This presentation gives a statistical representation on: 1. Mobile Subscription Stats 2. Mobile Penetration 3. Android vs iOS Usage 4. Mobile Advertising Stats 5. Enterprise Mobility Facts, Figures and Trends 6. Enterprise mobility Spend

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Mobility Usage Statistics & Trends
Presented by: RapidValue Solutions
Date: 11th August 2014

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Mobile
Subscriptions

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Mobile Subscriptions
Total mobile subscriptions in Q1 2014 were around 6.8 billion
Global mobile subscription has continued to grow 7% year-on-year
Source: Ericsson Mobility Report, June 2014

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Source: Ericsson Mobility Report, June 2014

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Global mobile penetration reached 93% in Q1 2014
Smartphones accounted for 65% of all mobile phones sold in Q12014
Mobile Penetration
Source: Ericsson Mobility Report, June 2014

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Mobile Subscription Predictions
Total mobile subscriptions are expected to grow from 6.8 billion in
Q1 2014 to 9.2 billion by the end of 2019.
Total smartphone subscriptions reached 1.9 billion in 2013 and are
expected to grow to 5.6 billion in 2019.
The number of mobile subscriptions for mobile PCs, tablets and
mobile routers is expected to grow from 300 million in 2013 to around
700 million in 2019.
Source: Ericsson Mobility Report, June 2014

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Mobile/Tablet
Operating System
Market Stats

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Global Mobile/Tablet Operating System Market Share
Android iOS Java ME Symbian
Windows Blackberry Kindle Bada
Tizen LG
Android 44.62%
iOS 44.19%
Java ME 4.19%
Symbian 2.57%
Windows 2.50%
Blackberry 1.21%
Kindle 0.64%
Bada 0.03%
Tizen 0.03%
LG 0.01%
Android leads the market share for Mobile/Table market share with
44.62% followed closely by iOS at 44.19% as of July 2014.
1 Billion
Android users
by the end of
2014, Gartner
Source: Net Market Share

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Growth of Android Market Share on Mobile/Tablet
Source: Net Market Share
9

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Decline of iOS Market Share on Mobile/Tablet
Source: Net Market Share 10

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Mobile/Tablet Operating System Market Share in North America
0
10
20
30
40
50
60
DE C - 13 JA N - 14 F E B- 14 MA R- 14 A P R- 14 MA Y - 14 JUN- 1 4 JUL- 14 A UG- 14
iOS Android BlackBerry OS Windows Phone SymbianOS Others
 iOS keeps the largest share of the North American market, 48.3%, it is earnestly tracked by an aggressive Android
that close at 45.45% share. (Data August 2014)
Source: Stats.areppim

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Mobile/Tablet Operating System Market Share in Europe
0
10
20
30
40
50
60
70
DEC-13 JAN-14 FEB-14 MAR-14 APR-14 MAY-14 JUN-14 JUL-14 AUG-14
Android iOS BlackBerry OS Windows Phone
SymbianOS Series 40 Others
 Android has outperformed iOS in the European mobile OS market, with a share of 59.67%, against 31.56% for
iOS. Windows Phone has difficulties justifying its ambitions, with a shy 3.4% share. (Data: August 2014)
Source: Stats.areppim

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Mobile/Tablet Operating System Market Share in Asia
 The Asian mobile OS market is led by Android, now with a share of 55.37% and growing at 3% monthly. Series 40
maintains its 2nd rank, achieving a shrinking share of 12.37%. iOS has a 10.71% share, while Samsung's and
Symbian OS' shares are below 5%. (Data: August 2014)
0
10
20
30
40
50
60
DEC-13 JAN-14 FEB-14 MAR-14 APR-14 MAY-14 JUN-14 JUL-14 AUG-14
Android SymbianOS Series 40 iOS
Samsung Windows Phone BlackBerry OS Others
Source: Stats.areppim

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Mobile Application
Usage Stats

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Mobile Application Usage Statistics
Users spend 2 hours and 42 minutes per day on mobile devices as of March 2014.
Mobile app usage accounts for 2 hours and 19 minutes of that time spent.
Time spent in native apps, 2 hours and 19 minutes in 2014 is up 12 minutes per day (or 9.5%) from last year.
Mobile web usage has dropped from 20% of the U.S. consumer’s time in 2013 to just 14% – or 22 minutes per day
80%
86%
20%
14%
2013 2014
Apps Mobile Web
Source: Flurry

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Mobile Advertisement Statistics
Facebook earned 17.5% of the overall mobile ad revenues.
Google (including YouTube) earned 49.3% ad revenue.
Non-Google, non-Facebook apps accounted for 65.3% of time spent but only saw 32% of ad revenues.
18% 17%
65%
49%
18%
33%
0%
10%
20%
30%
40%
50%
60%
70%
Google Facebook Other Apps
Time Spent Ad Spend
Ad Spend vs. Time Spent on Mobile
Source: Flurry

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Enterprise
Mobility

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Enterprise Mobility Facts & Figures
1. 60% of enterprises plan to increase their IT investment in mobile in the next 18 months. Higher than any other IT
investment. (Source : Forrester)
2. 102 Billion mobile apps downloaded in 2013 (up 59%) (Source: Gartner)
3. 20% of all tablets will be deployed by enterprises. (Source : Forrester)
4. 65% of enterprises say customer engagement is the number one mobile priority. (Source : Forrester)
5. 45% of mobile cloud services will be SaaS based by 2017. (Source: Gartner)
6. 66% mobile traffic will continue to grow by 66% each year over the next 5 years. (Source: CISCO)
7. 7 of the top 10 mobility apps in the next 12 months are internal facing

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How Industries are Investing - Mobile initiatives planned for the next
18 months
0
10
20
30
40
50
60
70
Financial Services Retail Transportation/Travel Hospitality Healthcare Manufacturing
Source: Kony

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Trends in Enterprise Mobility 2014
Trend #1: Consistent Multi-channel experience across all touch-points.
Trend #2: Web and Mobile are combining
Trend #3: Singular investment in development across different channels
Trend #4: Managing consistent user experience (UX) across all digital channels
Trend #5: Growing need for apps out of the box versus custom builds
Trend #6: Enterprises are mobile enabling internal business processes
Trend #7: Companies are embracing a SDLC approach
Source: Kony

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Enterprise Mobility Spend 2014
Global Enterprise Mobility market opportunity has been pegged at $140 billion by 2020
EM spend to double from 5% to 10-12% of total IT spend by 2020
Globally CAGR of 15%
APAC to show highest growth ~21% CAGR
The Education sector is going to be the highest spender on mobile applications worldwide till 2016.
19.30%
17.20%
15.20%
13.10% 12.70% 12.10% 12.00% 11.40% 10.70%
9.20% 8.40%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
Source: Nasscom

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NA and EU market will offer opportunities for the development of enterprise
application stores, BYOD and related solutions along with development of apps
for smart phones/ tabs.
APAC to offer opportunity in developing vertical specific apps and integrated
development & integration of EM solutions.
Indian market presents plethora of opportunities in App, UI development,
Consulting, System Integration and Managed Services.
Enterprise Mobility 2014 Market Opportunities by Geography
Source: Nasscom

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About RapidValue
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team of 200+ experts in mobility consulting and application development, along with experience delivering
over 350 mobility projects, we offer a range of mobility services across industry verticals. RapidValue
delivers its services to the world’s top brands and Fortune 1000 companies, and has offices in the United
States and India.
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