Case Study - Successful Social Media Marketing for an Online Travel Agent (OTA)
by RateGain on Jan 20, 2011
- 1,527 views
An interesting case study on how Holiday Nights, UK’s largest hotel booking site catering to over 650,000 passengers per year, leveraged social media referral marketing platform - rumbido, a RateGain...
An interesting case study on how Holiday Nights, UK’s largest hotel booking site catering to over 650,000 passengers per year, leveraged social media referral marketing platform - rumbido, a RateGain solution. It engages and rewards existing customers to promote these offering within their social networks, thereby creating buzz for the brand, resulting in traffic and sales for the business. With the recommendation coming from friends & family it is both non-intrusive as well as trustworthy for the buyer.
With rumbido, Holiday Nights is able to communicate the best deals to a huge audience where its own customers are its brand ambassadors and are helping the company generate sales with their word of mouth.
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Petur Petursson