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Starting From Zero - Winning Strategies for Zero Results Page

by Senior Software Technologist (Search Product) at Opensooq on Apr 15, 2012

  • 1,553 views

In my experience, the effort and ingenuity a product team invests in the no search results page is indicative of its overall dedication to customer success.Ignoring this special kind of search results ...

In my experience, the effort and ingenuity a product team invests in the no search results page is indicative of its overall dedication to customer success.Ignoring this special kind of search results page virtually guarantees a mediocre search experience and contributes to obscurity in the ecommerce marketplace. On the other hand, if a team thinks creatively about the case when there are no search results and focuses on customer needs, it can turn a temporary snag in communication into an opportunity for deeper connection and a source of tremendous competitive advantage.

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Starting From Zero - Winning Strategies for Zero Results Page Starting From Zero - Winning Strategies for Zero Results Page Presentation Transcript