How to be successful with Facebook fan pages

Marketing on FacebookFor the F.C. Tucker Company

Real Estate has Location, Location, Location; Facebook has the three “R”s
Be Real
Be Regular
Be Relevant

How to be REAL…
Share the good and the bad
Not everything is going to be perfect
It’s OK to share good news
Tell your story
It’s OK to talk about thingsother than Real Estate

How to be REAL…
2. What do you love? Hold a contest for it. It’s about making a real connection.
Best burger in town
Best hiking spot
Most pet-friendly park
Best yard out of all of your clients

How to be REAL…
3. Limit your facts andfigures
Report after report means nothing
Create an editorial for the report
Consider a video of the report

How to be Regular…
1. Consistency is KEY
What does consistency look like for you?
Pick what that means and stick to it
This is a commitment
2. Build an editorial calendar

How to be Regular…
Most who say social media isn’t
working for them, aren’t
working on their social media

Good marketing = consistent message
The medium doesn’t matter.
To be successful in any marketing endeavor, which Facebook would be a marketing activity, you must work your plan consistently.

Word of Mouth Marketing – one of the best benefits of being regular

How to be Relevant…
BLOG
Make your blogFacebook if you need to, but havea way to deliverrelative, remarkablecontent!
Blog is the launch pad to all sorts of outlets

The other “R” - Remarkable content
Being Relevantstarts withRemarkable Content
The spring cleaning checklist
How to start a pink flamingo party in your neighborhood
Build a hub of great partners
Swim lessons, babysitters

What else?
Your Facebook plan doesn’t need to be complicated to be successful
Do what you love, make a connection
Transparency builds trust; trust often leads to sales
Set goals. Create a mini plan. Give it time.

Resources
Mashable
www.mashable.com
Problogger
www.problogger.com
Duct tape Marketing
www.ducttapemarketing.com

Connecting
ask.silversquareinc.com – we’ll answer your toughest marketing questions
@silversquare on Twitter
raquel@silversquareinc.com
Facebook.com/graybox
317-576-8511 office line

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How to be successful with Facebook fan pages

by Silver Square on Apr 06, 2010

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How to be successful with Facebook fan pages — Presentation Transcript