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See the New Features in MindFire Studio Marketing Automation Platform
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See the New Features in MindFire Studio Marketing Automation Platform

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  • 1. MindFire StudioMulti-channel Marketing Automation Q1-13 Release Webinar
  • 2. You should hear us now. If not:Reference the number and access code provided to you via email,or call 949-474-4418, Option 2, for help.
  • 3. We’re recording. Available following webinar.
  • 4. Today’s PanelJoe  Manos   Jason  Voigt  Execu-ve  Vice  President   QA  Analyst  jmanos@mindfireinc.com   jvoigt@mindfireinc.com  @jemanos  Dave  Rosendahl   Anna  Dispensa  Co-­‐founder   Client  Services  Manager  daver@mindfireinc.com   adispensa@mindfireinc.com  @daverosendahl    Aref  Memarian  Chief  SoCware  Architect  rmemarian@mindfireinc.com  
  • 5. Today’s Goal
  • 6. Today’s Agenda§  Review of features & use-cases§  How to get started with “Onboarding”§  Your questions (and our answers)
  • 7. CAMPAIGNAUTOMATION
  • 8. Generate higher quality leads, at lower costs
  • 9. Nurture Contacts until they are qualified
  • 10. Automation: Drip & Nurture Use case example:Every day, check for new leads, and start them in track 1§  Use a “Repeat Schedule”§  Here’s how …
  • 11. Automation: Scoring Use case example:As Contacts interact with track 1, monitor their behavior until sales-ready§  Digital  body  language  §  Assign  “weight”  to  behavior  §  Here’s  how  …  
  • 12. CAMPAIGNMANAGEMENT
  • 13. Safety first!§  Ever sent an email by mistake?§  Add protection§  Here’s how …
  • 14. ON or OFF by default?
  • 15. Dashboard Improvements§  Speed§  New views§  Quick tour …
  • 16. APPS
  • 17. Outbound App: Build your own Outbound ChannelOutbound Report: Extract campaign data
  • 18. Outbound Report§  Extract campaign data§  Present the data however you want§  Let’s look at an example …
  • 19. Outbound App: Print Use case example: Output personalized print pieces based on Microsite responses§  Previously a manual process§  Now seamlessly generate PDF & JDF
  • 20. Outbound App: Voice Use case example: Every day, check for new appointments, and initiate an outbound call§  Incorporate outbound calls in workflows§  Let’s see both …
  • 21. Let’s see both …MyDscoop.com/HP
  • 22. Onboarding
  • 23. Your Questions
  • 24. We Want To Hear From You Joe  Manos   Jason  Voigt   Execu-ve  Vice  President   QA  Analyst   jmanos@mindfireinc.com   jvoigt@mindfireinc.com   @jemanos   Dave  Rosendahl   Anna  Dispensa   Co-­‐founder   Client  Services  Manager   daver@mindfireinc.com   adispensa@mindfireinc.com   @daverosendahl     Aref  Memarian   Chief  SoCware  Architect   rmemarian@mindfireinc.com