Get the Basics DownBe Succinct ○ Posts 80 characters or less (less than 2 lines of text) see about 27% more likes, comments, & shares than posts greater than 80 characters.Post Regularly ○ Posting on the same day about the same topic so fans know what to expect and when. ■ i.e. Highlighting a local business every Tuesday at 1pm.Post at the Optimal Time ○ Studies show that posting on Facebook between 1:00 p.m. and 4:00 p.m. get the most traction, with Thursday & Friday being the best days to post on Facebook all week. ○ But, conflicting studies show brands that post (or scheduled posts) outside of business hours showed engagement rates 20 percent higher than those that posted during business hours ■ Depending on your clients target market, post accordingly.
Be Specific and RelevantKnow which audience youre talking to ○ When posting to a page, your message will reach fans are are likely to be familiar with your brand, so insider content can make them feel in the know. ■ i.e. Events, industry, etc. most relevant to your clients target market.Be seasonable and timely ○ Fans are more likely to engage w/ topics that are already top of mind, such as current events, holidays, or news. ○ Fans are more likely to engage with "events" and "winning" than "contests" and "promotions."Be relevant ○ Post content that shows you know your audience.
Make a Visual ImpactPost photos and videos. ○ Posts including a photo album, a picture or a video generate about 180%, 120%, and 100% more engagement than the average post, respectively.Use bold visuals. ○ Grab your audience’s attention by using simple images with a clear focal point. ○ Images with highly saturated colors also help the creative stand out against the site’s white background.Feature images that capture the brand. ○ Ideally the profile image will be their logo or other brand symbol, but people should also recognize your brand in the images you feature.
Get Your Audience InvolvedEncourage interaction. ○ Create a question post or write a text post with a “fill-in-the-blank”. Fill-in-the-blank posts generate about 90% more engagement than the average text post. ○ Posts that end with a question result in a 15% higher engagement rate than posts that do not end in a question.Include your call to action early. ○ Let your fans know how to engage with your content. Should they like the post? Share with friends? Comment? Answer a question? Be sure to include your call to action within the first 50 characters.Share posts from fans. ○ Recognize your fans’ contributions by responding to high quality, relevant user-generated content that shows your fans know your brand and are passionate about it.Gauge fan interest. ○ Once or twice a month, take a look at the Pages Insights and see what posts garnered the most attention. Learn from your wins.
Facebook Donts● Dont post too much text - 80 to 100 characters max● Dont post boring or off-brand content● Dont post updates without a call-to-action● Dont post between the hours of 10pm and 9am● Dont post without some form of media attached (pic/vid/link)● Dont forget to use the tools Facebook provides: ○ Scheduling ○ Pinning & Highlighting ○ Insights
8 post Facebook Engagement Strategy● 1 link to helpful videos for apartment living (or industry specific for Boutique) w/ call-to-action for liking or commenting.● 2 local pictures uploaded w/ call-to-action for ‘liking’ or ‘commenting’ on them.● 2 links to past popular blog posts to drive clicks to the blog w/ call-to- action.● 1 question that ask for responses (or fill in the blank ○ Avoid the question "why" and instead go with "where","when, "would" and "should".● 2 ‘spotlights’ on local businesses w/ their FB page tagged in the post - include a picture, if possible, w/ call-to-action. Call-to-Actions = Ask you shall receive.
Pinning vs. HighlightingPinning Moves post to the 1st upper left position, right below the About section Posts stay pinned for 7 days - returning to original position afterHighlighting Highlighted posts become stretched across profile Will stay highlighted until you un-highlight, however it moves down the page w/ new updates Highlighting first, then Pinning will return post to Highlighted status after 7 days is up