This presentation doesn't focus on tactical examples or a social media process you should follow. This is all about making brands and marketeers think strategically so they can define the real product, which is the process.
You should be able to put a stamp on a process and call it yours. That is how you profoundly differentiate one agency or strategy from the other.
This presentation is intended to make you start thinking critically, and I hope you can walk away from it with an enlightened thought process as it relates to the way you approach digital marketing.
Lastly, use this as a tool for buying and selling social media, SEO