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1. How you present yourself to your audience2. How you show up (or don’t)3. Setting expectations
Snooty Fox   1. Bad reviews all over the      board, did they matter?   2. Reviews after the Food      Network’s Restauran...
@CondeElevator   1. Real?   2. Did it hurt?
Scotty’s Brewhouse   1. Not an awesome review   2. Scotty (not sure if he      wrote or not) tried to      respond and help
@SouthwestAir   1. Southwest has a      social media      engagement policy   2. Damage was still      done   3. Over 1.6 ...
Examples of YOUR control:                        Ads                   Your website               Your email campaigns    ...
Skinnygirl   1. Growing and sharing positively      with their fans/followers   2. Where they’re showing up   3. What to e...
Pepsi Refresh   1. Growing and sharing positively      with their fans/followers   2. Where they’re showing up   3. What t...
bluemile   1. Video to show and tell   2. Where they’re showing up   3. What to expect
1. Evaluate where you are today2. Create a content marketing   plan3. Consistently and frequently   promote4. Have an enga...
Your Brand:  An asset you don't actually own
Your Brand:  An asset you don't actually own
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Your Brand: An asset you don't actually own

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We take you through examples of good ways to reach out to your audiences and help support your brand, as well as point out ways you cannot control your brand.

Published in: Technology, Business
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Transcript of "Your Brand: An asset you don't actually own"

  1. 1. 1. How you present yourself to your audience2. How you show up (or don’t)3. Setting expectations
  2. 2. Snooty Fox 1. Bad reviews all over the board, did they matter? 2. Reviews after the Food Network’s Restaurant Impossible
  3. 3. @CondeElevator 1. Real? 2. Did it hurt?
  4. 4. Scotty’s Brewhouse 1. Not an awesome review 2. Scotty (not sure if he wrote or not) tried to respond and help
  5. 5. @SouthwestAir 1. Southwest has a social media engagement policy 2. Damage was still done 3. Over 1.6 million followers
  6. 6. Examples of YOUR control: Ads Your website Your email campaigns Your Facebook wall Your videosWest Coast Tacos: 1. Growing and sharing positively with their fans/followers 2. Where they’re showing up 3. What to expect
  7. 7. Skinnygirl 1. Growing and sharing positively with their fans/followers 2. Where they’re showing up 3. What to expect
  8. 8. Pepsi Refresh 1. Growing and sharing positively with their fans/followers 2. Where they’re showing up 3. What to expect
  9. 9. bluemile 1. Video to show and tell 2. Where they’re showing up 3. What to expect
  10. 10. 1. Evaluate where you are today2. Create a content marketing plan3. Consistently and frequently promote4. Have an engagement process for how you’ll react
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