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Integrating Social Media
 

Integrating Social Media

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    Integrating Social Media Integrating Social Media Presentation Transcript

    • Integrating social media
    • There are only 4 things social media is to your marketing:
      A communication tool
      A branding tool
      A SEO tool
      A traffic boosting tool
      That’s it!
    • So let’s talk basics
    • Know your audience
    • Where are they?
    • How will you measure?
      Determine what you want to measure.
      Sales?
      Leads?
      Subscriptions?
      Downloads?
      Entries?
    • Remarkable content
    • What do you do with it?
      Content makes the website go round
      Drive traffic on Twitter
      Content will draw them in
      Now what do you want them to do?
      Be useful in groups on LinkedIn
      Expand your brand’s reach on Facebook
      Sharing valuable content; yours and others
      Don’t forget video
    • WOM – Word of Mouth Marketing
    • Summary
      Remarkable content trumps anything else
      Engage and build relationships
      Decide what’s important and how you’ll measure it
      Monitor and adjust when necessary, learn from your trial and error
    • Connecting
      @silversquare on Twitter
      raquel@silversquareinc.com
      Facebook.com/graybox
      317-576-8511 office line
      ask.silversquareinc.com – we’ll answer your toughest marketing questions