From podcast to media personality

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Transcript

  • 1. FROM PODCAST TO MEDIA PERSONALITY WITH RANDALL LIBERO
  • 2. Part 1 MEDIA BRAND Part 2 CONTENT CREATION DISTRIBUTION & INTEGRATION
  • 3. ABOUT ME WWW.RANDALLLIBERO.COM
  • 4. YOUR STORY
  • 5. How do you communicate your core value proposition through your story? How do you communicate that story through the content you are creating?
  • 6. What is the ideal listener’s personal gain by tuning in? What is the most important benefit, promise and/or offer you have for your listeners?
  • 7. YOU ARE SELLING KNOWLEDGE
  • 8. YOU ARE SELLING KNOWLEDGE AN EXPERIENCE
  • 9. STEPS TO BUILDING AUDIENCE
  • 10. • attract • engage • response • retain
  • 11. • attract • engage • response • retain
  • 12. • attract • engage • response • retain
  • 13. • attract • engage • response • retain
  • 14. NOW IT GETS TECHNICAL…
  • 15. Part 2 CONTENT CREATION DISTRIBUTION & INTEGRATION
  • 16. CHOICES >DIY MEDIA *MEDIA PARTNER
  • 17. CHOICES >PODCAST WEBSITES >INTERNET LIVE BROADCAST PLATFORM
  • 18. MEDIA INTEGRATION CREATING MULTIPLE POINTS OF PRESENCE ONLINE
  • 19. Mobile App Podcast DIR Visual Mktg Articles Your Social Website Chanls S . Live Radio Site+Host Channel SEO central Video Widget Player Press Release s Blogs E-Mail
  • 20. Mobile App Podcast DIR Visual Mktg Articles Your Social Website Chanls S . Live Radio Site+Host Channel SEO central Video Widget Player Press Release s Blogs E-Mail
  • 21. Mobile App Podcast DIR Visual Mktg Articles Your Social Website Chanls S . Live Radio Site+Host Channel SEO central Video Widget Player Press Release s Blogs E-Mail
  • 22. MEDIA INTEGRATION Live Radio Site
  • 23. MEDIA INTEGRATION Your Website
  • 24. MEDIA INTEGRATION Your Website
  • 25. ITUNES Podcast DIR
  • 26. ITUNES Podcast DIR
  • 27. Blogs
  • 28. Blogs MEDIA INTEGRATION
  • 29. MEDIA INTEGRATION Widget Player
  • 30. Video
  • 31. REVENUE GENERATION REPURPOSING, REPACKING, RESELLING AUDIO CONTENT
  • 32. • books / e-books • CD sales, online podcast subscriptions • Speaking, Teleconferences, trainings • Education: subscribe, PPV, video
  • 33. REVENUE GENERATION RADIO ADVERTISING AD SPOTS / BANNERS / VIDEO LIVE MENTIONS / FEATURED INTERVIEWS
  • 34. IT’S ALL ABOUT PERCEPTION
  • 35. AND PEOPLE CONNECTING TO PEOPLE
  • 36. AND ONE MORE THING…
  • 37. USE MEDIA CONSCIOUSLY TO CHANGE LIVES
  • 38. www.RandallLibero.com