Testing, Iterating and Validating Your Business Model Canvas

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Slides from Rapid Innovation Group's workshop on the Business Model Canvas at Escape the City's Startup MBA

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Testing, Iterating and Validating Your Business Model Canvas

  1. 1. The Business Model Canvas 6 April 2013 The Escape School – Startup MBAwww.rapidinnovation.co.uk
  2. 2. David Gates Jessica Tayenjam @davidrig81 @jessicatayenjam @rapidinnovationwww.rapidinnovation.co.uk
  3. 3. I’ve got my BMC … Now what? TEST ITERATE VALIDATE www.rapidinnovation.co.uk
  4. 4. How do I test my BMC?‘A working hypothesis is a hypothesis that is provisionally accepted as a basis forfurther research in the hope that a tenable theory will be produced, even if the hypothesis ultimately fails’ ‘Working hypothesis’ Wikipedia www.rapidinnovation.co.uk
  5. 5. How do I test my BMC?1. Define what you’re testing – Articulate your proposition – Define your information requirement www.rapidinnovation.co.uk
  6. 6. How do I test my BMC?2. Decide who to test it on – ‘Customer Segments’ – Industry stakeholders / 3rd parties – Industry experts www.rapidinnovation.co.uk
  7. 7. How do I test my BMC?2. Decide who to test it onKey questions – Are all customers created equal? – What mix of views do I need to represent? – How big of a sample size do I need? www.rapidinnovation.co.uk
  8. 8. www.rapidinnovation.co.uk
  9. 9. BRAND GOOD MERCHANDISING SUSTAINABLE SALESwww.rapidinnovation.co.uk
  10. 10. EFFICIENCY EFFECTIVENESSwww.rapidinnovation.co.uk
  11. 11. 2008www.rapidinnovation.co.uk
  12. 12. www.rapidinnovation.co.uk
  13. 13. ASSETS VISUAL RECORDwww.rapidinnovation.co.uk
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  16. 16. INNOVATION IMPROVED ASSET KNOWLEDGE INCREASED ASSET VALUE AND LOWER COSTSwww.rapidinnovation.co.uk
  17. 17. WORKING SESSIONwww.rapidinnovation.co.uk
  18. 18. www.rapidinnovation.co.uk
  19. 19. www.rapidinnovation.co.uk
  20. 20. www.rapidinnovation.co.uk
  21. 21. www.rapidinnovation.co.uk
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  25. 25. MODEL STRUCTURE LEVELHow we price When we charge How much we chargeTime and materials In advance Value-basedSuccess-based In arrears Cost plusFreemium At each use Disruptive to marketSubscription Premium vs competitionLicense plus maintenanceUtilityPer sitePer user (can besubcategorised)Modular www.rapidinnovation.co.uk
  26. 26. WORKING SESSIONwww.rapidinnovation.co.uk
  27. 27. How do I test my BMC?3. Bring together steps 1 and 2 – Identify the specific people you want to test it on www.rapidinnovation.co.uk
  28. 28. How do I test my BMC?3. Bring together steps 1 and 2 – Identify the best means of engagement www.rapidinnovation.co.uk
  29. 29. How do I test my BMC?3. Bring together steps 1 and 2 – Identify the people you want to test it on – Define the best means of engagement – Craft your approach www.rapidinnovation.co.uk
  30. 30. How do I test my BMC?3. Bring together steps 1 and 2 – Identify the people you want to test it on – Define the best means of engagement – Craft your approach – Get in touch! www.rapidinnovation.co.uk
  31. 31. Some of this ‘testing’ may also be the first step towards your early sales!www.rapidinnovation.co.uk
  32. 32. How do I iterate my BMC?• Your Business Model Canvas is never finished!• Revisit every time you have a significant amount of new data Look up XoomPark’s slideshare presentation for a good example of iteration www.rapidinnovation.co.uk
  33. 33. How do I validate my BMC? www.rapidinnovation.co.uk
  34. 34. Rapid Innovation Group Find Your Model Build Your Capability Realise Your Valuewww.rapidinnovation.co.uk

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