Part One Social Media Presentation1

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Transcript

  • 1. PART ONE
    WHAT IS SOCIAL MEDIA?
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  • 2. WHAT IS SOCIAL MEDIA?
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  • 3. Social Media is media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to transform and broadcast media monologues into social media dialogues. They support the wealth of knowledge and information and transform people from content consumers to content producers.
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  • 4. The Effects of Social Media
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  • 5. Social Media has been modernized to reach consumers through the internet. Social media has become appealing to big and small businesses. Credible brands are utilizing social media to reach customers and to build or maintain reputations. As social media continues to grow, the ability to reach more consumers globally has also increased.
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  • 6. Quick Example…
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  • 7. Twitter, for example has expanded its global reach to Japan, Indonesia, and Mexico, among others. This means that brands are now able to advertise in multiple languages and therefore reach a broader range of consumers. Social media has become the new "tool" for effective business marketing and sales.
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  • 8. Types of Social Media
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  • 9. Concepts, slogans, and statements with a high memory retention quotient, that excite others to repeat.
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  • 10. What Comes to Mind…
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  • 11. You’re in good hands with…
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  • 12. ALLSTATE INSURANCE
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  • 13. What About this?
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  • 14. I’m Lovin’ It…
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  • 15. McDonalds
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  • 16. OK...One More!
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  • 17. Ton’s of Rollbacks…
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  • 18. You guessed it!
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  • 19. WALMART
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  • 20. Another type is...
    GRASS-ROOTS MEDIA
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  • 21. Grass-Roots - direct action information dissemination such as public speaking, installations, performances, and demonstrations.
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  • 22. ELECTRONIC MEDIA
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  • 23. Electronic media - with 'sharing', syndication, or search technologies (includes internet and mobile devices).
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  • 24. PRINT MEDIA
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  • 25. Print media - designed to be re-distributed
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  • 26. FORMS OF SOCIAL MEDIA
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  • 27. Social media can take many different forms, including Internet forums, weblogs, social blogs, podcasts, pictures, video, rating and social bookmarking.
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  • 28. Easiest Places to “Get Started”
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  • 29. Popular networking sites including MySpace, Facebook and Twitter are social media’s most commonly used sites for socialization and connecting friends, relatives, and employees.
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  • 30. Here Are Some Statistics
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  • 31. Social networking now accounts for 11 percent of all time spent online in the US. A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009. Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. Over 25% of U.S. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before.
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  • 32. HOW DO I ATTRACT THEM TO ME?
    COME BACK NEXT WEEK AND WE WILL DISCUSS USING “ATTRACTION MARKETING”
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  • 33. My Personal Branding Video
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