Online Travel Agents (OTAs) or Airlines can leverage social media? Presentation Transcript

  • How Hotels, OTAs & Airlines can leverage Social Media a Rate Gain presentation
  •  
  • Source: http://brandinfiltration.com
  • Why companies are taking SOCIAL MEDIA so seriously???
  • Source: http://brandinfiltration.com
  • Source: http://brandinfiltration.com
  • Source: http://brandinfiltration.com In fact Facebook surpassed Google as #1 U.S. Site
  • Source: http://brandinfiltration.com
  • OTAs, Airlines & Hotels are leveraging Social Media BIG TIME too!!!
  • OTAs, Airlines & Hotels are leveraging Social Media BIG TIME too!!! USING TWITTER FOR CUSTOMER SERVICE NEW OFFERS BUILDING RELATIONSHIPS
  • OTAs, Airlines & Hotels are leveraging Social Media BIG TIME too!!! ORBITZ IS USING TWITTER FOR THE SAME PURPOSE
  • OTAs, Airlines & Hotels are leveraging Social Media BIG TIME too!!! Source: Why Social Media Travels Well, Ogilvy 360 Degree Influence
  • OTAs, Airlines & Hotels are leveraging Social Media BIG TIME too!!! Source: Why Social Media Travels Well, Ogilvy 360 Degree Influence
  • OTAs, Airlines & Hotels are leveraging Social Media BIG TIME too!!! Source: Why Social Media Travels Well, Ogilvy 360 Degree Influence
  • OTAs, Airlines & Hotels are leveraging Social Media BIG TIME too!!! Source: Why Social Media Travels Well, Ogilvy 360 Degree Influence
  • OTAs, Airlines & Hotels are leveraging Social Media BIG TIME too!!! Source: Why Social Media Travels Well, Ogilvy 360 Degree Influence
  • ALL THESE COMPANIES ARE QUITE SUCCESSFUL IN:
    • ENGAGING THEIR TARGET AUDIENCE
    • CREATING A BUZZ ON SOCIAL NETWORKS
    AND
  • AMAZING… ISN’T IT??? ALL THESE COMPANIES ARE QUITE SUCCESSFUL IN:
    • ENGAGING THEIR TARGET AUDIENCE
    • CREATING A BUZZ ON SOCIAL NETWORKS
    AND
  • AMAZING… ISN’T IT??? ALL THESE COMPANIES ARE QUITE SUCCESSFUL IN:
    • ENGAGING THEIR TARGET AUDIENCE
    • CREATING A BUZZ ON SOCIAL NETWORKS
    AND
  • Companies say…
  • Companies say… To identify what MORE means… We talked to several Hotels, OTAs and Airlines
  • Companies say… To identify what MORE means… We talked to several Hotels, OTAs and Airlines Its not easy for a mid-sized company to run these campaigns due to the high cost of hiring an agency…
  • Companies say… To identify what MORE means… We talked to several Hotels, OTAs and Airlines Its not easy for a mid-sized company to run these campaigns due to the high cost of hiring an agency… How can I target specific target market (e.g. Business travelers etc.) on social networks?
  • Companies say… To identify what MORE means… We talked to several Hotels, OTAs and Airlines Its not easy for a mid-sized company to run these campaigns due to the high cost of hiring an agency… How can I target specific target market (e.g. Business travelers etc.) on social networks? How can I convert my fans as well as their friends from just fans to customers?
  • Companies say… To identify what MORE means… We talked to several Hotels, OTAs and Airlines Its not easy for a mid-sized company to run these campaigns due to the high cost of hiring an agency… How can I target specific target market (e.g. Business travelers etc.) on social networks? Is social media only about creating a buzz or can it go to the next level where ‘Buzz’ is converted to ‘Sales’? How can I convert my fans as well as their friends from just fans to customers?
  • Companies say… To identify what MORE means… We talked to several Hotels, OTAs and Airlines How can I convert my fans as well as their friends from just fans to customers? Its not easy for a mid-sized company to run these campaigns due to the high cost of hiring an agency… How can I target specific target market (e.g. Business travelers etc.) on social networks? Is social media only about creating a buzz or can it go to the next level where ‘Buzz’ is converted to ‘Sales’? Is it possible to show social media ROI, very clearly, to my management?
  • Companies say… To identify what MORE means… We talked to several Hotels, OTAs and Airlines How can I convert my fans as well as their friends from just fans to customers? Its not easy for a mid-sized company to run these campaigns due to the high cost of hiring an agency… How can I target specific target market (e.g. Business travelers etc.) on social networks? Demand is to leverage the core essence of SOCIAL PLATFORMS WORD OF MOUTH REFERRALS Is it possible to show social media ROI, very clearly, to my management? Is social media only about creating a buzz or can it go to the next level where ‘Buzz’ is converted to ‘Sales’?
  • Because…
    • People love to share their recommendations to their friends and family on social media
  • And they love to share these recommendations through… Source: SocialTwist Social Media Sharing Trends 2009
  •  
  • Create a platform for OTAs, Airlines & Hotels to
  • Create a platform for OTAs, Airlines & Hotels to Facilitate your customers to do WOM branding and ‘CREATE BUZZ’ by discussing your product in ‘THEIR’ social networks 1
  • Create a platform for OTAs, Airlines & Hotels to Facilitate your customers to do WOM branding and ‘CREATE BUZZ’ by discussing your product in ‘THEIR’ social networks ‘ INCENTIVIZE’ your customers for their loyalty and build a long-term relationship with them 1 2
  • Create a platform for OTAs, Airlines & Hotels to Facilitate your customers to do WOM branding and ‘CREATE BUZZ’ by discussing your product in ‘THEIR’ social networks ‘ INCENTIVIZE’ your customers for their loyalty and build a long-term relationship with them Discover a new distribution channel i.e. get your ‘CUSTOMERS TO SELL FOR YOU’ within ‘THEIR’ social networks 1 2 3
  •  
  • rumbido goes a step further in Social Media Engagement and actually allows you to tap into the social networks of your existing customers and use them to actively endorse your brand and specific offers to all their friends and followers.
  •  
  • 1 It starts with a partnership hotels airlines OTAs 2 We collect your details to set up your account Vendor details form Header/Footer Email templates Marketing messages
  • 3 Customized web interface is created for you Details are shared with you to login and customize your account
  • 4 You login into your account and configure it You decide how much incentive you offer to your members for every successful booking done by their referrals.
  • 4 You login into your account and configure it You create segments and categorize your customers.
  • 4 You login into your account and configure it Integrate your ‘Special Offers’ details.
  • 5 Start adding members and categorize them under customized target lists Invitation email is sent to them to join your referral program Categorize them while uploading details Upload the database of your existing customers
  • 6 Interested customers receive your invitation and start earning referrals by sharing your offers to their network Invitation email Describes the proposition and the offer to the customer
  • 6 Interested customers receive your invitation and start earning referrals by sharing your offers to their network Interested customers signs up either using their email address or directly with their Facebook accounts
  • 6 Interested customers receive your invitation and start earning referrals by sharing your offers to their network Invitation email Describes the proposition and the offer to the customer Interested customers signs up either using their email address or directly with their Facebook accounts Customers choose their network Decide on which offers they want to share with their network
  • 6 Interested customers receive your invitation and start earning referrals by sharing your offers to their network Invitation email Describes the proposition and the offer to the customer Interested customers signs up either using their email address or directly with their Facebook accounts Customers choose their network Decide on which offers they want to share with their network Select friends they want to share the offer Can even customize the message and Send referrals
  • 6 Interested customers receive your invitation and start earning referrals by sharing your offers to their network Can even attach pictures of their experiences
  • 7 Their friends receive the offer and go the website to purchase
  • 7 Their friends receive the offer and go the website to purchase Interested contacts visit the landing page and book their package Integrated analytics tracks this purchase and notifies the system on the successful referral.
  • 8 Referee customer’s account gets credited with the referral fee that can be redeemed with PayPal.
  • 8 Referee customer’s account gets credited with the referral fee that can be redeemed with PayPal. Customer can redeem the earnings instantly to his/her PayPal account
  • Now this is AMAZING!!!
  • INDIA B 15, Sector 57 Noida (U.P.) 201 301 Phone: +91 120 2587749 +91 120 4327531 US 40 East Chicago # 111 Chicago, IL 60611 United States Of America Phone: +1 312 238 9027 UK 400 Thames Valley Park Drive Thames Valley Park Reading, RG6 1PT, UK Phone: +44 (0) 845 519 4472 www.rumbido.com [email_address]