KScope 14 Delivering Actionable Insight

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Iain Curtain, Edgewater Ranzal senior consultant, presented "Delivering Actionable Insight - Using Visualization and Perception Techniques to Enhance User Understanding" at KScope14.

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KScope 14 Delivering Actionable Insight

  1. 1. Delivering Actionable Insight Using Visualization and Perception Techniques to Enhance User Understanding ●  Iain Curtain ●  Edgewater Ranzal
  2. 2. •  Introduction •  Actionable Insight •  Organizational Approach •  Usability •  What makes good design •  Summary and examples •  Questions Agenda
  3. 3. Focus Services People Methodology Customers Partnership 15 Years 700+ clients 1000+ projects About Edgewater Ranzal
  4. 4. Dashboards & Scorecards, Financial Analytics & Reporting, Operational Analytics, What-if Analysis, Query & Reporting, Visual Exploration Financial performance, Legal, Segment & Mgmt Reporting, Financial Close HFM Optimization, Performance Lab SOX Compliance Support Strategic Finance, Planning, Budgeting, Forecasting, Workforce Planning, Capital Planning, Project Financial Planning Data Integration, Financial Data Management, Data Warehousing, Master Data Management &DRM, ETL Services, Automation Project/Program Mgmt, EPM Road Maps, Application Reviews, Business Requirements, Process Change, Documentation Installation, Upgrades, Migration, System Monitoring, Backup and Recovery, Disaster Recovery, Load Testing, Hardware Sizing, Exalytics Benchmarking Consolidation Business Intelligence Enterprise Planning Infrastructure Training & Support Services Project Management Data Services Costing & Profitability Mgmt Support Services – Infrastructure & Application Support Contracts Key Teach Course Delivery: Planning, Essbase, Financial Reporting, Smart View, HPCM, HFM, FDM, DRM, OBIEE Custom Training Delivery: Process & Reporting HPCM Standard & Detailed Models, Waterfall Allocations, Activity Based Costing, Customer, Product & LOB Profitability We offer a full spectrum of EPM/BI Services
  5. 5. About Edgewater
  6. 6. Customer Sample
  7. 7. •  Make smarter operational, strategic and tactical decisions Actionable Insight
  8. 8. Actionable Insight 0 10 20 30 40 50 60 Q1 Q2 Q3 Q4 Revenue Expenses Opex Profit
  9. 9. Actionable Insight 0 10 20 30 40 50 60 Revenue Expenses Opex Q1 Q2 Q3 Q4
  10. 10. Actionable Insight 0 10 20 30 40 50 60 Q1 Q2 Q3 Q4 Revenue Expenses Opex Profit
  11. 11. Actionable Insight 38 40 42 44 46 48 50 52 Q1 Q2 Q3 Q4 Revenue - Actual Revenue - Budget
  12. 12. Actionable Insight -1 -0.5 0 0.5 1 1.5 2 2.5 3 3.5 Q1 Q2 Q3 Q4 Revenue - B/(W) Revenue - B/(W)
  13. 13. Actionable Insight
  14. 14. •  Common Pitfalls: •  Managing to averages •  Relying on experience and intuition for decision making •  Inefficient data analysis •  Inability to access and derive insight from new data sources Actionable Insight
  15. 15. •  Common Platform •  Usability •  Cognitive Science Actionable Insight
  16. 16. Organizational Approach Foundation Operations Mgmt Reports Dashboards Scorecards
  17. 17. Organization Maturity Area 1 Area 2 Area 3 Maintain current business operations Areas to grow
  18. 18. •  Change Management involved? •  Can users work effectively? •  Single version of the truth? Building User Participation
  19. 19. •  Talk to users •  Listen to users •  Ask why, why, why? User Requirements
  20. 20. •  How do users use the system •  How do they navigate •  Watch and learn Usability
  21. 21. Design Examples
  22. 22. Design Examples
  23. 23. Design Examples
  24. 24. Design Examples
  25. 25. Design Examples
  26. 26. •  Memory limits •  Encoding data for rapid perception •  Gestalt principles of perception Good design concepts
  27. 27. •  Iconic memory •  Short term memory •  Long term memory Memory Limits
  28. 28. 172395769402639802738495601 298474369708987264317867923 039200492897654810298607982 725802974164783970698739405 886985726327189606972914069 87125627837895 Data Encoding
  29. 29. 172395769402639802738495601 298474369708987264317867923 039200492897654810298607982 725802974164783970698739405 886985726327189606972914069 87125627837895 Data Encoding
  30. 30. Gestalt Principles •  Proximity •  Similarity •  Enclosure
  31. 31. Gestalt Principles •  Closure •  Continuity •  Connection
  32. 32. •  Focus on the value add you are showing by organising and minimising the data shown. •  Arrange information in a way that makes sense, making sure that the important data stands out. Applying concepts
  33. 33. Applying concepts
  34. 34. Edward R Tufte
  35. 35. Data Ink Ratio
  36. 36. Chart Junk
  37. 37. Chart Junk
  38. 38. Chart Junk
  39. 39. Chart Junk
  40. 40. Chart Junk
  41. 41. Chart Junk
  42. 42. Chart Junk
  43. 43. “We can easily see patterns presented in certain ways, but if they are presented in other ways they become invisible.” Colin Ware Information Visualization - Perception for Design, 2000 Colin Ware
  44. 44. “…at any given instant, we apprehend only a tiny amount of the information in our surroundings …” Colin Ware Visual Thinking for Design, 2008 Colin Ware
  45. 45. Colin Ware •  Color •  Form
  46. 46. Colin Ware •  Position •  Motion
  47. 47. Stephen Few
  48. 48. Stephen Few
  49. 49. l  Simplify l  Simplify l  Simplify How does this help us?
  50. 50. Examples
  51. 51. Examples
  52. 52. Examples
  53. 53. •  Align •  Gain Actionable Insight •  Optimize Operations •  Review Metrics Regularly Summary
  54. 54. “Graphical excellence is that which gives the viewer the greatest number of ideas in the shortest time, with the least ink in the smallest space.” Edward R Tufte The Visual Display of Quantitative Information, 1983
  55. 55. Iain Curtain Senior Consultant icurtain@ranzal.com ranzal.com thinsliced.wordpress.com ranzal.wordpress.com/ Questions?
  56. 56. More Info •  Usability http://uxmag.com/ •  Stephen Few http://www.perceptualedge.com/ •  Edward Tufte http://www.edwardtufte.com

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