Daily Deals for Business: How to Market Your Company through a Business Deal of the Day Site

Daily Deals for
Business-to-Business:
How to Market Your Company through a Business Deal of the Day Site

Daily Deals for Business-to-Business: About
Daily deal sites are a new marketing vehicle where a discount is made available on goods or services for one day.
Deals are marketed to purchasers via email, online, print, and events.
Daily deals were introduced as a concept by Groupon.
There are currently more than 500 sites offering daily deals in verticals such as business-to-business, women’s clothing, children’s items, electronics, eco-friendly products, travel and more.
www.rapidbuyr.com

Daily Deals for Business-to-Business: About
No up-front cost or risk
Predictable customer acquisition cost
Pay only if deal performs
Receive vs. write a check
Create a stream of new customers that pre-pay for the opportunity to do business with you
Built-in brand promotion at no cost
Receive residual value (via brand ambassadors, viral exposure, return customers)
Daily deal sites process credit card transactions and pay fees
www.rapidbuyr.com

Daily Deals for Business-to-Business: Best Practices

Daily Deals for Business-to-Business: Sample Offers
Daily Deals for Business-to-Business: Sample Offers
www.rapidbuyr.com

Daily Deals for Business-to-Business:Information To Prepare
Daily Deals for Business-to-Business: Information toPrepare
Company contact info
Logo
Product name & description
Serial numbers
SKU
Dimensions
Multimedia
Images / photos
Videos
Testimonials
www.rapidbuyr.com

Daily Deals for Business-to-Business: Information toPrepare
Deal details
Deal headline
Deal description
Retail price
Deal price
Percentage off
Quantity to sell
Restrictions
Max quantity per purchase
Expiration date
www.rapidbuyr.com

Daily Deals for Business-to-Business: Working with Vendors
Know who you’re doing business with
Philosophy
Assurance for customers, merchants and partners
Value
Delivers highly desirable customers
New customers
Predictable and fixed expense
Upsell or cross-sell opportunity
Residual value (repeat customers, ‘likes’ on Facebook, etc.)
Multiple methods of exposure
www.rapidbuyr.com

Know who you’re doing business withDistribution/Reach: select a daily deal site that provides both national and local distribution**RapidBuyrlaunches daily deals nationally and in 40 local markets to 20 million small-to-medium business users per month
www.rapidbuyr.com

Daily Deals for B2BBusiness-to-Business: About RapidBuyr
Daily Deals for Business-to-Business: About RapidBuyr
www.rapidbuyr.com

Daily Deals for B2B
Daily Deals for Business-to-Business: Learn More
Ready to put your company in front of millions of business purchasers across the country?
Learn more: www.rapidbuyr.com
Shaun Mulholland
Director of Procurement & Purchasing, National Deals
shaun.mulholland@rapidbuyr.com
978-254-6085
Alessandra Higgins
Director of Sales, Local Deals
ali.higgins@rapidbuyr.com
978-254-6035
www.rapidbuyr.com

Daily Deals for Business: How to Market Your Company through a Business Deal of the Day Site

by RapidBuyr on Jun 20, 2011

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