There are only 4 things social media is to your marketing: A communication tool A branding tool A SEO tool A traffic boosting tool That’s it!
So let’s talk basics
Know your audience
Where are they?
How will you measure? Determine what you want to measure. Sales? Leads? Subscriptions? Downloads? Entries?
What do you do with it? Content makes the website go round Drive traffic on Twitter Content will draw them in Now what do you want them to do? Be useful in groups on LinkedIn Expand your brand’s reach on Facebook Sharing valuable content; yours and others Don’t forget video
WOM – Word of Mouth Marketing
Summary Remarkable content trumps anything else Engage and build relationships Decide what’s important and how you’ll measure it Monitor and adjust when necessary, learn from your trial and error
Connecting @silversquare on Twitter firstname.lastname@example.org Facebook.com/graybox 317-576-8511 office line ask.silversquareinc.com – we’ll answer your toughest marketing questions