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BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
BTC Social Media: The Holy Grail For Your Event?
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BTC Social Media: The Holy Grail For Your Event?

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This is the presentation I did about Social Media during the BTC 2011 tradeshow in Rimini, Italy. Feel free to download it. W

This is the presentation I did about Social Media during the BTC 2011 tradeshow in Rimini, Italy. Feel free to download it. W

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  1. WHO IS THIS GUY?<br /><ul><li>Social Media Executive @ ICCA
  2. Ex Advertising Creative @ DDB
  3. Wants to be a professional racer</li></li></ul><li>WANT TO TWEET?<br />#BTC #HOLYGRAIL<br />
  4. SOCIAL MEDIA<br />THE HOLY GRAIL FOR YOUR EVENT?<br />
  5. Quick answer:<br />SOCIAL MEDIA<br />THE HOLY GRAIL FOR YOUR EVENT?<br />Now let’s find out why!<br />
  6. LET’S GO BACK IN TIME AND VISIT THE OLD M&E SPACE<br />
  7. REMEMBER WHEN NEW MEDIA WAS AN AFTERTHOUGHT IN THE M&E INDUSTRY?<br />
  8. WHEN COMMUNICATING WAS SIMPLE...<br />
  9. ... AND WE WERE A PAPER DRIVEN SOCIETY?<br />
  10. BUT THEN...<br />
  11. TECHNOLOGIC ADVANCEMENTS AND SOCIAL MEDIA TURNED THE WORLD INTO ONE BIG <br />HUB WERE WE’RE ALL CONNECTED 24/7/365 <br />... THE RESULT?<br />
  12. THE RESULT? <br />OUR WORLD IS IN A CONSTANT <br />STATE OF ONGOING CONVERSATIONS<br />
  13. THE CHALLENGE?<br /><ul><li>LISTEN AND FIND THE RIGHT CONVERSATION
  14. JOIN THE CONVERSATION
  15. ADD VALUE</li></li></ul><li>LUCKILY YOU’RE NOT ALONE <br />(JUST LOOK LEFT OR RIGHT FROM YOU)*<br />THE CHALLENGE?<br />*AND YOU JOINED IN ON THIS PRESENTATION<br />
  16. GREAT!<br />SO WERE DO WE START?<br />
  17. AGENDA<br />Quick recap on Social Media<br />The tools at hand<br />How to use social media pre- during- and post your meeting or event<br />Measuring social media’s impact on your event<br />The dangerzone<br />What you really should remember<br />
  18. AND WERE DO WE END?<br />“By the end of this presentation you will have learned how to extend the conversation and leverage the power of social media for your next meeting, event or experience.”<br />
  19. WHAT IS SOCIAL MEDIA?<br />(quick recap) <br />
  20. WELCOME WEB 2.0. <br />
  21. THE CURRENT STATE OF SOCIAL MEDIA<br />
  22. SOCIAL MEDIA <br />(IN PLAIN ENGLISH)<br />
  23. WHY SHOULD M&E CARE?<br /><ul><li>People now have more options when it comes to selecting a meeting, event or experience;
  24. People now have more ways to find out about your event and more ways to tell others about it;
  25. Incorporating social media into your planning can increase content relevance, drive participation, make it more measurable and drive positive ROI;</li></li></ul><li>GIVE A WARM WELCOME TO YOUR NEW BEST FRIENDS<br />(tools section)<br />
  26. Let’s start with big daddy.<br />
  27. WHY SHOULD M&E CARE?<br /><ul><li>Facebook is a cost effective way to build awareness for your meeting or event;
  28. Once you have your meeting or event set up on Facebook you can easily reach your attendees through updates / mass messaging / personal messaging;
  29. Fans of your page or event will automatically generate WOM through their own personal page reaching all of their friends;
  30. Facebook can be used throughout the whole pre- during and post process of your meeting or event;</li></li></ul><li>The power of bloggers. <br />
  31. WHY SHOULD M&E CARE?<br /><ul><li>Blogs and videoblogs are a cost effective way to build awareness and engagement pre- during- or post your meeting or event;
  32. You don’t need high production values to be effective;
  33. Makes your meeting or event more findable through search or social media;
  34. Great way to build love and awareness from search engines;</li></li></ul><li>Twitter. Friend or Foe?<br />
  35. Impressive numbers, <br />so what’s the catch?<br />
  36. LEARNING MOMENT<br /><ul><li>Social Media is shifting the balance of power in favor of the audience;
  37. Audiences will increasingly demand a say at meetings and events;
  38. Speakers and meetings professionals should not only acknowledge this trend but also prepare for it;
  39. Smart planners will embrace this trend in social media;</li></li></ul><li>
  40. WHY SHOULD M&E CARE?<br /><ul><li>What are you doing right now becomes what is happening right now at your meeting or event;
  41. People who aren’t physically attending your meeting or event can now follow the content, join in to listen or participate and receive other insights;</li></li></ul><li>Content is king.<br />(and a king is well connected)<br />
  42. WHY SHOULD M&E CARE?<br /><ul><li>Great way to extend the experience of your meeting or event beyond the physical meeting day(s);
  43. Build link love and awareness from search engines;
  44. Re-use created content as a catalysator for upcoming meetings and events;
  45. Created and shared content can be used to measure the success of social media during the meeting and event process;</li></li></ul><li>Cut the crap.<br />(the easy way)<br />
  46. WHY SHOULD M&E CARE?<br /><ul><li>You can syndicate / broadcast content on the web seperate from your own website;
  47. Call to action for a revisit;
  48. Easy method for planners to track hundreds of sites (content);</li></li></ul><li>Bookmark. <br />Before you forget.<br />
  49. WHY SHOULD M&E CARE?<br /><ul><li>Easy to add to any web property you own or control;
  50. Great way to amplify WOM on your meeting or event;
  51. More important than traditional search;</li></li></ul><li>Use your existing network.<br />
  52. WHY SHOULD M&E CARE?<br /><ul><li>Ideal way to find keynote speakers and grow your professional network;
  53. Validate meeting content by getting input from the experts;
  54. Find out what your future meeting or event attendees expect (content wise) from your meeting or event;</li></li></ul><li>APPLYING YOUR SOCIAL MEDIA SKILLS<br />(pre- during- and post your meeting or event)<br />
  55. BEFORE YOUR MEETING OR EVENT<br /><ul><li>Establish your event-related channels;
  56. Provide incentivized WOM promotions;
  57. Define social media tags #yourmeetingoreventname;
  58. Create pre- meeting or event content;
  59. Promote your content through the event-related channels and encourage sharing;
  60. Make registration social;</li></li></ul><li>
  61. Define your brand / <br />meeting / event <br />ambassadors<br />First-peek-incentive<br />
  62. DURING YOUR MEETING OR EVENT<br /><ul><li>Ensure that there are no technical difficulties;
  63. Use location based services and check-in rewards;
  64. Bring your event to life with Twitter;
  65. Include non-attendees;
  66. Moderate! Moderate! Moderate!</li></li></ul><li>NO WI-FI...<br />NO SOCIAL MEDIA.<br />
  67. Think about the world outside your meeting or event (third parties – sponsors – reward attendees)<br />
  68. USE MODERATORS<br />
  69. AFTER YOUR MEETING OR EVENT<br /><ul><li>Extend the life of your event;
  70. Use social media metrics to measure succes;
  71. Crowdsourcing;
  72. Start planning your next move;
  73. Keep in touch!;</li></li></ul><li>Remember: Content is king.<br />
  74. *<br />*more on measuring social media in the next part.<br />
  75. WISDOM OF THE CROWD<br />
  76. FANS ARE EVERYWHERE.<br />
  77. MEASURING SOCIAL MEDIA<br />(used to be really, really, really hard)<br />
  78. Start by using a baseline (e.g. use last year’s participation numbers)<br />
  79. MEASURE COMMUNITY ENGAGEMENT<br /><ul><li># of people that joined event-related channels (growth);
  80. # of people or blogs that create event-related content;
  81. # of people who viewed (visited / read) your event-related content;
  82. # of people who interacted with event-related content (likes, comments, sharing content);
  83. # online ranking (how much do the search engines like you);
  84. # of positive and negative keywords (social sentiment);</li></ul>... Got all that?<br />
  85. USE THE PREVIOUS FIGURES<br /><ul><li>Incorporate engagement and advocay stats into your overall cost per acquisition costs for your meeting or event;
  86. Compare this year’s participation numbers from last year to gage impact of social media;</li></li></ul><li>COMBINE THE KNOWLEDGE<br /><ul><li>Segment your prospects and participants for your next meeting or event based upon:
  87. Awareness;
  88. Reactivated;
  89. Active;
  90. Advocate;
  91. Lapsed;</li></li></ul><li>DANGER <br />(Social Media ahead)<br />
  92. THE DANGERZONE<br /><ul><li>The cold start;
  93. You can’t control everything (so learn to let go or it will fail);
  94. Negative feedback (it takes a trained group of professionals to deal with this);
  95. No hard selling (invest, invest, invest – wait long time – results);
  96. Rumours and speculation (hey, it’s the internet!);
  97. The internet never forgets (if something bad happens it stays online); </li></li></ul><li>WHAT YOU REALLY SHOULD KEEP IN MIND <br />(if you’re asleep now you should wake up just for this part)<br />
  98. How you promote your meeting or event has evolved.<br />Content is now created, shared and distributed through many different channels. Don’t say goodbye to paper though!<br />Feedback from participants is instant. And social. And mobile. And public.<br />
  99. Interactivity is happening right now at your meeting or event. Shouldn’t you be joining the conversation?<br />The conversation extends well beyond your physical meeting or event.<br />It’s not a question if we do social media but how well we do it.<br />
  100. BONUS<br />(so why isn’t it the holy grail?)<br />
  101. THANK YOU<br />(contact details on the next slide)<br />
  102. /raphaelkamp<br />/in/raphaelkamp<br />@raphael.kamp<br />@raphael<br />

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