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Game Advertising

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This presentation is about ingame advertising. It gives a short introduction and answers some question about it. …

This presentation is about ingame advertising. It gives a short introduction and answers some question about it.

It also starts a discussion and ways the pro's and con's against each other.

This version is "Dutch" I will be uploading the English version very soon.

Greetings
Raphael Kamp

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  • 1. Presentatie GAME ADVERTISING
  • 2. Game Advertising Raphaël Kamp WAAR GAAN WIJ HET OVER HEBBEN?  Advertising;  Doelgroep;  Adverteerders;  Stelling;  Waarom?;  Conclusie;  Afsluiting;
  • 3. Game Advertising Raphaël Kamp ADVERTISING “Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.” – Marshall Mcluhan
  • 4. Game Advertising Raphaël Kamp ADVERTISING 1950 2008 Bereik hoog Bereik laag
  • 5. Game Advertising Raphaël Kamp DOELGROEP “Je weet wie ze zijn maar je weet niet ‘wie’ ze zijn” – Raphael Kamp
  • 6. Game Advertising Raphaël Kamp DOELGROEP Advertising executives also recognize television ads may not be the most effective form of advertising for the highly coveted segment of males between ages 18 and 34, who tend to spend a lot on retail items. They are seeing this audience moving increasingly toward Web and video games. According to Nielsen Entertainment, young men spend 12.5 hours a week playing video games, compared with 9.8 hours a week watching television
  • 7. Game Advertising Raphaël Kamp DOELGROEP Populariteit van videogames in Amerika
  • 8. Game Advertising Raphaël Kamp DOELGROEP Populariteit van videogames in Nederland
  • 9. Game Advertising Raphaël Kamp ADVERTEERDERS Het interesse niveau van adverteerders in gaming ligt extreem laag
  • 10. Game Advertising Raphaël Kamp STELLING “Bedrijven moeten gebruik maken van game advertising om zo een hoger niveau van Brand Immersion* of Brand Awareness te bewerkstelligen” * Merk beleving
  • 11. Game Advertising Raphaël Kamp WAAROM? Publiek laat je stem horen! Onderbreek me in mijn verhaal en doe mee!
  • 12. Game Advertising Raphaël Kamp WAAROM WEL? Omdat uw doelgroep zich daar bevindt!
  • 13. Game Advertising Raphaël Kamp WAAROM NIET? Maar wil uw doelgroep wel dat ‘u’ zich daar ook bevindt?
  • 14. Game Advertising Raphaël Kamp WAAROM WEL? “Games will push aside movies as the most popular form of entertainment. And you know why? Because books tell you something. Movies show you something. But games let you ‘do’ something!” – Sam Houser President Rockstar Games
  • 15. Game Advertising Raphaël Kamp WAAROM NIET? Wat als het virtuele product meer beloftes geeft dan men in het echt kan waarmaken?
  • 16. Game Advertising Raphaël Kamp WAAROM WEL? Kwantiteit. Kwaliteit. Diversiteit. (in games)
  • 17. Game Advertising Raphaël Kamp WAAROM WEL? Kwantiteit. Kwaliteit. Diversiteit. (in platformen)
  • 18. Game Advertising Raphaël Kamp WAAROM NIET? Afbreuk aan de sfeer  Irratie aan het merk  Merkloyaliteit daalt
  • 19. Game Advertising Raphaël Kamp WAAROM WEL? Meerdere vormen van adverteren Static Ingame Advertising Dynamic Ingame Advertising Product placement
  • 20. Game Advertising Raphaël Kamp WAAROM NIET? ingame advertising results “ingame advertising results” Meetbaarheid is momenteel nog niet beschikbaar
  • 21. Game Advertising Raphaël Kamp WAAROM WEL? Omdat de investeerders het wel zien zitten
  • 22. Game Advertising Raphaël Kamp CONCLUSIE Waarom wel? Omdat het werkt! – 89.100.000 hits
  • 23. Game Advertising Raphaël Kamp CONCLUSIE Waarom niet? Omdat het niet werkt! – 2.050.000 hits
  • 24. Game Advertising Raphaël Kamp CONCLUSIE Maar als je het dan toch doet... Denk dan ook aan hen!
  • 25. Game Advertising Raphaël Kamp AFSLUITING Zijn er nog vragen?

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