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Social Media for the  Small Business March 16, 2010 Speaker: Scarlett Rosier
Web 2.0 <ul><li>A set of economic, social and technology trends that collectively form the basis for the next generation o...
Pros & Cons of Web 2.0 <ul><li>Pros </li></ul><ul><ul><li>Portability </li></ul></ul><ul><ul><li>Participatory communicati...
Social Networking <ul><li>Social networking is about people connecting with people.  </li></ul><ul><li>Leveraging the powe...
 
What is a Blog? <ul><li>A blog is a type of website, maintained by an individual, group or company with regular entries of...
Blog Facts <ul><li>Who’s blogging? </li></ul><ul><ul><li>Educated and affluent men, ages 18-44 </li></ul></ul><ul><ul><li>...
Blog Facts <ul><li>Increases SEO. </li></ul><ul><li>Consistent posting is KEY. </li></ul><ul><li>Blog traffic is NOT consi...
Setting up a blog <ul><li>Choose a blog hosting site, free sites: </li></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li...
Before you Blog… <ul><li>Choose a template design. </li></ul><ul><li>Create a name for your blog. </li></ul><ul><li>Determ...
Start “Blogging” <ul><li>Write articles or stories.  </li></ul><ul><li>Find news related information, post with your own c...
Monitor your Blog <ul><li>Comments </li></ul><ul><ul><li>Email notification. </li></ul></ul><ul><ul><li>Review comment: po...
What is Facebook? <ul><li>A social networking platform founded in 2004 originally developed for students at Harvard. </li>...
Facebook Facts <ul><li>More than 400 million active users. </li></ul><ul><li>50% of active users log on to Facebook in any...
Fan Page Facts <ul><li>More than 3 million active Pages. </li></ul><ul><li>More than 1.5 million local businesses have act...
Setting up Accounts <ul><li>Create a personal Facebook account. </li></ul><ul><li>http://www.facebook.com </li></ul><ul><l...
Start “Facebooking” <ul><li>Blue Pencil = Edit </li></ul><ul><li>Personal Account </li></ul><ul><ul><li>Edit your profile:...
Monitor your Fan Page <ul><li>Facebook Insights </li></ul><ul><ul><li>Measure user exposure, actions and behavior  </li></...
What is Twitter? <ul><li>Founded in 2007 as an away-message meets SMS </li></ul><ul><li>Real-time information network powe...
Twitter Facts <ul><li>Twittering is the sound birds make when they communicate with each other. </li></ul><ul><li>Tuesday ...
Twitter Lingo <ul><li>Tweet </li></ul><ul><ul><li>An individual message </li></ul></ul><ul><li>@username </li></ul><ul><ul...
Twitter Lingo <ul><li># or Hashtag </li></ul><ul><ul><li>Categorizing a topic </li></ul></ul><ul><li>Tweetup </li></ul><ul...
Setting up Twitter <ul><li>Sign up for an account: </li></ul><ul><li>http://twitter.com </li></ul>Social Media for the Sma...
Start “Tweeting” <ul><li>Use “settings” tab to fill out information: </li></ul><ul><ul><li>Bio, picture, background design...
Monitor your Tweeting <ul><li>Quality of engagement </li></ul><ul><ul><li>Real time responses. </li></ul></ul><ul><li>Quan...
What is LinkedIn? <ul><li>Launched in 2003, highly business driven, with an emphasis on professional networking and busine...
LinkedIn Facts <ul><li>Executives from every Fortune 500 Company have an active profile. </li></ul><ul><li>One new user re...
Setting up LinkedIn <ul><li>Set up account: </li></ul><ul><ul><li>http://www.linkedin.com </li></ul></ul>Social Media for ...
Start “Connecting” <ul><li>Build your profile </li></ul><ul><ul><li>Preliminary information: picture, resume,  </li></ul><...
Monitor your Profile <ul><li>Utilize available applications </li></ul><ul><li>Review automatic email updates </li></ul><ul...
Crisis Control <ul><li>Common mistakes </li></ul><ul><ul><li>Unprofessional profile </li></ul></ul><ul><ul><li>Lack of cus...
Managing a Crisis <ul><li>Don’t forget about your fans, followers and readers. </li></ul><ul><li>Break down internal barri...
Future of Social Media <ul><li>Incorporation of analytics. </li></ul><ul><li>TV will become more social. </li></ul><ul><li...
What to do now? <ul><li>Decide on the needs and goals of your business.  </li></ul><ul><li>Listen in on social media platf...
Remember… <ul><li>Active participation is  Key . </li></ul><ul><li>You  can’t  just build it and hope that they will come....
Thank You <ul><li>Questions, concerns, comments? </li></ul>Social Media for the Small Business
Resources <ul><li>http://mashable.com </li></ul><ul><li>http://twitter.com </li></ul><ul><li>http://facebook.com </li></ul...
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Social media basics for the small business

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Transcript of "Social media basics for the small business"

  1. 1. Social Media for the Small Business March 16, 2010 Speaker: Scarlett Rosier
  2. 2. Web 2.0 <ul><li>A set of economic, social and technology trends that collectively form the basis for the next generation of the Internet - a more mature, distinctive medium. </li></ul><ul><li>Characterized by user participation, dynamic content, openness, scalability and collective intelligence, metadata, etc. </li></ul>Social Media for the Small Business
  3. 3. Pros & Cons of Web 2.0 <ul><li>Pros </li></ul><ul><ul><li>Portability </li></ul></ul><ul><ul><li>Participatory communication </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Personal space invasion </li></ul></ul><ul><ul><li>Time consuming </li></ul></ul>Social Media for the Small Business
  4. 4. Social Networking <ul><li>Social networking is about people connecting with people. </li></ul><ul><li>Leveraging the power of a bigger sphere of influence and power. </li></ul><ul><li>Changing the way people connect with other people. </li></ul><ul><li>Viral effect on the number and quality of people you interact with regularly. </li></ul>Social Media for the Small Business
  5. 6. What is a Blog? <ul><li>A blog is a type of website, maintained by an individual, group or company with regular entries of commentary, descriptions or events or other material such as graphics or video. </li></ul>Social Media for the Small Business
  6. 7. Blog Facts <ul><li>Who’s blogging? </li></ul><ul><ul><li>Educated and affluent men, ages 18-44 </li></ul></ul><ul><ul><li>Living in California, New York or Florida </li></ul></ul><ul><li>Why They Blog? </li></ul><ul><ul><li>Self-expression and sharing expertise </li></ul></ul><ul><ul><li>70% say they are better known in their </li></ul></ul><ul><ul><li>Industry because of their blog </li></ul></ul>Social Media for the Small Business
  7. 8. Blog Facts <ul><li>Increases SEO. </li></ul><ul><li>Consistent posting is KEY. </li></ul><ul><li>Blog traffic is NOT consistent. </li></ul><ul><li>Inbound links build traffic and credibility. </li></ul>Social Media for the Small Business
  8. 9. Setting up a blog <ul><li>Choose a blog hosting site, free sites: </li></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>Wordpress </li></ul></ul><ul><ul><li>Typepad </li></ul></ul><ul><li>Example set up: </li></ul><ul><ul><li>https:// wordpress .com </li></ul></ul>Social Media for the Small Business
  9. 10. Before you Blog… <ul><li>Choose a template design. </li></ul><ul><li>Create a name for your blog. </li></ul><ul><li>Determine the content of your blog. </li></ul><ul><li>Provide a description of your blog. </li></ul>Social Media for the Small Business
  10. 11. Start “Blogging” <ul><li>Write articles or stories. </li></ul><ul><li>Find news related information, post with your own commentary. </li></ul><ul><li>Answer FAQs. </li></ul><ul><li>Write reviews about products/services relating to your industry. </li></ul><ul><li>Write “how to” posts. </li></ul><ul><li>Grab bag. </li></ul><ul><li>Be sure to use keywords and phrases that will appeal to your target audience. </li></ul>Social Media for the Small Business
  11. 12. Monitor your Blog <ul><li>Comments </li></ul><ul><ul><li>Email notification. </li></ul></ul><ul><ul><li>Review comment: post, reply or delete. </li></ul></ul><ul><li>Statistics </li></ul><ul><ul><li># of people viewing the blog, referral sites, top </li></ul></ul><ul><ul><li>posts and pages, search engine terms, clicks, </li></ul></ul><ul><ul><li>totals, averages, email subscribers. </li></ul></ul>Social Media for the Small Business
  12. 13. What is Facebook? <ul><li>A social networking platform founded in 2004 originally developed for students at Harvard. </li></ul><ul><li>Now embraced by students, grandparents and businesses-alike. </li></ul><ul><li>Platform provides simple navigation and easy access to site functionality: individual profiles, friends, networks, inboxes, photos, events, etc. </li></ul>Social Media for the Small Business
  13. 14. Facebook Facts <ul><li>More than 400 million active users. </li></ul><ul><li>50% of active users log on to Facebook in any given day. </li></ul><ul><li>Average user has 130 friends. </li></ul><ul><li>Average user spends 55 minutes per day. </li></ul><ul><li>More than 80,000 websites have implemented Facebook Connect since its general availability in December 2008. </li></ul><ul><li>There are more than 100 million active users currently accessing through a mobile device. </li></ul>Social Media for the Small Business
  14. 15. Fan Page Facts <ul><li>More than 3 million active Pages. </li></ul><ul><li>More than 1.5 million local businesses have active Pages. </li></ul><ul><li>More than 20 million people become fans of Pages each day. </li></ul><ul><li>Pages have created 5.3 billion fans. </li></ul><ul><li>Average user becomes a fan of 4 Pages per month. </li></ul>Social Media for the Small Business
  15. 16. Setting up Accounts <ul><li>Create a personal Facebook account. </li></ul><ul><li>http://www.facebook.com </li></ul><ul><li>Create a Facebook Fan Page. </li></ul><ul><ul><li>http://www.facebook.com/pages/create.php (must be logged into personal account). </li></ul></ul>Social Media for the Small Business
  16. 17. Start “Facebooking” <ul><li>Blue Pencil = Edit </li></ul><ul><li>Personal Account </li></ul><ul><ul><li>Edit your profile: upload profile picture, join </li></ul></ul><ul><ul><li>networks, customize information, find friends, </li></ul></ul><ul><ul><li>etc. </li></ul></ul><ul><li>Fan Page </li></ul><ul><ul><li>Edit Fan Page: upload company logo, add </li></ul></ul><ul><ul><li>basic and detailed information, suggest fans, etc. </li></ul></ul><ul><li>Comment, post, write on walls, invite. </li></ul>Social Media for the Small Business
  17. 18. Monitor your Fan Page <ul><li>Facebook Insights </li></ul><ul><ul><li>Measure user exposure, actions and behavior </li></ul></ul><ul><ul><li>relating to ads and Page. </li></ul></ul><ul><ul><li>Data is updated 12 hours after the full day. </li></ul></ul><ul><li>Fan geographic and demographic data </li></ul><ul><li>Fan interactions </li></ul><ul><li>Fan acquisition </li></ul><ul><li>Post Quality </li></ul>Social Media for the Small Business
  18. 19. What is Twitter? <ul><li>Founded in 2007 as an away-message meets SMS </li></ul><ul><li>Real-time information network powered by people all around the world that lets you share and discover what’s happening now. </li></ul><ul><li>140 characters of information on everything and anything going on in the world. </li></ul>Social Media for the Small Business
  19. 20. Twitter Facts <ul><li>Twittering is the sound birds make when they communicate with each other. </li></ul><ul><li>Tuesday is the most popular day for Twitter activity (11am-3pm). </li></ul><ul><li>11.5 million Twitter accounts (Jan. 2010). </li></ul><ul><li>5% of Twitter users account for 75% of all activity. </li></ul>Social Media for the Small Business
  20. 21. Twitter Lingo <ul><li>Tweet </li></ul><ul><ul><li>An individual message </li></ul></ul><ul><li>@username </li></ul><ul><ul><li>Public message - links to user’s account </li></ul></ul><ul><li>DM or Direct Message </li></ul><ul><ul><li>Private message </li></ul></ul><ul><li>RT or retweet </li></ul><ul><ul><li>Repost of a message that has already been </li></ul></ul><ul><ul><li>tweeted </li></ul></ul><ul><li>Trending Topics </li></ul><ul><ul><li>Most mentioned terms </li></ul></ul>Social Media for the Small Business
  21. 22. Twitter Lingo <ul><li># or Hashtag </li></ul><ul><ul><li>Categorizing a topic </li></ul></ul><ul><li>Tweetup </li></ul><ul><ul><li>In-person gathering organized via Twitter </li></ul></ul><ul><li>Shortened URLs </li></ul><ul><ul><li>Shrink links down to fit within 140 characters </li></ul></ul>Social Media for the Small Business
  22. 23. Setting up Twitter <ul><li>Sign up for an account: </li></ul><ul><li>http://twitter.com </li></ul>Social Media for the Small Business
  23. 24. Start “Tweeting” <ul><li>Use “settings” tab to fill out information: </li></ul><ul><ul><li>Bio, picture, background design </li></ul></ul><ul><li>Find people and companies to follow. </li></ul><ul><li>Listen regularly for comments. </li></ul><ul><li>Post what your audience would find interesting. </li></ul><ul><li>Provide real value. </li></ul><ul><li>Don’t spam - big no-no. </li></ul>Social Media for the Small Business
  24. 25. Monitor your Tweeting <ul><li>Quality of engagement </li></ul><ul><ul><li>Real time responses. </li></ul></ul><ul><li>Quantify experience </li></ul><ul><ul><li>Tally questions/answers exchanged. </li></ul></ul><ul><ul><li>Utilize unique codes. </li></ul></ul>Social Media for the Small Business
  25. 26. What is LinkedIn? <ul><li>Launched in 2003, highly business driven, with an emphasis on professional networking and business connections. </li></ul><ul><li>Offers a mutually confirmed “gated-access” with minimal interaction requirements but, great value. </li></ul><ul><li>Leverages existing networks </li></ul>Social Media for the Small Business
  26. 27. LinkedIn Facts <ul><li>Executives from every Fortune 500 Company have an active profile. </li></ul><ul><li>One new user registration per second. </li></ul><ul><li>35% of survey respondents reported that LinkedIn has directly helped them win new clients. </li></ul><ul><li>Creates industry thought leaders. </li></ul>Social Media for the Small Business
  27. 28. Setting up LinkedIn <ul><li>Set up account: </li></ul><ul><ul><li>http://www.linkedin.com </li></ul></ul>Social Media for the Small Business
  28. 29. Start “Connecting” <ul><li>Build your profile </li></ul><ul><ul><li>Preliminary information: picture, resume, </li></ul></ul><ul><ul><li>current and past employment, connections, </li></ul></ul><ul><ul><li>education, recommendations, websites,. </li></ul></ul><ul><li>Applications </li></ul><ul><ul><li>Blogs, twitter, book lists, etc. </li></ul></ul>Social Media for the Small Business
  29. 30. Monitor your Profile <ul><li>Utilize available applications </li></ul><ul><li>Review automatic email updates </li></ul><ul><li>Develop and grow connections </li></ul><ul><li>Join and interact with relevant groups </li></ul>Social Media for the Small Business
  30. 31. Crisis Control <ul><li>Common mistakes </li></ul><ul><ul><li>Unprofessional profile </li></ul></ul><ul><ul><li>Lack of customization </li></ul></ul><ul><ul><li>Omitting important information </li></ul></ul><ul><ul><li>Neglecting to network </li></ul></ul><ul><ul><li>Spamming </li></ul></ul>Social Media for the Small Business
  31. 32. Managing a Crisis <ul><li>Don’t forget about your fans, followers and readers. </li></ul><ul><li>Break down internal barriers to allow for real time communication. </li></ul><ul><ul><li>Example: Toyota recalls </li></ul></ul><ul><li>Acknowledge the problem. </li></ul><ul><li>Affirm efforts to better the situation. </li></ul><ul><li>Honest, fast answers. </li></ul>Social Media for the Small Business
  32. 33. Future of Social Media <ul><li>Incorporation of analytics. </li></ul><ul><li>TV will become more social. </li></ul><ul><li>Location targeting. </li></ul><ul><li>Sophisticated brand monitoring options developed to understand and better market to consumers. </li></ul><ul><li>Customization of social media to differentiate. </li></ul><ul><li>Voice of consumer will get louder and stronger. </li></ul>Social Media for the Small Business
  33. 34. What to do now? <ul><li>Decide on the needs and goals of your business. </li></ul><ul><li>Listen in on social media platforms. </li></ul><ul><li>Determine which platform meets your needs and goals. </li></ul><ul><li>Create a strategy. </li></ul><ul><li>Start the conversation. </li></ul>Social Media for the Small Business
  34. 35. Remember… <ul><li>Active participation is Key . </li></ul><ul><li>You can’t just build it and hope that they will come. </li></ul><ul><li>Keep it professional. </li></ul><ul><li>Take it slow . </li></ul><ul><li>Listen carefully. </li></ul>Social Media for the Small Business
  35. 36. Thank You <ul><li>Questions, concerns, comments? </li></ul>Social Media for the Small Business
  36. 37. Resources <ul><li>http://mashable.com </li></ul><ul><li>http://twitter.com </li></ul><ul><li>http://facebook.com </li></ul><ul><li>http://www.socialmediaexaminer.com </li></ul><ul><li>http://technorati.com </li></ul><ul><li>http://www.emarketer.com </li></ul><ul><li>http://about.com </li></ul><ul><li>http://www.Inc.com </li></ul><ul><li>http://www.fastcompany.com </li></ul><ul><li>http://www.ducttapemarketing.com </li></ul><ul><li>Always On by Naomi S. Baron </li></ul>Social Media for the Small Business
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