RANDI S. KOPPNEW YORK, NEW YORK 10023 RANDIKOPP@YAHOO.COM Vizibility.com ACHIEVEMENTSDigital Strategist who has developed and executedinnovative, integrated marketing/media campaigns usinginteractive and traditional platforms. Expert curator and developer of online content. Versatile financial servicesand B2C/B2B background in strategic planning, business/product development, project management, brandingand communication strategies. Have established strong, measurable social media brand presences on LinkedIn,Twitter, Facebook and YouTube. Publish The Accounting Daily and the Financial Social Media Update. EXPERTISE Strategy and Operations Digital Marketing Social Media Platforms Marketing, Branding and CRM Social Media and SEO/SEM Twitter, LinkedIn, Facebook Business and Product Development eCommerce and CMS YouTube, Vimeo, Pinterest Project and Program Management Content Dev and Curation Hootsuite, Tweetdeck Acquisition, Retention, Loyalty Advertising and PR Scoop.it, Paper.li Innovation, Insight, Engagement Data, Analytics and KPIs FourSquare, QR Codes PROFESSIONAL EXPERIENCEDIGITAL MARKETING AND SOCIAL MEDIA CONSULTANT, New York, NY 2008 – PresentClients include several nonprofits, health services and education and training enterprises. Projects include newbusiness development, marketing strategy, developing and executing social media campaigns, market researchand analytics, writing and curating content, and designing professional presentations for online seminars. KIDSBRIDGE TOLERANCE MUSEUM at The College of New Jersey Launch and maintain the organizations blog, Facebook, Twitter, LinkedIn and YouTube presences. Run cause-related social media campaigns and engage with constituents. Source and write blog content. Train staff and volunteers on social media functions and social customer engagement. SOURCEMEDIA, New York, NY Design and edit professional education and training presentations for the Bank of China and AT&T employee online webinars and instructor-led training. MIDTOWN HEALTH AND WELLNESS CENTER, New York, NY Design the brand messaging for two websites, run advertising campaigns, and establish presences on Facebook, Twitter, LinkedIn, Google Plus, YouTube, Google+ Places, and ZocDoc. SOURCEMEDIA, New York, NY Developed business and marketing strategy to monetize financial publications, by transforming content into associated online education and training properties. Start-up approved by the private equity owner, and hired as Marketing Director full-time. TECHSOUP GLOBAL, San Francisco, CA Managed communications for international virtual community of 80 non-profits. Won the Financial Times/Justmeans Social Innovations “Citizen’s Choice” Award for TechSoup (March 2010) by implementing an integrated email and social media campaign on Twitter, Facebook, LinkedIn and other online community platforms. AMERICAN MANAGEMENT ASSOCIATION, New York, NY Developed branding and marketing best practices for $80 million international management training business. Analyzed geographic and vertical markets to identify global client expansion opportunities and to improve application of direct marketing, channel optimization, response tracking/analysis and online assets.
RANDI KOPP PAGE TWOSOURCEMEDIA, New York, NY 2010 – 2011Director of Marketing Communications (August 2010 – July 2011)Developed and launched the company’s first education & training (E&T) service for CPAs. Managed all onlineand traditional marketing initiatives (email, Twitter, LinkedIn, Facebook and YouTube), content development,project management, technology support, editorial, and customer service. Launched the Accounting Today Institute website in a record 6 weeks, and built a product line of 50 online programs with a Chicago/Mumbai project team. Achieved eCommerce results of 1,800 purchases in less than a year. Produced 40 email and banner campaigns, print ads, sales and trade show collateral, videos, customer support material, and product advertising through paid/organic search.CITIGROUP, GLOBAL CONSUMER BANK, New York, NY 2001 – 2008Vice President, Expansion ProductsLed development and launch of Citi credit monitoring and identity protection consumer services. Developedconcepts, branding and advertising strategy, managed key deliverables and large-scale projects, andsynchronized implementation across 12 online and offline acquisition channels. Collaborated closely with legal,branding, trademark and compliance stakeholders. Successfully launched flagship product and subsequent product line. Products generated FY2007 sales of $35 million. Winner of Citigroup Quality of Excellence Award. Led cross-functional teams of up to 30 people across such areas as operations, customer service, online placement, web development and marketing delivery. Managed development of acquisition and fulfillment materials with ad agencies and suppliers.PEARSON PLC / VIACOM, INC,New York, NY 1994 – 2001Vice President, Global Marketing– New York Institute of Finance (NYIF)Managed NYIF marketing teams in New York, London and Singapore to generate sales of $20 million. Createdglobal B2B marketing strategy and directed all global marketing and branding initiatives. Produced 12-14 domestic and international mail campaigns annually. Increased sales 25% by developing first catalog insert program with Bloomberg magazine; increased targeting efficiencies more than 50% by building relational database that provided daily tracking, analysis and mailing capabilities.DIRECT MARKETING CONSULTANT, New York, NY 1992 – 1994 American Society of Civil Engineers Developed acquisition/retention plans to expand membership through direct mail and telemarketing.AMERICAN EXPRESS COMPANY, New York, NY 1985 – 1992Direct marketing, product management and database experience across many American Express products andservices including cards, publishing, insurance, and health and merchandise services.Senior Manager, New Business and Strategic Business Systems Development, Card Acquisition Developed and acceptance-tested processes for the company’s first global marketing relational database. Acquired 500,000 Personal OPTIMA Cards, surpassing year-end goals by 35% in 1988 and 38% in 1989. Managed customer database spending and geo-demographic data segmentations for marketing, and acted as liaison for product management, systems, data processing centers, production and outside service bureaus. EDUCATIONColumbia University Graduate School of Business, M.B.A., MarketingNew York University, B.A., Art History