Change Management Theory Of Kurt Lewins

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Change Management Theory Of Kurt Lewins

  1. 1. CHANGEMANAGEMENT The Kurt Lewin’s theory
  2. 2. Why change?Improve Company Image Respond to Environment To tackle Competition Be the Best in Business
  3. 3. Driving Forces>>>Field Forces<<< Restraining Forces Customer want Loss of staff new product overtime Current Desire State d State Staff frightenedDriving Forces Restraining Forces Improve speed of new of production technology R1 D1 D2 R2 Plan: Upgrade Raise volumes Environmental Factory with output impact of new D3 new R3 technology manufacturing D4 equipment R4 Control rising maintenance Cost cost Driving Forces Restraining Forces Disruption
  4. 4. Kurt Lewin’s Model of Change Unfreeze Change Refreeze • Ensure that • Execute the • Ensure that employees intended the change are ready for change becomes change permanent
  5. 5. How can it be executed effectively Define the change you want to see Brainstorm or mind map the Driving change Forces and the Restraining Forces Evaluate the Forces Review the Forces Strategise Proritise action steps
  6. 6. Limitations of the theory Its difficult to freeze a planned change in the system Its relevant to incremental and isolated changes and ignores the transformational and radical changes It ignores the role of power and politics in an organisation It is seen as a top - down, management driven approach and ignores situations regarding bottom - up change
  7. 7. Thank You!

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