Case study spanish hotel chain - channel mgt rate shopping

CASE STUDYHow one of the largest Spanish hotel groupsenhanced its revenue management, onlineinventory distribution and pricing strategy. BACKGROUND Our client, one of the Spains largest hotel brand, operates more than 180 hotels across 17 countries. The brand known for its exquisite elegance and class in European hospitality industry wanted to: i. Improve management of inventory distribution through OTAs by enhancing the number of OTA partners as well as have a dynamic approach to publishing rates and allocation on these OTAs. ii. Improve its revenue management practices and iii. Take informed pricing decisions by tracking online rates of competitor properties of its constituent hotels. SOLUTION RateGain customized its most popular channel management solution - ChannelGain for the brand to connect to new OTA partners and effectively manage its online distribution of inventory on them. Presently, more than 75 properties of the brand are using ChannelGain. To track online rates of brand’s competitor properties, PriceGain-Hotels, an intelligent rate shopping solution was customized. We currently support more than 40 properties of their hotels on our rate intelligence solutions. Additionally, we are also offering rate intelligence for monitoring customized packages for 6 of the group’s properties. BENEFITS By using our channel management solution, its group hotels have been able to: i. increase the number of OTAs that they were earlier distributing their inventory with, ii. make frequent changes on extranets to reflect on the inventory position on any given day and iii. manage their inventory better with ability to quickly apply changes in prices and allocation quickly. Group hotels are now able to keep abreast of online prices and availability of competitor properties and take more informed pricing decisions thus improving occupancy and RevPAR.For more information on channel management & rate shopping solution for hotels, please visit www.rategain.com (c) RateGain.com

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Case study spanish hotel chain - channel mgt rate shopping

by RateGain on Jun 24, 2011

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