A Landing Page is NOT an MVP - Lean Startup Machine Ultimate
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A Landing Page is NOT an MVP - Lean Startup Machine Ultimate

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Is a landing page an MVP? After looking at Eric Ries' and Ash Maurya's definition of an MVP, my conclusion is no. I offer 4 different types of MVPs (email, blog, paper, video). I also offer my version ...

Is a landing page an MVP? After looking at Eric Ries' and Ash Maurya's definition of an MVP, my conclusion is no. I offer 4 different types of MVPs (email, blog, paper, video). I also offer my version of Buffer MVP and how I made money in one day.

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A Landing Page is NOT an MVP - Lean Startup Machine Ultimate Presentation Transcript

  • 1. A Landing Page is NOT an MVP @RamliJohn
  • 2. Question... Is a landing page a minimum viable product?
  • 3. Road to Richness 1 Think of an awesome idea 2 Create a sexy MVP landing page. 3 Get a billion sign ups before the product is built. 4 Build the product 5 Make a bazzilion dollars.
  • 4. MVP A version of your “product” that maximizes validated learning by delivering and capturing customer value for the least amount of effort
  • 5. Landing Pages Maximize validated learning Capture Value
  • 6. Maximize Learning? signed up? You: Cool, let’s chat Customer: FU, spam! You: Why didn’t they sign up?!? Is it bad copy, design, AdWords?
  • 7. Capture Value?
  • 8. Riskiest Assumption MVP should test your riskiest assumption. The biggest risk for most startups is not technology but the market (i.e. get paid).
  • 9. What about Buffer? http://blog.bufferapp.com/idea-to-paying-customers-in-7-weeks-how-we-did-it
  • 10. My Buffer MVP https://popapp.in/projects/529e25fc0c6f1a855d00021b/preview
  • 11. I got paid! http://ramlijohn.com/my-buffer-mvp-idea-to-paying-customer-in-1-day-without-a-landing-page/
  • 12. Low Hack Your MVP Effort Paper MVP - ex. my Buffer MVP High Email MVP - ex. AngeList, TimeHop Blog MVP - ex. Groupon Video MVP - ex. Dropbox
  • 13. Use Landing Page to Scale Value Capture Do things that don’t scale first, before you do - Paul Graham http://customerdevlabs.com/2012/12/02/crowdtesting-using-crowdfunding-kickstarter-test-an-mvp/
  • 14. Lesson learned: Ramli John Be patient for growth, but hungry for profits ($$$) @RamliJohn First MVP should not be scalable but capture value ($$$) Ramli@RamliJohn.com www.RamliJohn.com Use a landing page to scale value capture through pre-orders