Purposeful Storytelling (for Crowdfunding)

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How to tell an engaging and compelling story that emotionally transports the listener and engages them in the purpose behind your story. Currently using this in presentations for people preparing …

How to tell an engaging and compelling story that emotionally transports the listener and engages them in the purpose behind your story. Currently using this in presentations for people preparing crowdfunding pitches for both video and person to person.

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  • 1. www. Randall Libero .com Media Producer & Marketing Consultant in the interactive media industryThursday, December 6, 2012
  • 2. cultivating superfans with authentic content purposeful storytellingThursday, December 6, 2012
  • 3. Story Example: Donkey in the WellThursday, December 6, 2012
  • 4. audiences are changingThursday, December 6, 2012
  • 5. Thursday, December 6, 2012
  • 6. • Connect not disconnect • Inspire not persuade • Invite not invade • Be direct not distracting • Be transparent not deceptive • Abundance languaging not scarcity • Collaboration not competitionThursday, December 6, 2012
  • 7. telling the storyThursday, December 6, 2012
  • 8. motivationThursday, December 6, 2012
  • 9. audienceThursday, December 6, 2012
  • 10. goalThursday, December 6, 2012
  • 11. interactiveThursday, December 6, 2012
  • 12. contentThursday, December 6, 2012
  • 13. • Capture your audience’s attention • Motivate by demonstrating authenticity • Build your telling around “what’s in it for them” • Change passive listeners into active participants • Use “state of the heart’ technology online and offline to make sure audience commitment remains srongThursday, December 6, 2012
  • 14. Thursday, December 6, 2012
  • 15. • add dramatic tension • use comedy with intention • do something memorable • do something outrageousThursday, December 6, 2012
  • 16. continuing the storyThursday, December 6, 2012
  • 17. Online • Continue Your Story into digital marketing channels • Turn it into a compelling video that moves your viewers hearts and their feet and wallet will followThursday, December 6, 2012
  • 18. www. Randall Libero .com Media Producer & Marketing Consultant in the interactive media industryThursday, December 6, 2012