Information Management 191 - Assignment One
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  • 1. Current Situation By Rangimarie Kelly 4910992
  • 2. What Real Groovy offers…
  • 3. An online store.
  • 4. A large range of music.
  • 5. And excellent customer service .
  • 6. What Real Groovy’s world is like…
  • 7. Real Groovy has come up against a number of large businesses…
  • 8. The Warehouse for example…
  • 9. Has more buying power … …
  • 10. Which means they can buy in bulk …
  • 11. And lower their prices. …
  • 12. Real Groovy has also had to deal with the digital age . .
  • 13. Total turnover in NZ music retailing dropped 35% between 2001 and 2005
  • 14. While Vodafone’s digital music sales increased 30%
  • 15. Digital means…
  • 16. Or ?
  • 17. The digital age has shaped society…
  • 18. And how we acquire music.
  • 19. Now we have everything at our finger tips .
  • 20. From online music stores:
    • iTunes store
    • eMusic
    • Zune Marketplace
    • Rhapsody
  • 21. To illegal downloading programs.
  • 22. Pressing this…
  • 23. Is easier than this…
  • 24. How to combat these problems?
  • 25. By improving on strengths .
  • 26. By continually updating our range of uncommon stock.
  • 27. By improving the online store as technology evolves .
  • 28. And by further expanding the range of goods on offer.
  • 29. Overall …
    • Improving current strengths will enable Real Groovy to combat the challenges that competition and the digital industry bring.
  • 30. Thank you.