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Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
Political Communications and Propaganda
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Political Communications and Propaganda

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  • 1. Political Communications"A good idea does not win simply because it is good. It must be presented properly if it is to win." -Joseph Goebbels
  • 2. Goals in Political Communication CommunicatePersuade Defend Consolidate
  • 3. Communicate WhoWhat Why You
  • 4. Political Propaganda“Propaganda is aimed at the broad masses. Itspeaks the language of the people because itwants to be understood by the people.” –Joseph Goebbels
  • 5. Political PropagandaMasses Message Medium
  • 6. Masses Sex Know your Socio- Economic Class audience.Population
  • 7. Message Program Stance on Eventsand Policies Issues
  • 8. Message PresenceCredibility Position People Action
  • 9. Message “Out of sight is out of mind.”
  • 10. MessagePolitical Organizations need to widen its base by appealing to the most number ofpeople , but at the same time it must remain consistent with its branding to sustaincredibility and its core base. Good Populist Consistency Political Positioning
  • 11. Medium“Medium is the message.” • Talking heads • Channels • Network
  • 12. Talking Heads
  • 13. Talking HeadsThe best person to deliver the message
  • 14. Channels SocialNewspaper Radio Media
  • 15. Network
  • 16. Network Officers of Allied Organizations Tap on Rumor and College-based Newspapers Fraternities Gossip Mongers Influential People Organization Members
  • 17. Always Court Attention.
  • 18. Some Propaganda Techniques
  • 19. Bandwagon
  • 20. BandwagonEverybody wants to belong in a group. People naturally gravitate toward a group of people.Bandwagon technique cashes in on this need.
  • 21. Nobody wants to be FOREVER ALONE.
  • 22. Beautiful People
  • 23. Beautiful PeoplePeople readily identify with people with beautiful qualities. No one wants to be associated with undesirable qualities.
  • 24. Transfer Transfer aims to project positive qualities of a person/object to another by association.
  • 25. Transfer
  • 26. Political Propaganda“ A good propaganda need not lie.” –Joseph Goebbels
  • 27. Prepared by Lawrence Villamar Bachelor of Laws (Continuing)Bachelor in Public Administration and Governance

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