Randi Hogan, CFRE, Vice President, Metropolitan Group Julia Howell Barros, Chief Development Officer, CentroNía Anna Lopez, Executive Director, Corporate Diversity, American Red Cross Iván Román, Executive Director, National Council of Hispanic Journalists July 22, 2009 Date

Learning Outcomes Describe the changing demographics in the U.S. and how they impact resource development efforts Understand how to connect your mission to closely held values of individuals & groups of various cultural backgrounds Identify outreach and engagement strategies with diverse communities

Describe the changing demographics in the U.S. and how they impact resource development efforts

Understand how to connect your mission to closely held values of individuals & groups of various cultural backgrounds

Identify outreach and engagement strategies with diverse communities

Agenda Principles of Multicultural Resource Development Panelist Responses Commitment to Action

Principles of Multicultural Resource Development

Panelist Responses

Commitment to Action

Get the facts Examine the work of programs that work with the cultural group you want to engage Research racial, ethnic and tribal philanthropy groups to identify trends, challenges and opportunities Test your assumptions Check your ego at the door Begin with yourself PRINCIPLE 1. Check Your Assumptions at the Door

Get the facts

Examine the work of programs that work with the cultural group you want to engage

Research racial, ethnic and tribal philanthropy groups to identify trends, challenges and opportunities

Test your assumptions

Check your ego at the door

Begin with yourself

Define your design prospect group as specifically as possible Be aware of norms, traditions, and other cultural nuances that are unique to your prospects Identify and build upon cultural strengths and assets Do your homework PRINCIPLE 2. Understand the Cultural Context(s) of Your Prospects

Define your design prospect group as specifically as possible

Be aware of norms, traditions, and other cultural nuances that are unique to your prospects

Identify and build upon cultural strengths and assets

Do your homework

Treat leaders, organizations and community members as partners Learn about a community’s needs and assets Stay in touch Create “community-centered” partnerships PRINCIPLE 3. Invest Before You Request

Treat leaders, organizations and community members as partners

Learn about a community’s needs and assets

Stay in touch

Create “community-centered” partnerships

Go to where your prospects are Work with trusted allies, influencers and pathways Don’t become a one-hit wonder, getting what you need and never coming back Become an ally Maintain a long-term perspective PRINCIPLE 4. Develop Authentic Relationships

Go to where your prospects are

Work with trusted allies, influencers and pathways

Don’t become a one-hit wonder, getting what you need and never coming back

Become an ally

Maintain a long-term perspective

Make sure there are seats at the table Establish input and decision-making structures and shared authority Ensure that different perspectives and ideas are heard and incorporated Engage, don’t just involve PRINCIPLE 5. Build Shared Ownership

Make sure there are seats at the table

Establish input and decision-making structures and shared authority

Ensure that different perspectives and ideas are heard and incorporated

Engage, don’t just involve

Acknowledge the reality of your organization Do what you say you believe others should do Deliver on promises Lead by example PRINCIPLE 6. Walk Your Talk

Acknowledge the reality of your organization

Do what you say you believe others should do

Deliver on promises

Lead by example

Determine if existing fundraising messages and materials work for the prospect group and whether they are based on cultural context Relate the existing concept to the needs of your priority audience Develop new creative Establish clear translation protocols Don’t forget to implement Place communication into cultural context PRINCIPLE 7. Relate, Don’t Translate

Determine if existing fundraising messages and materials work for the prospect group and whether they are based on cultural context

Relate the existing concept to the needs of your priority audience

Develop new creative

Establish clear translation protocols

Don’t forget to implement

Place communication into cultural context

Recognize that your process and approach to the work may change Continue to build infrastructure to support multicultural success Be prepared to succeed PRINCIPLE 8. Anticipate Change

Recognize that your process and approach to the work may change

Continue to build infrastructure to support multicultural success

Be prepared to succeed