Here is our definition of nurture marketing. The Blue words need some definition, so lets cover that next.
So now I have ideas for my tactics, how do I manage all that I want to do? A marketing calendar that you live by. Let’s take a look at this one for the gardening company. We put the dates on the side and the general tactics on the top. All you have to do is pick a date each moth for one tactic. So here we have start with the newsletter. In the newsletter you talk about your theme and the other things we suggested, but also make sure to let them know about your upcoming webinar on the same theme. The next month is your webinar on the theme, next month tele-nuture with an offer around theme and finally the last month is an email blast with a special offer.
Catalyst: 12 group sessions, with 1 on 1 coaching after each session to personalize the lesson into your business.Until I get on a plane Wednesday at 3:~1499 without 1 on 1 guidance – Save $600~$2199 with 1 on 1 guidance –Save $800
7 Steps to Small Business Marketing Success- Randy Aimone Small Veterans Conference 6 12
7 Steps to Small Business Marketing Success!
Who is Randy Aimone? • U.S. Army Veteran • Small Business Owner • MBA Marketing/Entrepreneurship Pace University
Leading Results Overview • Marketing coaching and consulting » 1:1 Coaching, » Group Marketing Education » Fractional VP of Marketing • Authorized Duct Tape Marketing coaches • Offices in Cambridge, Philadelphia, Charlotte • Clients around the world
Leading Results Overview We help our clients focus only on marketing that gets results
Leading Results Core Marketing Mantra • Dont talk about the products you sell; talk about the problems you solve. • Then talk about the remarkably different way that I will experience working with you as you solve those problems. • Be sure you tell me what I get; NOT what you do. Because I dont have time to figure out if what I need is what you do.
Time-Value of Marketing Tactics Direct Mail, Advertising orMarketing Value any periodic tactic Time Content MarketingMarketing Value content content content content content content Time
Definition of MarketingKnow Like Trust Buy Refer
Digitalinteractivityis now at the center of marketing
Marketing is a System 1. Strategy before tactics 2. Fill your marketing hourglass 3. Publish educational content 4. Create a total web presence 5. Use a lead generation trio 6. Make selling a system too 7. Live by the calendar
"Strategy withouttactics is the slowestroute to victory. Tacticswithout strategy is thenoise before defeat” ~ Sun Tzu.
1) Strategy before tactics • Narrow your focus • Differentiate and dominate
Ask every customer• What would you Google?• What made you decide to hire us?• What’s one thing we do better?• What could we do better?• Would you refer us?
Ask every customer• What would you Google?• What made you decide to hire us?• What’s one thing we do better?• What could we do better?• Would you refer us? It is VERY hard to differentiate on service with someone who has not worked with you
What people really buy? • Your unique product/service • Your unique process • Your unique experience • Your unique people • Your unique guarantee • Your unique packaging/delivery • Against a problem
What people really buy? • Your unique product/service • Your unique process • Your unique experience • Your unique people • Your unique guarantee • Your unique packaging/delivery • Against a problem Its not about the products you sell, its about the problems you solve!
Differentiate – Software Selection Firm What you do for a living “We help eliminate buyer’s remorse” Complimentary statement “Precise Advice, at the Precise Moment” Positioning goal/statement To be recognized as a leading selection boutique and analysis firm Core marketing message (Tag Line) “Leveling the playing field”
Where are we? New research shows that 77% of US adults use the Internet as an information source• 73% of online users read a blog when shopping locally• 57% join social networks for products and• 45% have started a blog services.• 83% have viewed a video online ~ Kelsey Group• 39% subscribe to RSS feeds• 36% think more positively about companies that have blogsSource: Universal McCann Wave3 research into social media
Pillars of a web presence • Listen first • Optimize your web content • Claim real estate • Optimize brand assets • Ratings and reviews • Social media participation
The product/service mix strategy • What is your free or trial offering? • What is your starter offering? • What is your “make it easy to switch” offering? • What is your core offering? • What are your add-ons to increase value? • What is your “members only” offering? • What are your strategic partner pairings?
Lead Conversion • Discovery – Next step • Presentation – Seminar • Monthly touches • Transaction – Same experience
How to Continue… • How to win a copy of these slides
How to Continue… • How to win a copy of these slides • How to set a firm foundation for your firm’s marketing
We help small businesses stop wasting money on marketing Thank You & Questions Contact UsWeb: www.leadingresults.comEmail: Raimone@LeadingResults.comPhone: 617.299.0646Twitter: @LeadingResultsfacebook.comleadingresults