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The most valuable team member in a startup

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Ran Segall
Ran Segall

The document discusses the role of a designer in a startup. It defines a designer as a visual problem solver who uses design thinking processes like defining problems, researching, ideating, prototyping, and learning. It states that startup problems related to products, funding, traffic, sales, conversions, retention, and growth can be solved through user experience/user interface design, storytelling, branding, marketing assets, video, images, ads, public relations, pitch decks, and copywriting. It then describes a "full stack designer" as someone who takes on diverse design roles from pre-launch to growth, including creating investor decks, mockups, marketing assets, campaigns, videos, and growth hacking strategies.

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Hello :) Ran Segall Designer The nuSchool, Co-Founder
THE DESIGNER IS THE MOST VALUABLE TEAM MEMBER IN A STARTUP
WHAT IS A DESIGNER?
A Visual Problem Solver
A Visual Problem Solver / /
DESIGN THINKING PROCESS Define Research Ideation Prototype ImplementLearn Choose
STARTUP PROBLEMS • Product • Funding • Traffic • Sales • Coversions • Retention • Growth • Too many girls in the office
THESE PROBLEMS ARE SOLVABLE WITH - UX/UI Story Brand Marketing assets Movie images (AKA video) Images Ads PR Pitch Copywriting Words
WHAT IS A FULL STACK DESIGNER
ONLY 2 ANSWERS‽‽
PRODUCT DEVELOPMENT START PRE-LAUNCH LAUNCH GROW Investor’s Deck Mockups Market research Brand Landing Page Campaigns Validation Video Marketing Assets Campaigns PR Growth Hacking Traffic Monetization FULL STACK DESIGNER
CASE STUDY
WRITER • Website copy • iTunes descriptions • Micro copy (UI) • Landing pages (sales) • Presentations • Email Marketing • Vision & Mission
FILMMAKER • Launch / Pre-Launch • New products / features • Hiring • Company overview
https://vimeo.com/59670886
https://vimeo.com/71628733
https://vimeo.com/98421615
DEVELOPER • Front End (HTML / CSS) • iOS
MARKETING • Content Marketing • Ads & Banners • Facebook & Twitter page
SALES • Presentations • Landing pages • In app purchase • Emails
FULL STACK VS SPECIALIST
YOU ARE IN A POSITION TO BE THE MOST VALUABLE PERSON IN YOUR TEAM. GO KICK SOME ASS.
Thanks :)

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