Your Brand:  An asset you don't actually own
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Your Brand: An asset you don't actually own

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We take you through examples of good ways to reach out to your audiences and help support your brand, as well as point out ways you cannot control your brand.

We take you through examples of good ways to reach out to your audiences and help support your brand, as well as point out ways you cannot control your brand.

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Your Brand:  An asset you don't actually own Your Brand: An asset you don't actually own Presentation Transcript

  • 1. How you present yourself to your audience2. How you show up (or don’t)3. Setting expectations
  • Snooty Fox 1. Bad reviews all over the board, did they matter? 2. Reviews after the Food Network’s Restaurant Impossible
  • @CondeElevator 1. Real? 2. Did it hurt?
  • Scotty’s Brewhouse 1. Not an awesome review 2. Scotty (not sure if he wrote or not) tried to respond and help
  • @SouthwestAir 1. Southwest has a social media engagement policy 2. Damage was still done 3. Over 1.6 million followers
  • Examples of YOUR control: Ads Your website Your email campaigns Your Facebook wall Your videosWest Coast Tacos: 1. Growing and sharing positively with their fans/followers 2. Where they’re showing up 3. What to expect
  • Skinnygirl 1. Growing and sharing positively with their fans/followers 2. Where they’re showing up 3. What to expect
  • Pepsi Refresh 1. Growing and sharing positively with their fans/followers 2. Where they’re showing up 3. What to expect
  • bluemile 1. Video to show and tell 2. Where they’re showing up 3. What to expect
  • 1. Evaluate where you are today2. Create a content marketing plan3. Consistently and frequently promote4. Have an engagement process for how you’ll react