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ABC's of Web Video Channel Success

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Web video channel management and optimization can lead to better communication results for your message. YouTube is the biggest but other platforms are also useful and many of these tips will guide …

Web video channel management and optimization can lead to better communication results for your message. YouTube is the biggest but other platforms are also useful and many of these tips will guide your success on any channel you use.

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  • 1. The ABCs of videochannel successRandy BarnesTheChannelMaster.com watch my 20 sec. intro video
  • 2. A is for...avatar:Give me some face!Connect with People.Visitors seldom know,like and trust logos.also; analytics
  • 3. B is for..Brand/Background:Your brands colors, images anddesign need to be included in yourchannel for maximum effectiveness.
  • 4. C is for..Call To Action:Always remember why youhave a channel in the 1st place.
  • 5. D is for..Dyn-O-Mite! [aka: Dynamic]Deliver the goods!Solve the B.A.P!Give the secret to the sauce!Be the expert.Define your special power!
  • 6. E is for..Everyone:is watching. First impressions are made 24/7so watch the words that are coming out of yourmouth!
  • 7. F is for..frequency:Deliver content on a regular basis 2-4x per month,regular schedule is best!format:can my Fire, iPod, phone watch?focus -on topic
  • 8. G is for..Go for it!Sometime you may not feel pretty, but theShow Must Go On!!
  • 9. H is for..HD:use 720p when possibleHold Steady:Whenever possible your videos need to be filmedusing a tripod or monopod. Dont wave thecamera around and shake the viewers up.
  • 10. I is for..Include Information:Links and Contact info need to be easyto find and included on every pagein your digital destinations
  • 11. J is for..Journalism:Take your cues from the news.They know what works.Joint Ventures:Work with others that complementyour message
  • 12. K is for..KEYWORDS:Think long and hard about the real humans searching for your solution.Ask questions, use research tools,and study your analytic data!
  • 13. L is for..Listen:Comments, forums, networking, askexisting customers friends and family(Listen to what people are saying to and aboutyour competition as well)
  • 14. M is for..Measure:Youtube stats, GoogleAlerts & analytics.Hosting tools likewebilizer.
  • 15. N is for..Niche:The narrower the better. Keep yourfocus and stay on course.
  • 16. O is for..Optimize!Titles, descriptions, tags, links, overlays andannotations should be relevant and current.
  • 17. P is for..Promote!Get the word out. Social media, newsletters,business cards, and advertising.
  • 18. Q is for..Quick!Get to the freaking point!30-90 secs per message
  • 19. R is for..Repeat yourself - repeat yourself Repeat YourselfSay it again, in a different place, or a differenttalent, or a different angle. Most of yourprospects didnt see it last time.
  • 20. S is for..Subscribers:more is better - ask people to subscribe,subscribe to others, get subs by deliveringquality content!
  • 21. T is for..Titles:The HEADLINES must please humansand the search-bots!Everything starts here! Get it right.
  • 22. U is for..Use what youve got!The tools you have now are the perfectplace to start. Time and energy are allthats needed.
  • 23. V is for..Varietymix it up a little. for the tribe.
  • 24. W is for.. WIFM?
  • 25. X is for..X-Ray:Yourself, your message,your CTA, your lookGet others to critiqueand advise you!
  • 26. Y is for..
  • 27. Z is for..Zen Video:Always search for enlightenment on theshortest path and from every place and thingyou encounter during your journey.When you discover good feelings channelthem into your video. Forget the rules.
  • 28. Channe l Checklist- Channel Name - Swimple :-) [short, sweet, simple]- Avatar - Repeat- Background - Repeat- Keyword list - Feedback- Contact info - Promotion- Call To Action Subscribe to TheChannelMaster.comand http://youtube.com/TheChannelMasterTV