1.Encourage two way critiquesSuccessful sellers arent afraid of a little (or a lot)of constructive criticism. In fact, they inviteagents to give them helpful suggestions oneverything, from pricing to curb appeal, to helpthem secure the highest possible price for theirhome. On the flip side, when hiring anRealtor, be sure to find an Realtor that is open tosuggestions. For instance, as a seller you mayfind ways to improve advertisingcopy, flyers, photographs, or even virtual tours.
2.Offer incentives & pre-paidsA buyer who has narrowed their search down totwo or three top choices may need a little push tomotivate them to take action. To encouragebuyers, many sellers offer incentives like buying theinterest rate down on the purchasers loan,paying for closing costs, inspections,or repairs, or providing allowancesor credits for home upgrades afterclosing. In addition, many sellersprepay for services like internetservices for a year, taxes or homeownersassociation dues, or even golf club memberships.
3.Stage the home & use curb appealBuyers wont pull the trigger unless theybecome emotionally investedin your home. To helpbuild a stronger firstimpression start fromthe outside first byworking hard to improveyour homes curb appeal.Next move inside and stageeach space by creating a focalpoint and a story for each room.A set dining table, a book by the bed,or a game in the kids room are all simpleexamples of staging.
4.Use a pre-appraisal and pre-inspectionsA pre-appraisal is an appraisal of the home before a buyerhas made an offer. By having this done early you will havean objective voice that has provided a value for theproperty independent of your own opinion and may be agreat tool in talking with buyers.In addition, many sellers dopre-inspections of the hometo provide buyers with a clearwhole home inspection or pestand dry rot inspection. (A wordof caution: anything discoveredduring a pre-inspection will likelyneed to be disclosed whether youfix the issue or not).
5.Learn to fail fastIf something isnt working, successful sellers have thestrength to fail fast by making adjustments to theirstrategy quickly. For instance, if after implementing yourmarketing plan buyers dont begin to view your home ona regular basis, this is a clear indication (a red flag) themarket is rejecting your price. There is only one solution:lower your price. On the other hand, if you have steadystream of buyers touring your listing, yet you arentreceiving any offers, this is often a symptom of buyersrejecting, not the price, but the home itself. Somethingabout the home is turning them off. Savvy sellers attemptto identify the problem and take proactive action tocorrect it.
Randy BettInvestment Realtor/Author/InvestorReal Estate Professionals Inc.Better Group Real Estate202-5403 Crowchild Trail NWCalgary, AB T3B 4Z1Phone:403-774-7464 Ext:1Fax:403-208-0082Toll Free fax:888-711-6801