Integrating Social Media

Integrating social media

There are only 4 things social media is to your marketing:
A communication tool
A branding tool
A SEO tool
A traffic boosting tool
That’s it!

So let’s talk basics

Know your audience

Where are they?

How will you measure?
Determine what you want to measure.
Sales?
Leads?
Subscriptions?
Downloads?
Entries?

Remarkable content

What do you do with it?
Content makes the website go round
Drive traffic on Twitter
Content will draw them in
Now what do you want them to do?
Be useful in groups on LinkedIn
Expand your brand’s reach on Facebook
Sharing valuable content; yours and others
Don’t forget video

WOM – Word of Mouth Marketing

Summary
Remarkable content trumps anything else
Engage and build relationships
Decide what’s important and how you’ll measure it
Monitor and adjust when necessary, learn from your trial and error

Connecting
@silversquare on Twitter
raquel@silversquareinc.com
Facebook.com/graybox
317-576-8511 office line
ask.silversquareinc.com – we’ll answer your toughest marketing questions

Integrating Social Media

by Silver Square on Mar 23, 2010

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Integrating Social Media — Presentation Transcript