SlideShare a Scribd company logo
1 of 82
Download to read offline
Integrating Print into Your
Customers’ Campaigns with
Marketing Automation
Presented by MindFire and HP
3/06/2014
Your Presenters
Lisa Arsenault
President
McArdle
Joe Manos
Executive Vice President
MindFireInc
Gershon Alon
Manager, Workflow Solutions
HP Indigo
Today’s Roadmap
§  Find customers that benefit from marketing automation,
and sell them more profitable services.
§  Increase your print revenue leveraging direct mail in
conjunction with email, text, voice, social and web
channels.
§  View how the HP – MindFire solution, will enhance your
productivity and simplify the MA + Print workflow in all
areas
§  Create NEW, predictable recurring revenue by offering
“ongoing” lead generation and lead nurturing campaigns.
HP and MindFire Presentation at Dscoop9: Integrating Print in Marketing Campaigns with Marketing Automation Software
Why should you care about Multi-channel
Marketing Automation?
In
It’s top of mind with your customers
•  80% of marketers
plan on
implementing
Marketing
Automation
Solutions
•  60% of these
marketers are
looking for a partner
to help them
Marketing automation – What?
•  Efficiency:
–  Streamline sales and marketing processes
–  Automate repetitive tasks
•  Effectiveness:
–  Seamlessly integrate multiple channels
–  Trigger real-time follow ups
–  Gain actionable insights
Generate quality leads
and close more deals–faster
with marketing automation
Marketing automation – Why?
Technology is finally doing to
marketing what it did to financial
markets two decades ago: driving it
toward automation and real-time
analysis
The future of marketing is going to
be “much less art and much more
science.”
-- David Meerman Scott
Marketing strategist and author of
The New Rules of Marketing & PR
Marketing results SCREAM for
help…
When I reflect on the state of
marketing automation, three stats
paint a very ominous picture:
•  70% of the buy cycle is
complete before sales
engages with buyers
•  Only 50% of a typical sales
team achieves quota
•  Only 10%-15% of new leads
are considered sales ready
Marketers that use
automation are
more effective than
their peers…
2013 Lenskold Group / Pedowitz Group Lead
Generation Marketing Effectiveness Study
Marketing Automation Bolsters Content Marketing
Effectiveness
mation  Bolsters  Content
veness
ective than
ng content
the 2013
eration
, the report,
generation
esents
ead
ractice that
essful than
d lead
e ultimate
bie Qaqish,
tz Group.
much better job repurposing content, capturing data regarding the content,
cific job titles, and intelligent targeting, according to Qaqish. These
iness process for content marketing than do their peers.
Study Conclusions
•  4 in 5 Top-Tier Marketers have marketing automation
integrated with sales or CRM systems (13%)
•  With another 10% using MA not integrated (with sales or
CRM)
•  They are much more likely to use lead scoring
–  Focused on finding and developing best prospects (to
sales ready)
–  To drive increased sales and revenue
•  This group also measure key financial outcomes
•  They also do a much better job of repurposing content for
different parts of the buyers journey
HP and MindFire Presentation at Dscoop9: Integrating Print in Marketing Campaigns with Marketing Automation Software
Source: IDC
Mobile is eating the
world
The consumer is
in control
?!
$1.2 billionForecasted Spend on Marketing Automation Technology in 2014
Source: David Raab, Principal at Raab Associates Inc.
Publisher of the B2B Marketing Automation Vendor Selection Tool.
Still very early…
CRM forecast from Gartner Forecast: Enterprise Software Markets, Worldwide, 2012-2017, 2Q13 Update
Print is IGNORED
HP and MindFire Presentation at Dscoop9: Integrating Print in Marketing Campaigns with Marketing Automation Software
Your mission, should you
chose to accept it ….
Applications
§  Contact forms on any website or
landing page can trigger a
personalized print piece
§  Drip-and-nurture sequences utilizing
email, print, and landing pages to
move prospects through the buying
process
HP and MindFire Presentation at Dscoop9: Integrating Print in Marketing Campaigns with Marketing Automation Software
Orchestrate All Channels
Outbound channels
Inbound channels
HP and MindFire Presentation at Dscoop9: Integrating Print in Marketing Campaigns with Marketing Automation Software
Gershon Alon
Manager, Workflow
Solutions
HP Indigo
§  Sophisticated rules-based variable data
§  Dynamic image and text manipulations
§  Integration w/3rd-party content (e.g., maps, barcodes,
charts)
§  Easy interface, compatible w/QuarkXPress® & Adobe®
InDesign®
§  Access to full design program functionality
Starting with a blank
canvas ...
Create a simple
marketing workflow
Add the HP SmartStream
element
Use SmartStream
Designer to create the
print piece
HP and MindFire Presentation at Dscoop9: Integrating Print in Marketing Campaigns with Marketing Automation Software
HP and MindFire Presentation at Dscoop9: Integrating Print in Marketing Campaigns with Marketing Automation Software
HP and MindFire Presentation at Dscoop9: Integrating Print in Marketing Campaigns with Marketing Automation Software
HP and MindFire Presentation at Dscoop9: Integrating Print in Marketing Campaigns with Marketing Automation Software
HP and MindFire Presentation at Dscoop9: Integrating Print in Marketing Campaigns with Marketing Automation Software
Upload, then select
the print template
Specify how you want
to receive the print-
ready PDFs
Map the print
template’s fields to
your Studio fields
Set your “Wait” period
Let’s have this
created right away
Your Indigo	

When someone tickles this trigger,
a print-ready PDF is created in the
cloud, and placed in your hot-folder
Case StudyPIP Printing and Marketing Services
Using the Integrated HP - MindFire Workflow
r. Sample A
Sample 23 Main
Street
nytown, US 12345-6789
M
1
A
LARGE FORMAT 30 day
DRIP MARKETING PROCESS
EMAIL1 microsite
Week one FSI Email.
Microsite
Enter for a free print
and redirect to
seepip.com website.
Brochure
25 days after entry
EMAIL2 seepip.com TUbe
mailer
10 days after entry 19 days
after entry
POPOUT MAILER
30 days after entry
get on
track
with pip..
TRIFOLD Mailer
2 days after entry
QUICK SNAPSHOT OF OUR CAMPAIGN IN MINDFIRE STUDIO.
r. Sample A
Sample 23 Main
Street
nytown, US 12345-6789
M
1
A
EMAIL1 microsite
Week one FSI Email.
Microsite
Enter for a free print
and redirect to our
free print microsite.
Brochure
25 days after entry
EMAIL2 seepip.com TUbe
mailer
10 days after entry 19 days
after entry
POPOUT MAILER
30 days after entry
get on
track
with pip..
TRIFOLD Mailer
2 days after entry
DRIP PROCESS SALES REP USER
INTERFACE
EMAIL 1
First piece to go out
in the drip process.
Email is sent out
immediately after the
prospect/client is entered
into the process.
John,
TRI-FOLD BROCHURE
Delivered two days after entry was made.
John,
EMAIL 2
Email is sent out 10
days after entry
was made.
3 DIMENSIONAL TUBE MAILER
Delivered 19 days after entry is made.
BROCHURE
Delivered 25 days after entry is made.
POP OUT MAILER
Sent out 30 days after entry was made.
MICROSITE INTRO PAGE
All marketing pieces push people to this site. This is
how the customer receives their free print.
MICROSITE THANK YOU PAGE
Variable information populates the thank you page with rep and customer information.
Also a trigger sends a notification immediately to the rep to contact the customer.
•  All marketing pieces in the campaign push clients/ prospects to a micro-
site for a free 24x36 print
•  Both 3 dimensional pieces show and talk to our clients/prospects about the
capabilities that we have in print and packaging
•  Having the reps enter one person at a time allows us to generate high end
- complex pieces that are time sensitive for production
•  Automating the variable print piece process saves us tremendous time in
production
•  Our reps no longer have to worry about sending out material in a timely
fashion with an automated process
Campaign Overview
•  62% of those entered into the campaign returned calls, set up
appointments or used our large format services
•  One local bank institute that hasn’t used us in a couple years
contacted us in regards to designing and printing all the lobby art in
over 20 of their branches
•  Our sales manager is now able to track all sales entries and
follow up with our sales team
•  Our sales staff can now check in real time end user’s activities
within the campaign
Campaign Results
•  Printed pieces that can evolve based on how an end user goes through
a campaign
•  Personalized printed pieces that are produced with HP SmartStream
Designer can be integrated into MindFire Studio
•  Being able to integrate variable print along with all the other marketing
pieces in a drip nurture process through MindFire Studio
•  Tracking ROMI on all aspects of your campaign
under one roof
•  Diverse printed pieces based on user/sales rep entries
Key Components To Print Automation
via – MindFire Studio and HP SmartStream Designer
ADVANCED MARKETING
AUTOMATION CASE STUDY
MODERN MARKETING
Welcome Lisa…
Lisa Arsenault
President
McArdle
lisa.arsenault@mcardlesolutions.com
Association Nuturing Program
Objective
A Professional Health Care
Association wants to identify
and educate potential
members on the value of their
service versus competitors
They offer an internationally
renowned credentialing
program to certify participants
in a number of programs
Program Overview
•  Program:
Specialty Certification
•  Theme:
Get Ready…
Get Set…
Get Certified …
•  Program Objective:
Drive awareness
towards certification to
include benefits and
resources available
based on specialty need
Rented Email
Rented Mail
Previous Data
Email address and
specialty
Microsite
w/Survey
Thank you
The answer to survey #2
determines where the prospect
enters the drip track.
1B
YesNo
1A
YesNo
2a
2B
YesNo
3a
3B
YesNo
4a
4B
YesNo
5a
5B 6
7
8
9
10
YesNo
YesNo
11a
1211B
1
2
3
4
5
Non Responder
Any email that
does not fill out the
survey.
30 days
30 days
30 days
30 days
After 3 attemps,
email stops and we
bucket these for a
future
communication. We
will need to know
where they stopped.
10
5 days
5 days
5 days
4 weeks
4 weeks
4 weeks
4 weeks
4 weeks
4 weeks
6 weeks
All "B" emails are stay in
campaign emails - they will be
deployed every 3 weeks, for 3
times
Eligibility
TCO
Sample Qs
Study Plan
Start Studying
25-50-75-100
50-75-100
75-100
Done?
Applied?
Scheduled
Congrats!
Program Elements
•  Target Audience:
Registered members that
have recently completed
30 hours of CE in one of
twelve specialties
•  Campaign Architecture:
–  Duration: 12 months
–  Number of records:
25,000+
–  Touches: Alternating e-mail
and direct mail outreach with
targeted e-mail nurturing for
both responders and non-
responders
Comprehensive Design & Launch
•  Services Provided
–  All copywriting and design
–  Marketing program design
and implementation
–  Personalized Micro site
development
•  All triggered activity associated
with visit
–  E-mail and print development
–  Monthly results tracking and
reporting
Get Certified Postcard
•  Very tight messaging on why
•  Great offer
•  Clear call to action
•  Ongoing touches to continue
dialogue on the value and
program
Email
•  Very targeted, personal messaging
•  Lead nurturing, ongoing dialogue
•  Information gathered with each touch
•  Varying subject lines and body text
Personalized Microsite Page
•  Clear offers
•  Tell us more…
•  Gather marketing intelligence
•  Links to more information
Results Achieved
•  Response rate: 22.54%
•  Visit Rate: 5.83%
•  Responding Members:
–  2089 or 7.59% became
certified
–  Significant new customer
acquisition and revenue
growth
–  They were thrilled with the
results!
Lessons Learned
•  From a new program
point of view
•  What have you learned
from the program
experience?
•  What has changed?
HP and MindFire Presentation at Dscoop9: Integrating Print in Marketing Campaigns with Marketing Automation Software
HP and MindFire Presentation at Dscoop9: Integrating Print in Marketing Campaigns with Marketing Automation Software
HP and MindFire Presentation at Dscoop9: Integrating Print in Marketing Campaigns with Marketing Automation Software
HP and MindFire Presentation at Dscoop9: Integrating Print in Marketing Campaigns with Marketing Automation Software
HP and MindFire Presentation at Dscoop9: Integrating Print in Marketing Campaigns with Marketing Automation Software
Summary
•  PSP’s need to extend these services to “all”
customers
•  Today’s marketing requires more targeted,
ongoing lead nurturing and sales ready programs
•  One and done programs are in the past
•  Optimize you program workflow by leveraging the
HP – MindFire integrated solution
–  Increase top line revenue & productivity
–  Decrease cost to produce
W2P Storefront
Print ProductionMultiple Channels
Campaign Workflow
and Reporting Dashboard
CRM
White Label Program
Fill out the hand outs and bring them now to
enter to win!
Meet with the MindFire team at Booth #501
Dscoop9 Opportunities
See us at Booth # 501
You could win $1,000
Visit: http://mydscoop.com
Dscoop Offer for the HP-MindFire Integration
•  3 months free if you sign-up at the show
Dscoop Offer for Studio Training
•  Buy one seat, get one seat FREE ($1,250 value)
Ready for the Studio?
•  Save over $1,000 at Dscoop9
HP and MindFire Presentation at Dscoop9: Integrating Print in Marketing Campaigns with Marketing Automation Software
Thank you!
Thank you!
We Want Your Feedback!
Scan the QR code to download the free
mobile app and submit your feedback.
Just select the session title in the
Schedule section of the mobile app and
click the Rate Session button.

More Related Content

What's hot

How to integrate print into your customers’ campaigns with marketing automation
How to integrate print into your customers’ campaigns with marketing automationHow to integrate print into your customers’ campaigns with marketing automation
How to integrate print into your customers’ campaigns with marketing automationmindfire.agency
 
Qonnections 2014 - Sales and Marketing Functional Forum
Qonnections 2014 - Sales and Marketing Functional ForumQonnections 2014 - Sales and Marketing Functional Forum
Qonnections 2014 - Sales and Marketing Functional ForumBrian Booden
 
Getting Started With Marketing Automation
Getting Started With Marketing AutomationGetting Started With Marketing Automation
Getting Started With Marketing AutomationCenterline Digital
 
2016 Lead Nurturing Report In Partnership With Salesforce Pardot
2016 Lead Nurturing Report In Partnership With Salesforce Pardot2016 Lead Nurturing Report In Partnership With Salesforce Pardot
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
 
Top 20 Digital Marketing Automation Tools
Top 20 Digital Marketing Automation ToolsTop 20 Digital Marketing Automation Tools
Top 20 Digital Marketing Automation ToolsMopinion
 
Harsha gupta work sample
Harsha gupta work sample Harsha gupta work sample
Harsha gupta work sample HARSHA GUPTA
 
How to Get More From Your CX Efforts
How to Get More From Your CX EffortsHow to Get More From Your CX Efforts
How to Get More From Your CX EffortsCenterline Digital
 
Digital Revenue Engine: Campaigns + Content = Revenue
Digital Revenue Engine: Campaigns + Content = RevenueDigital Revenue Engine: Campaigns + Content = Revenue
Digital Revenue Engine: Campaigns + Content = Revenueedynamic
 
Can you really modernize your sales?
Can you really modernize your sales?Can you really modernize your sales?
Can you really modernize your sales?Riccardo Sponza
 
Hootsuite Marketing Plan
Hootsuite Marketing PlanHootsuite Marketing Plan
Hootsuite Marketing PlanShakunJain5
 
Google Ranking and SEO
Google Ranking and SEOGoogle Ranking and SEO
Google Ranking and SEOAndrew Wilson
 
IBM & Sirius Decisions: Transforming Marketing Through Buyer Profiles and Per...
IBM & Sirius Decisions: Transforming Marketing Through Buyer Profiles and Per...IBM & Sirius Decisions: Transforming Marketing Through Buyer Profiles and Per...
IBM & Sirius Decisions: Transforming Marketing Through Buyer Profiles and Per...AMASanDiego
 
Content Strategy for Marketing Success
Content Strategy for Marketing SuccessContent Strategy for Marketing Success
Content Strategy for Marketing SuccessPaul Writer
 
B2B Marketing Technologies Demystified
B2B Marketing Technologies DemystifiedB2B Marketing Technologies Demystified
B2B Marketing Technologies DemystifiedHileman Group
 
Turn your Website into a Client Engagement Tool
Turn your Website into a Client Engagement ToolTurn your Website into a Client Engagement Tool
Turn your Website into a Client Engagement Tooledynamic
 
Case Studies: How Webinars Move Customers Through the Sales Cycle
Case Studies: How Webinars Move Customers Through the Sales CycleCase Studies: How Webinars Move Customers Through the Sales Cycle
Case Studies: How Webinars Move Customers Through the Sales CycleWebAttract, LLC
 
Digital Customer Experience Imperative
Digital Customer Experience ImperativeDigital Customer Experience Imperative
Digital Customer Experience Imperativeedynamic
 

What's hot (20)

How to integrate print into your customers’ campaigns with marketing automation
How to integrate print into your customers’ campaigns with marketing automationHow to integrate print into your customers’ campaigns with marketing automation
How to integrate print into your customers’ campaigns with marketing automation
 
Qonnections 2014 - Sales and Marketing Functional Forum
Qonnections 2014 - Sales and Marketing Functional ForumQonnections 2014 - Sales and Marketing Functional Forum
Qonnections 2014 - Sales and Marketing Functional Forum
 
Getting Started With Marketing Automation
Getting Started With Marketing AutomationGetting Started With Marketing Automation
Getting Started With Marketing Automation
 
2016 Lead Nurturing Report In Partnership With Salesforce Pardot
2016 Lead Nurturing Report In Partnership With Salesforce Pardot2016 Lead Nurturing Report In Partnership With Salesforce Pardot
2016 Lead Nurturing Report In Partnership With Salesforce Pardot
 
Advent Brochure
Advent BrochureAdvent Brochure
Advent Brochure
 
Top 20 Digital Marketing Automation Tools
Top 20 Digital Marketing Automation ToolsTop 20 Digital Marketing Automation Tools
Top 20 Digital Marketing Automation Tools
 
Harsha gupta work sample
Harsha gupta work sample Harsha gupta work sample
Harsha gupta work sample
 
How to create playbooks that really work
How to create playbooks that really workHow to create playbooks that really work
How to create playbooks that really work
 
How to Get More From Your CX Efforts
How to Get More From Your CX EffortsHow to Get More From Your CX Efforts
How to Get More From Your CX Efforts
 
Digital Revenue Engine: Campaigns + Content = Revenue
Digital Revenue Engine: Campaigns + Content = RevenueDigital Revenue Engine: Campaigns + Content = Revenue
Digital Revenue Engine: Campaigns + Content = Revenue
 
Partner / Channel Enablement
Partner / Channel EnablementPartner / Channel Enablement
Partner / Channel Enablement
 
Can you really modernize your sales?
Can you really modernize your sales?Can you really modernize your sales?
Can you really modernize your sales?
 
Hootsuite Marketing Plan
Hootsuite Marketing PlanHootsuite Marketing Plan
Hootsuite Marketing Plan
 
Google Ranking and SEO
Google Ranking and SEOGoogle Ranking and SEO
Google Ranking and SEO
 
IBM & Sirius Decisions: Transforming Marketing Through Buyer Profiles and Per...
IBM & Sirius Decisions: Transforming Marketing Through Buyer Profiles and Per...IBM & Sirius Decisions: Transforming Marketing Through Buyer Profiles and Per...
IBM & Sirius Decisions: Transforming Marketing Through Buyer Profiles and Per...
 
Content Strategy for Marketing Success
Content Strategy for Marketing SuccessContent Strategy for Marketing Success
Content Strategy for Marketing Success
 
B2B Marketing Technologies Demystified
B2B Marketing Technologies DemystifiedB2B Marketing Technologies Demystified
B2B Marketing Technologies Demystified
 
Turn your Website into a Client Engagement Tool
Turn your Website into a Client Engagement ToolTurn your Website into a Client Engagement Tool
Turn your Website into a Client Engagement Tool
 
Case Studies: How Webinars Move Customers Through the Sales Cycle
Case Studies: How Webinars Move Customers Through the Sales CycleCase Studies: How Webinars Move Customers Through the Sales Cycle
Case Studies: How Webinars Move Customers Through the Sales Cycle
 
Digital Customer Experience Imperative
Digital Customer Experience ImperativeDigital Customer Experience Imperative
Digital Customer Experience Imperative
 

Similar to HP and MindFire Presentation at Dscoop9: Integrating Print in Marketing Campaigns with Marketing Automation Software

Reimagining with Enterprise Social
Reimagining with Enterprise SocialReimagining with Enterprise Social
Reimagining with Enterprise SocialMicrosoft
 
Prepare for Marketing Automation: 5 Tips to Maximize ROI
Prepare for Marketing Automation: 5 Tips to Maximize ROIPrepare for Marketing Automation: 5 Tips to Maximize ROI
Prepare for Marketing Automation: 5 Tips to Maximize ROIG3 Communications
 
5 Great SaaS Tools That Will Help You Grow Your Fashion Brand
5 Great SaaS Tools That Will Help You Grow Your Fashion Brand5 Great SaaS Tools That Will Help You Grow Your Fashion Brand
5 Great SaaS Tools That Will Help You Grow Your Fashion BrandDorota Zys
 
5 Great SaaS Tools That Will Help You Grow Your Fashion Brand
5 Great SaaS Tools That Will Help You Grow Your Fashion Brand5 Great SaaS Tools That Will Help You Grow Your Fashion Brand
5 Great SaaS Tools That Will Help You Grow Your Fashion BrandSaasGenius
 
Nils Weber: Building a Successful Operating Model for Data Driven CRM
Nils Weber: Building a Successful Operating Model for Data Driven CRMNils Weber: Building a Successful Operating Model for Data Driven CRM
Nils Weber: Building a Successful Operating Model for Data Driven CRMHeroes of CRM Conference
 
Science of Drip Marketing
Science of Drip MarketingScience of Drip Marketing
Science of Drip MarketingNeeraj Mishra
 
Acquia_Adcetera Webinar_Marketing Automation.pdf
Acquia_Adcetera Webinar_Marketing Automation.pdfAcquia_Adcetera Webinar_Marketing Automation.pdf
Acquia_Adcetera Webinar_Marketing Automation.pdfAcquia
 
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave Chaffey
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyInnovating digital, 2019 and beyond - CIM West Yorkshire from Dave Chaffey
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
 
Building a Business Case for Localized Marketing Automation
Building a Business Case for Localized Marketing AutomationBuilding a Business Case for Localized Marketing Automation
Building a Business Case for Localized Marketing AutomationGleanster Research
 
Building a Business Case for Localized Marketing Automation
Building a Business Case for Localized Marketing AutomationBuilding a Business Case for Localized Marketing Automation
Building a Business Case for Localized Marketing AutomationIan Michiels
 
Panel Discussion: DemandGen Report Marketing Automation User Survey
Panel Discussion: DemandGen Report Marketing Automation User SurveyPanel Discussion: DemandGen Report Marketing Automation User Survey
Panel Discussion: DemandGen Report Marketing Automation User SurveyManticore Technology
 
Decoupling Global Digital Marketing Services
Decoupling Global Digital Marketing ServicesDecoupling Global Digital Marketing Services
Decoupling Global Digital Marketing ServicesEvgeny Tsarkov
 
Use Predictive Marketing to Get a Competitive Edge in 2018
Use Predictive Marketing to Get a Competitive Edge in 2018Use Predictive Marketing to Get a Competitive Edge in 2018
Use Predictive Marketing to Get a Competitive Edge in 2018Marketo
 
Programmatic planning: Brand vs. Performance
Programmatic planning: Brand vs. PerformanceProgrammatic planning: Brand vs. Performance
Programmatic planning: Brand vs. Performancedigitalinasia
 
An integrated Marketing Automation and Sales Enablement platform- Best of bot...
An integrated Marketing Automation and Sales Enablement platform- Best of bot...An integrated Marketing Automation and Sales Enablement platform- Best of bot...
An integrated Marketing Automation and Sales Enablement platform- Best of bot...Mindmatrix Partner Relationship Manager
 
Power your customer acquisition with marketing automation today
Power your customer acquisition with marketing automation todayPower your customer acquisition with marketing automation today
Power your customer acquisition with marketing automation todayedynamic
 
Designing a Lead Gen Strategy that Goes the Distance
Designing a Lead Gen Strategy that Goes the Distance Designing a Lead Gen Strategy that Goes the Distance
Designing a Lead Gen Strategy that Goes the Distance LEWIS Global Communications
 
Stampwood 8 Steps Whitepaper Layout
Stampwood 8 Steps Whitepaper LayoutStampwood 8 Steps Whitepaper Layout
Stampwood 8 Steps Whitepaper LayoutNatalie King
 

Similar to HP and MindFire Presentation at Dscoop9: Integrating Print in Marketing Campaigns with Marketing Automation Software (20)

Reimagining with Enterprise Social
Reimagining with Enterprise SocialReimagining with Enterprise Social
Reimagining with Enterprise Social
 
Prepare for Marketing Automation: 5 Tips to Maximize ROI
Prepare for Marketing Automation: 5 Tips to Maximize ROIPrepare for Marketing Automation: 5 Tips to Maximize ROI
Prepare for Marketing Automation: 5 Tips to Maximize ROI
 
OptifiNow overview
OptifiNow overviewOptifiNow overview
OptifiNow overview
 
Archaic to Advanced in Akron
Archaic to Advanced in AkronArchaic to Advanced in Akron
Archaic to Advanced in Akron
 
5 Great SaaS Tools That Will Help You Grow Your Fashion Brand
5 Great SaaS Tools That Will Help You Grow Your Fashion Brand5 Great SaaS Tools That Will Help You Grow Your Fashion Brand
5 Great SaaS Tools That Will Help You Grow Your Fashion Brand
 
5 Great SaaS Tools That Will Help You Grow Your Fashion Brand
5 Great SaaS Tools That Will Help You Grow Your Fashion Brand5 Great SaaS Tools That Will Help You Grow Your Fashion Brand
5 Great SaaS Tools That Will Help You Grow Your Fashion Brand
 
Nils Weber: Building a Successful Operating Model for Data Driven CRM
Nils Weber: Building a Successful Operating Model for Data Driven CRMNils Weber: Building a Successful Operating Model for Data Driven CRM
Nils Weber: Building a Successful Operating Model for Data Driven CRM
 
Science of Drip Marketing
Science of Drip MarketingScience of Drip Marketing
Science of Drip Marketing
 
Acquia_Adcetera Webinar_Marketing Automation.pdf
Acquia_Adcetera Webinar_Marketing Automation.pdfAcquia_Adcetera Webinar_Marketing Automation.pdf
Acquia_Adcetera Webinar_Marketing Automation.pdf
 
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave Chaffey
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyInnovating digital, 2019 and beyond - CIM West Yorkshire from Dave Chaffey
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave Chaffey
 
Building a Business Case for Localized Marketing Automation
Building a Business Case for Localized Marketing AutomationBuilding a Business Case for Localized Marketing Automation
Building a Business Case for Localized Marketing Automation
 
Building a Business Case for Localized Marketing Automation
Building a Business Case for Localized Marketing AutomationBuilding a Business Case for Localized Marketing Automation
Building a Business Case for Localized Marketing Automation
 
Panel Discussion: DemandGen Report Marketing Automation User Survey
Panel Discussion: DemandGen Report Marketing Automation User SurveyPanel Discussion: DemandGen Report Marketing Automation User Survey
Panel Discussion: DemandGen Report Marketing Automation User Survey
 
Decoupling Global Digital Marketing Services
Decoupling Global Digital Marketing ServicesDecoupling Global Digital Marketing Services
Decoupling Global Digital Marketing Services
 
Use Predictive Marketing to Get a Competitive Edge in 2018
Use Predictive Marketing to Get a Competitive Edge in 2018Use Predictive Marketing to Get a Competitive Edge in 2018
Use Predictive Marketing to Get a Competitive Edge in 2018
 
Programmatic planning: Brand vs. Performance
Programmatic planning: Brand vs. PerformanceProgrammatic planning: Brand vs. Performance
Programmatic planning: Brand vs. Performance
 
An integrated Marketing Automation and Sales Enablement platform- Best of bot...
An integrated Marketing Automation and Sales Enablement platform- Best of bot...An integrated Marketing Automation and Sales Enablement platform- Best of bot...
An integrated Marketing Automation and Sales Enablement platform- Best of bot...
 
Power your customer acquisition with marketing automation today
Power your customer acquisition with marketing automation todayPower your customer acquisition with marketing automation today
Power your customer acquisition with marketing automation today
 
Designing a Lead Gen Strategy that Goes the Distance
Designing a Lead Gen Strategy that Goes the Distance Designing a Lead Gen Strategy that Goes the Distance
Designing a Lead Gen Strategy that Goes the Distance
 
Stampwood 8 Steps Whitepaper Layout
Stampwood 8 Steps Whitepaper LayoutStampwood 8 Steps Whitepaper Layout
Stampwood 8 Steps Whitepaper Layout
 

More from mindfire.agency

MindFire Graph Expo 2015 Educational Session Presentation
MindFire Graph Expo 2015 Educational Session PresentationMindFire Graph Expo 2015 Educational Session Presentation
MindFire Graph Expo 2015 Educational Session Presentationmindfire.agency
 
Graph Expo 2015 Educational Session Presentation
Graph Expo 2015 Educational Session PresentationGraph Expo 2015 Educational Session Presentation
Graph Expo 2015 Educational Session Presentationmindfire.agency
 
How Mini-Cooper and First National Bank Launched Innovative Campaigns for The...
How Mini-Cooper and First National Bank Launched Innovative Campaigns for The...How Mini-Cooper and First National Bank Launched Innovative Campaigns for The...
How Mini-Cooper and First National Bank Launched Innovative Campaigns for The...mindfire.agency
 
Driving Alumni Engagement and Donations with Marketing Automation
Driving Alumni Engagement and Donations with Marketing AutomationDriving Alumni Engagement and Donations with Marketing Automation
Driving Alumni Engagement and Donations with Marketing Automationmindfire.agency
 
See How Your Peers Are Making Money Using The New Features In MindFire Studio
See How Your Peers Are Making Money Using The New Features In MindFire StudioSee How Your Peers Are Making Money Using The New Features In MindFire Studio
See How Your Peers Are Making Money Using The New Features In MindFire Studiomindfire.agency
 
Marketing Corner: How we use marketing automation at MindFire
Marketing Corner: How we use marketing automation at MindFireMarketing Corner: How we use marketing automation at MindFire
Marketing Corner: How we use marketing automation at MindFiremindfire.agency
 
How McArdle Uses Marketing Automation to Win New Business with Self-Promotion...
How McArdle Uses Marketing Automation to Win New Business with Self-Promotion...How McArdle Uses Marketing Automation to Win New Business with Self-Promotion...
How McArdle Uses Marketing Automation to Win New Business with Self-Promotion...mindfire.agency
 
Marketing Automation for Agencies: Agency Helps Casino Client win Big with Mu...
Marketing Automation for Agencies: Agency Helps Casino Client win Big with Mu...Marketing Automation for Agencies: Agency Helps Casino Client win Big with Mu...
Marketing Automation for Agencies: Agency Helps Casino Client win Big with Mu...mindfire.agency
 
MindFire Presentation at PODi AppForum 2014
MindFire Presentation at PODi AppForum 2014MindFire Presentation at PODi AppForum 2014
MindFire Presentation at PODi AppForum 2014mindfire.agency
 
Build and Run Marketing Campaigns That Drive Sales Results
Build and Run Marketing Campaigns That Drive Sales ResultsBuild and Run Marketing Campaigns That Drive Sales Results
Build and Run Marketing Campaigns That Drive Sales Resultsmindfire.agency
 
Pageflex and MindFire Studio- Two Great Technologies, One Great Solution
Pageflex and MindFire Studio- Two Great Technologies, One Great SolutionPageflex and MindFire Studio- Two Great Technologies, One Great Solution
Pageflex and MindFire Studio- Two Great Technologies, One Great Solutionmindfire.agency
 
See the New Features in MindFire Studio Marketing Automation Platform
See the New Features in MindFire Studio Marketing Automation PlatformSee the New Features in MindFire Studio Marketing Automation Platform
See the New Features in MindFire Studio Marketing Automation Platformmindfire.agency
 
Dscoop8 Presentation: How Marketing Automation is Changing the Printing Industry
Dscoop8 Presentation: How Marketing Automation is Changing the Printing IndustryDscoop8 Presentation: How Marketing Automation is Changing the Printing Industry
Dscoop8 Presentation: How Marketing Automation is Changing the Printing Industrymindfire.agency
 
MindFireInc and HP at Dscoop8: Grow Your Revenue and Boost Print Profits with...
MindFireInc and HP at Dscoop8: Grow Your Revenue and Boost Print Profits with...MindFireInc and HP at Dscoop8: Grow Your Revenue and Boost Print Profits with...
MindFireInc and HP at Dscoop8: Grow Your Revenue and Boost Print Profits with...mindfire.agency
 

More from mindfire.agency (14)

MindFire Graph Expo 2015 Educational Session Presentation
MindFire Graph Expo 2015 Educational Session PresentationMindFire Graph Expo 2015 Educational Session Presentation
MindFire Graph Expo 2015 Educational Session Presentation
 
Graph Expo 2015 Educational Session Presentation
Graph Expo 2015 Educational Session PresentationGraph Expo 2015 Educational Session Presentation
Graph Expo 2015 Educational Session Presentation
 
How Mini-Cooper and First National Bank Launched Innovative Campaigns for The...
How Mini-Cooper and First National Bank Launched Innovative Campaigns for The...How Mini-Cooper and First National Bank Launched Innovative Campaigns for The...
How Mini-Cooper and First National Bank Launched Innovative Campaigns for The...
 
Driving Alumni Engagement and Donations with Marketing Automation
Driving Alumni Engagement and Donations with Marketing AutomationDriving Alumni Engagement and Donations with Marketing Automation
Driving Alumni Engagement and Donations with Marketing Automation
 
See How Your Peers Are Making Money Using The New Features In MindFire Studio
See How Your Peers Are Making Money Using The New Features In MindFire StudioSee How Your Peers Are Making Money Using The New Features In MindFire Studio
See How Your Peers Are Making Money Using The New Features In MindFire Studio
 
Marketing Corner: How we use marketing automation at MindFire
Marketing Corner: How we use marketing automation at MindFireMarketing Corner: How we use marketing automation at MindFire
Marketing Corner: How we use marketing automation at MindFire
 
How McArdle Uses Marketing Automation to Win New Business with Self-Promotion...
How McArdle Uses Marketing Automation to Win New Business with Self-Promotion...How McArdle Uses Marketing Automation to Win New Business with Self-Promotion...
How McArdle Uses Marketing Automation to Win New Business with Self-Promotion...
 
Marketing Automation for Agencies: Agency Helps Casino Client win Big with Mu...
Marketing Automation for Agencies: Agency Helps Casino Client win Big with Mu...Marketing Automation for Agencies: Agency Helps Casino Client win Big with Mu...
Marketing Automation for Agencies: Agency Helps Casino Client win Big with Mu...
 
MindFire Presentation at PODi AppForum 2014
MindFire Presentation at PODi AppForum 2014MindFire Presentation at PODi AppForum 2014
MindFire Presentation at PODi AppForum 2014
 
Build and Run Marketing Campaigns That Drive Sales Results
Build and Run Marketing Campaigns That Drive Sales ResultsBuild and Run Marketing Campaigns That Drive Sales Results
Build and Run Marketing Campaigns That Drive Sales Results
 
Pageflex and MindFire Studio- Two Great Technologies, One Great Solution
Pageflex and MindFire Studio- Two Great Technologies, One Great SolutionPageflex and MindFire Studio- Two Great Technologies, One Great Solution
Pageflex and MindFire Studio- Two Great Technologies, One Great Solution
 
See the New Features in MindFire Studio Marketing Automation Platform
See the New Features in MindFire Studio Marketing Automation PlatformSee the New Features in MindFire Studio Marketing Automation Platform
See the New Features in MindFire Studio Marketing Automation Platform
 
Dscoop8 Presentation: How Marketing Automation is Changing the Printing Industry
Dscoop8 Presentation: How Marketing Automation is Changing the Printing IndustryDscoop8 Presentation: How Marketing Automation is Changing the Printing Industry
Dscoop8 Presentation: How Marketing Automation is Changing the Printing Industry
 
MindFireInc and HP at Dscoop8: Grow Your Revenue and Boost Print Profits with...
MindFireInc and HP at Dscoop8: Grow Your Revenue and Boost Print Profits with...MindFireInc and HP at Dscoop8: Grow Your Revenue and Boost Print Profits with...
MindFireInc and HP at Dscoop8: Grow Your Revenue and Boost Print Profits with...
 

Recently uploaded

HOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGHOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGNATHAN SPEAKS
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelBhaviniSharma12
 
NVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxNVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxKrutik Rakade
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAYLouis Malaybalay
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Businesstompeter3736
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi Tube
 
Presented by Sabri international .......
Presented by Sabri international .......Presented by Sabri international .......
Presented by Sabri international .......SABRI INTERNATIONAL
 
Green Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsGreen Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsWristbands Ireland
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Jake Truemper
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdfBloomerang
 
A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfmeftaul987
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference
 
We are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionWe are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionRight Direction Aero
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptendeworku
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfLouis Malaybalay
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabiaopstechsanjanasingh
 
Digital Marketing Training Program skills s
Digital Marketing Training Program skills sDigital Marketing Training Program skills s
Digital Marketing Training Program skills sgodxzyrox
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningNaval Singh
 
PHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPanhandleOilandGas
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..ranjithapriya2
 

Recently uploaded (20)

HOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGHOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETING
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business Model
 
NVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxNVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptx
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Business
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
 
Presented by Sabri international .......
Presented by Sabri international .......Presented by Sabri international .......
Presented by Sabri international .......
 
Green Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsGreen Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly Products
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf
 
A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdf
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
 
We are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionWe are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right Direction
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabia
 
Digital Marketing Training Program skills s
Digital Marketing Training Program skills sDigital Marketing Training Program skills s
Digital Marketing Training Program skills s
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda Learning
 
PHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 Final
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..
 

HP and MindFire Presentation at Dscoop9: Integrating Print in Marketing Campaigns with Marketing Automation Software

  • 1. Integrating Print into Your Customers’ Campaigns with Marketing Automation Presented by MindFire and HP 3/06/2014
  • 2. Your Presenters Lisa Arsenault President McArdle Joe Manos Executive Vice President MindFireInc Gershon Alon Manager, Workflow Solutions HP Indigo
  • 3. Today’s Roadmap §  Find customers that benefit from marketing automation, and sell them more profitable services. §  Increase your print revenue leveraging direct mail in conjunction with email, text, voice, social and web channels. §  View how the HP – MindFire solution, will enhance your productivity and simplify the MA + Print workflow in all areas §  Create NEW, predictable recurring revenue by offering “ongoing” lead generation and lead nurturing campaigns.
  • 5. Why should you care about Multi-channel Marketing Automation? In
  • 6. It’s top of mind with your customers •  80% of marketers plan on implementing Marketing Automation Solutions •  60% of these marketers are looking for a partner to help them
  • 7. Marketing automation – What? •  Efficiency: –  Streamline sales and marketing processes –  Automate repetitive tasks •  Effectiveness: –  Seamlessly integrate multiple channels –  Trigger real-time follow ups –  Gain actionable insights Generate quality leads and close more deals–faster with marketing automation
  • 8. Marketing automation – Why? Technology is finally doing to marketing what it did to financial markets two decades ago: driving it toward automation and real-time analysis The future of marketing is going to be “much less art and much more science.” -- David Meerman Scott Marketing strategist and author of The New Rules of Marketing & PR
  • 9. Marketing results SCREAM for help… When I reflect on the state of marketing automation, three stats paint a very ominous picture: •  70% of the buy cycle is complete before sales engages with buyers •  Only 50% of a typical sales team achieves quota •  Only 10%-15% of new leads are considered sales ready
  • 10. Marketers that use automation are more effective than their peers… 2013 Lenskold Group / Pedowitz Group Lead Generation Marketing Effectiveness Study Marketing Automation Bolsters Content Marketing Effectiveness mation  Bolsters  Content veness ective than ng content the 2013 eration , the report, generation esents ead ractice that essful than d lead e ultimate bie Qaqish, tz Group. much better job repurposing content, capturing data regarding the content, cific job titles, and intelligent targeting, according to Qaqish. These iness process for content marketing than do their peers.
  • 11. Study Conclusions •  4 in 5 Top-Tier Marketers have marketing automation integrated with sales or CRM systems (13%) •  With another 10% using MA not integrated (with sales or CRM) •  They are much more likely to use lead scoring –  Focused on finding and developing best prospects (to sales ready) –  To drive increased sales and revenue •  This group also measure key financial outcomes •  They also do a much better job of repurposing content for different parts of the buyers journey
  • 14. Mobile is eating the world
  • 16. ?!
  • 17. $1.2 billionForecasted Spend on Marketing Automation Technology in 2014 Source: David Raab, Principal at Raab Associates Inc. Publisher of the B2B Marketing Automation Vendor Selection Tool.
  • 18. Still very early… CRM forecast from Gartner Forecast: Enterprise Software Markets, Worldwide, 2012-2017, 2Q13 Update
  • 21. Your mission, should you chose to accept it ….
  • 22. Applications §  Contact forms on any website or landing page can trigger a personalized print piece §  Drip-and-nurture sequences utilizing email, print, and landing pages to move prospects through the buying process
  • 24. Orchestrate All Channels Outbound channels Inbound channels
  • 27. §  Sophisticated rules-based variable data §  Dynamic image and text manipulations §  Integration w/3rd-party content (e.g., maps, barcodes, charts) §  Easy interface, compatible w/QuarkXPress® & Adobe® InDesign® §  Access to full design program functionality
  • 28. Starting with a blank canvas ...
  • 30. Add the HP SmartStream element
  • 31. Use SmartStream Designer to create the print piece
  • 37. Upload, then select the print template
  • 38. Specify how you want to receive the print- ready PDFs
  • 39. Map the print template’s fields to your Studio fields
  • 42. Your Indigo When someone tickles this trigger, a print-ready PDF is created in the cloud, and placed in your hot-folder
  • 43. Case StudyPIP Printing and Marketing Services Using the Integrated HP - MindFire Workflow
  • 44. r. Sample A Sample 23 Main Street nytown, US 12345-6789 M 1 A LARGE FORMAT 30 day DRIP MARKETING PROCESS EMAIL1 microsite Week one FSI Email. Microsite Enter for a free print and redirect to seepip.com website. Brochure 25 days after entry EMAIL2 seepip.com TUbe mailer 10 days after entry 19 days after entry POPOUT MAILER 30 days after entry get on track with pip.. TRIFOLD Mailer 2 days after entry
  • 45. QUICK SNAPSHOT OF OUR CAMPAIGN IN MINDFIRE STUDIO.
  • 46. r. Sample A Sample 23 Main Street nytown, US 12345-6789 M 1 A EMAIL1 microsite Week one FSI Email. Microsite Enter for a free print and redirect to our free print microsite. Brochure 25 days after entry EMAIL2 seepip.com TUbe mailer 10 days after entry 19 days after entry POPOUT MAILER 30 days after entry get on track with pip.. TRIFOLD Mailer 2 days after entry DRIP PROCESS SALES REP USER INTERFACE
  • 47. EMAIL 1 First piece to go out in the drip process. Email is sent out immediately after the prospect/client is entered into the process. John,
  • 48. TRI-FOLD BROCHURE Delivered two days after entry was made.
  • 49. John, EMAIL 2 Email is sent out 10 days after entry was made.
  • 50. 3 DIMENSIONAL TUBE MAILER Delivered 19 days after entry is made.
  • 51. BROCHURE Delivered 25 days after entry is made.
  • 52. POP OUT MAILER Sent out 30 days after entry was made.
  • 53. MICROSITE INTRO PAGE All marketing pieces push people to this site. This is how the customer receives their free print.
  • 54. MICROSITE THANK YOU PAGE Variable information populates the thank you page with rep and customer information. Also a trigger sends a notification immediately to the rep to contact the customer.
  • 55. •  All marketing pieces in the campaign push clients/ prospects to a micro- site for a free 24x36 print •  Both 3 dimensional pieces show and talk to our clients/prospects about the capabilities that we have in print and packaging •  Having the reps enter one person at a time allows us to generate high end - complex pieces that are time sensitive for production •  Automating the variable print piece process saves us tremendous time in production •  Our reps no longer have to worry about sending out material in a timely fashion with an automated process Campaign Overview
  • 56. •  62% of those entered into the campaign returned calls, set up appointments or used our large format services •  One local bank institute that hasn’t used us in a couple years contacted us in regards to designing and printing all the lobby art in over 20 of their branches •  Our sales manager is now able to track all sales entries and follow up with our sales team •  Our sales staff can now check in real time end user’s activities within the campaign Campaign Results
  • 57. •  Printed pieces that can evolve based on how an end user goes through a campaign •  Personalized printed pieces that are produced with HP SmartStream Designer can be integrated into MindFire Studio •  Being able to integrate variable print along with all the other marketing pieces in a drip nurture process through MindFire Studio •  Tracking ROMI on all aspects of your campaign under one roof •  Diverse printed pieces based on user/sales rep entries Key Components To Print Automation via – MindFire Studio and HP SmartStream Designer
  • 58. ADVANCED MARKETING AUTOMATION CASE STUDY MODERN MARKETING
  • 60. Association Nuturing Program Objective A Professional Health Care Association wants to identify and educate potential members on the value of their service versus competitors They offer an internationally renowned credentialing program to certify participants in a number of programs
  • 61. Program Overview •  Program: Specialty Certification •  Theme: Get Ready… Get Set… Get Certified … •  Program Objective: Drive awareness towards certification to include benefits and resources available based on specialty need
  • 62. Rented Email Rented Mail Previous Data Email address and specialty Microsite w/Survey Thank you The answer to survey #2 determines where the prospect enters the drip track. 1B YesNo 1A YesNo 2a 2B YesNo 3a 3B YesNo 4a 4B YesNo 5a 5B 6 7 8 9 10 YesNo YesNo 11a 1211B 1 2 3 4 5 Non Responder Any email that does not fill out the survey. 30 days 30 days 30 days 30 days After 3 attemps, email stops and we bucket these for a future communication. We will need to know where they stopped. 10 5 days 5 days 5 days 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks 6 weeks All "B" emails are stay in campaign emails - they will be deployed every 3 weeks, for 3 times Eligibility TCO Sample Qs Study Plan Start Studying 25-50-75-100 50-75-100 75-100 Done? Applied? Scheduled Congrats!
  • 63. Program Elements •  Target Audience: Registered members that have recently completed 30 hours of CE in one of twelve specialties •  Campaign Architecture: –  Duration: 12 months –  Number of records: 25,000+ –  Touches: Alternating e-mail and direct mail outreach with targeted e-mail nurturing for both responders and non- responders
  • 64. Comprehensive Design & Launch •  Services Provided –  All copywriting and design –  Marketing program design and implementation –  Personalized Micro site development •  All triggered activity associated with visit –  E-mail and print development –  Monthly results tracking and reporting
  • 65. Get Certified Postcard •  Very tight messaging on why •  Great offer •  Clear call to action •  Ongoing touches to continue dialogue on the value and program
  • 66. Email •  Very targeted, personal messaging •  Lead nurturing, ongoing dialogue •  Information gathered with each touch •  Varying subject lines and body text
  • 67. Personalized Microsite Page •  Clear offers •  Tell us more… •  Gather marketing intelligence •  Links to more information
  • 68. Results Achieved •  Response rate: 22.54% •  Visit Rate: 5.83% •  Responding Members: –  2089 or 7.59% became certified –  Significant new customer acquisition and revenue growth –  They were thrilled with the results!
  • 69. Lessons Learned •  From a new program point of view •  What have you learned from the program experience? •  What has changed?
  • 75. Summary •  PSP’s need to extend these services to “all” customers •  Today’s marketing requires more targeted, ongoing lead nurturing and sales ready programs •  One and done programs are in the past •  Optimize you program workflow by leveraging the HP – MindFire integrated solution –  Increase top line revenue & productivity –  Decrease cost to produce
  • 76. W2P Storefront Print ProductionMultiple Channels Campaign Workflow and Reporting Dashboard CRM
  • 78. Fill out the hand outs and bring them now to enter to win! Meet with the MindFire team at Booth #501
  • 79. Dscoop9 Opportunities See us at Booth # 501 You could win $1,000 Visit: http://mydscoop.com Dscoop Offer for the HP-MindFire Integration •  3 months free if you sign-up at the show Dscoop Offer for Studio Training •  Buy one seat, get one seat FREE ($1,250 value) Ready for the Studio? •  Save over $1,000 at Dscoop9
  • 82. We Want Your Feedback! Scan the QR code to download the free mobile app and submit your feedback. Just select the session title in the Schedule section of the mobile app and click the Rate Session button.