2.  What is the number one skill in business?
 What business are you in?
 What is Marketing?
 How is Guerrilla Marketing different from
traditional marketing?

3. TRADITIONAL MARKETING
o Invests in money.
o Engulfed by mystic.
o Big businesses.
o Measures success through sales.
o Based upon judgments and experience.
o Grow & diversify.
o Grow linearly.
o Ignores customers.
o Obliterates the competition.
o About the company.
o What can it take and get from customers.
o Advertising works.
o Count up your money.
o Does not mention technology.
o Focuses on groups.
o Identifies the main medium.
o The goal is sales.
o Monologue.
o Identifies just a handful of marketing weapons.
GUERRILLA MARKETING
 Time, energy, imagination & information.
 Simple.
 Small businesses.
 Measures success through profits.
 Psychology & laws of human behavior.
 Maintain your focus.
 Grow geometrically.
 Follow up.
 Fusion arrangements.
 About the customer.
 What it can give to customers.
 Marketing combinations.
 Count up your relationships.
 Embrace technology.
 Individuals.
 Aware of all the details.
 Gain consent .
 Dialogue.
 200 marketing weapons.

4. THE 5 MINUTES MARKETING PLAN:
• What is your PURPOSE?
• What is your competitive ADVANTAGE?
• Who are your AUDIENCE(s)?
• What are your WEAPONS?
• What is your NICHE?
• What is your IDENTITY?
• What is your BUDGET?

5. THE CALENDAR HAS 5 ROWS & 12 COLUMNS
MONTH THRUST MEDIA COST GRADE
A, b, c, d or f
January SQU Radio 50.000 F
February Embassie
s
Broachers 250.000 C
March Institutes Emails 30.000 B
April General Newspapers 100.000 D
May Embassies
& institutes
Emails &
newspapers
200.000 A