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2 hour markeitng plan

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Randy Aimone, the Business Pediatrician, presented this at the Times Square Hilton for PR Web on 3/22/10 and a similar presentation was given to the Southern Dutchess Chamber of Commerce on 5/13/2010 …

Randy Aimone, the Business Pediatrician, presented this at the Times Square Hilton for PR Web on 3/22/10 and a similar presentation was given to the Southern Dutchess Chamber of Commerce on 5/13/2010 for SCORE of Dutchess County.

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Transcript

  • 1. Your Plan of Arrtact for 2010
  • 2. If you came with a friend from the same company-
    please change tables.
  • 3. Meet your 4 closest neighbors
    Trade Cards
    Tell them what you do (in less than 1 breath)
    What is 1 thing you plan to learn today
  • 4. Meet your 4 closest neighbors
    Inigo Montoya
    Trade Cards
    Tell them what you do (in less than 1 breath)
    What is 1 thing you plan to learn today
  • 5. Step 1:
    Finding your
    Ideal client
  • 6. Who makes a great Prospect?
  • 7. Who makes a great Prospect?
    Prospects just like
    your existing clients!!
  • 8. Write down your 3 Best Clients
    Think about anything common between them.
  • 9. Demographics Vs. Psychographics
    Age
    Income
    Where they live
    Occupation
    Race
    Gender
    Etc…
    Etc..
  • 16.
  • 17. Which do people make buying decisions based on?
  • 18. Demographics Vs. Psychographics
    Age
    Income
    Where they live
    Occupation
    Race
    Gender
    Etc…
    Etc..
  • 25. Demographics Vs. Psychographics
    Age
    Income
    Where they live
    Occupation
    Race
    Gender
    Etc…
    Etc..
  • 32. Write down your 3 Best Clients
    Think about anything common between them.
    Describe your best clients in 2-3 sentences with your panelists
  • 33. Competitors
    Either want to eat your lunch, or feel you want to eat theirs
  • 34. But I don’t have competition….
  • 35. But I don’t have competition….
    You invented a machine that provides electric and hot water for under $1,500 using mostly table scraps. Waste product is diamond dust.
  • 36. Yes you do!
    Hot water heater manufacturers
    Diamond Miners
    Electric Companies
  • 37. Your Key Differences
    Always
    Never
    Tough Love: Negative stereotypes are better
    than positive ones for this exercise
  • 38. Your Key Differences
    Always
    Never
    Circle at least 3 stereotypes that are NOT you.
    Those are your key differences
  • 39. Your Benefits
    Pair up:
    Write 3 things your firm does well
  • 40. So WHAT?!!?
  • 41. SO WHAT?!!?
  • 42. Your Core Marketing Message:
  • 43. Your Core Marketing Message:
    I/We ____________ _____________________
    (Action)
    (Benefit)
    _________________________________________
    (Your Target Market)
  • 44. Your Core Marketing Message:
    An Archetict’s
    I _ _ ___ _________________
    (Action)
    (Your Target Market)
    ____________________
    (Benefit)
  • 45. Your Core Marketing Message:
    An Archetict’s
    I _ Get_ ________________
    (Action)
    (Your Target Market)
    _________________________________________
    (Benefit)
  • 46. Your Core Marketing Message:
    An Archetict’s
    I _ Get_ _Contractors_
    (Action)
    (Your Target Market)
    _________________________________________
    (Benefit)
  • 47. Your Core Marketing Message:
    An Archetict’s
    I _ Get_ _Contractors_
    (Action)
    (Your Target Market)
    Paid Faster
    _________________________________________
    (Benefit)
  • 48. Your Core Marketing Message:
    I/We ____________ _____________________
    (Action)
    (Benefit)
    ____________________________________
    (Your Target Market)
  • 49. Try to help your partner out with one or two examples.
  • 50. Try to help your partner out with one or two.
    The Goal?
    To get your group-mates to say:
  • 51. Try to help your partner out with one or two.
    The Goal?
    To get your group-mates to say:
    REALLY?!? ….Tell Me MORE!!!
  • 52. Marketing Strategy
  • 53. Marketing Strategy
    Right People
    Right Time
    Right Message
  • 54. The Marketing Hourglass
    © Duct Tape Marketing – all rights reserved
  • 55. Know
  • 56.
  • 57. Thank You
    Questions?
    Comments
    Jokes?
    Recipes?
    Contact me at: Randy@AimOneMarketing.com

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