2. 1.Price your home aggressively
Setting the right price for your home
is the single most important decision
you will make when you decide to sell.
Go too high and you risk turning off
every buyer in the marketplace, go too
low and you leave money on the table.
One simple but powerful technique for
pricing your home aggressively is to spend
the day looking at your competitors' homes. By doing so
you will be seeing the world through the buyers' eyes. Be
tough and honest with yourself. Compared to the
competition what would be a price that would position
your home as the best value proposition for buyers in
your marketplace?
3. 2.Use price points
Buyers don't walk into an
agent's office and announce
they would like to see homes
priced at a specific price like
$227,900. Instead they
ask to see homes between price
ranges that are separated by five to ten thousand dollar
increments. Because of this, consider setting your price
near one of these natural price points. For instance a
price $229,900 would probably net you exactly the same
number of buyer inquiries as a price of $227,900, but
moving your home down to $224,900 (the next price
point down) would widen your potential buyer pool.
4. 3.Consider value range marketing
Another pricing technique that may be the ticket to more
showings and more offers is to use value range
marketing. Value range
marketing is a pricing technique
in which you choose a listing price
based on what you would sell for
today if a buyer wrote you a check.
You then choose another lower price –
one that you wouldn't reject if offered but would use as a
starting point negotiate towards some middle ground. So
instead of listing your home at a specific price of
$496,000, you list the home between $459,000 and
$496,000.
5. 4.Offer a bonus to selling agents
The Realtor who brings a buyer
to your home is typically referred
to as the selling agent or the buyer's
agent. In a market crowded with
Inventory many sellers find it wise
to provide an incentive to motivate
these agents to show their home more frequently.
While you may cringe at paying real estate brokers
even more money, the fact is it may provide just the
push they need to work a little harder to sell your
home for top dollar.
6. 5.Hire an aggressive listing agent
Not all listing agents are created
equal. To find an aggressive full
time agent, take the time to
research the market, talk to
friends, neighbors, and colleagues
about who they recommend, and interview
multiple realtor before making a hiring decision. In
addition, be sure to come to an agreement about a
specific, documented marketing plan before signing
a long term listing agreement.
7. Randy Bett
Investment Realtor/Author/Investor
Real Estate Professionals Inc.
Better Group Real Estate
202-5403 Crowchild Trail NW
Calgary, AB T3B 4Z1
Phone:403-774-7464 Ext:1
Fax:403-208-0082
Toll Free fax:888-711-6801
