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www. Randall Libero .com                             Media Producer & Marketing Consultant in                             ...
cultivating superfans with authentic content                             purposeful                             storytelli...
Story Example: Donkey in the WellThursday, December 6, 2012
audiences                             are changingThursday, December 6, 2012
Thursday, December 6, 2012
• Connect not disconnect                    • Inspire not persuade                    • Invite not invade                 ...
telling                             the storyThursday, December 6, 2012
motivationThursday, December 6, 2012
audienceThursday, December 6, 2012
goalThursday, December 6, 2012
interactiveThursday, December 6, 2012
contentThursday, December 6, 2012
• Capture your audience’s attention                    • Motivate by demonstrating authenticity                    • Build...
Thursday, December 6, 2012
• add dramatic tension                    • use comedy with intention                    • do something memorable         ...
continuing                              the storyThursday, December 6, 2012
Online                    • Continue Your Story into digital                             marketing channels               ...
www. Randall Libero .com                             Media Producer & Marketing Consultant in                             ...
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Purposeful Storytelling (for Crowdfunding)

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How to tell an engaging and compelling story that emotionally transports the listener and engages them in the purpose behind your story. Currently using this in presentations for people preparing crowdfunding pitches for both video and person to person.

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Transcript of "Purposeful Storytelling (for Crowdfunding)"

  1. 1. www. Randall Libero .com Media Producer & Marketing Consultant in the interactive media industryThursday, December 6, 2012
  2. 2. cultivating superfans with authentic content purposeful storytellingThursday, December 6, 2012
  3. 3. Story Example: Donkey in the WellThursday, December 6, 2012
  4. 4. audiences are changingThursday, December 6, 2012
  5. 5. Thursday, December 6, 2012
  6. 6. • Connect not disconnect • Inspire not persuade • Invite not invade • Be direct not distracting • Be transparent not deceptive • Abundance languaging not scarcity • Collaboration not competitionThursday, December 6, 2012
  7. 7. telling the storyThursday, December 6, 2012
  8. 8. motivationThursday, December 6, 2012
  9. 9. audienceThursday, December 6, 2012
  10. 10. goalThursday, December 6, 2012
  11. 11. interactiveThursday, December 6, 2012
  12. 12. contentThursday, December 6, 2012
  13. 13. • Capture your audience’s attention • Motivate by demonstrating authenticity • Build your telling around “what’s in it for them” • Change passive listeners into active participants • Use “state of the heart’ technology online and offline to make sure audience commitment remains srongThursday, December 6, 2012
  14. 14. Thursday, December 6, 2012
  15. 15. • add dramatic tension • use comedy with intention • do something memorable • do something outrageousThursday, December 6, 2012
  16. 16. continuing the storyThursday, December 6, 2012
  17. 17. Online • Continue Your Story into digital marketing channels • Turn it into a compelling video that moves your viewers hearts and their feet and wallet will followThursday, December 6, 2012
  18. 18. www. Randall Libero .com Media Producer & Marketing Consultant in the interactive media industryThursday, December 6, 2012
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