Political Communications and Propaganda

3,619 views
3,137 views

Published on

A presentation on political communication and propaganda for student council and political organization.

Published in: News & Politics, Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,619
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
124
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Political Communications and Propaganda

  1. 1. Political Communications"A good idea does not win simply because it is good. It must be presented properly if it is to win." -Joseph Goebbels
  2. 2. Goals in Political Communication CommunicatePersuade Defend Consolidate
  3. 3. Communicate WhoWhat Why You
  4. 4. Political Propaganda“Propaganda is aimed at the broad masses. Itspeaks the language of the people because itwants to be understood by the people.” –Joseph Goebbels
  5. 5. Political PropagandaMasses Message Medium
  6. 6. Masses Sex Know your Socio- Economic Class audience.Population
  7. 7. Message Program Stance on Eventsand Policies Issues
  8. 8. Message PresenceCredibility Position People Action
  9. 9. Message “Out of sight is out of mind.”
  10. 10. MessagePolitical Organizations need to widen its base by appealing to the most number ofpeople , but at the same time it must remain consistent with its branding to sustaincredibility and its core base. Good Populist Consistency Political Positioning
  11. 11. Medium“Medium is the message.” • Talking heads • Channels • Network
  12. 12. Talking Heads
  13. 13. Talking HeadsThe best person to deliver the message
  14. 14. Channels SocialNewspaper Radio Media
  15. 15. Network
  16. 16. Network Officers of Allied Organizations Tap on Rumor and College-based Newspapers Fraternities Gossip Mongers Influential People Organization Members
  17. 17. Always Court Attention.
  18. 18. Some Propaganda Techniques
  19. 19. Bandwagon
  20. 20. BandwagonEverybody wants to belong in a group. Nobodywants to be alone. People naturally gravitate toward a group of people. Bandwagon technique cashes in on this need.
  21. 21. Beautiful People
  22. 22. Beautiful PeoplePeople readily identify with people with beautiful qualities. No one wants to be associated with undesirable qualities.
  23. 23. Transfer Transfer aims to project positive qualities of a person/object to another by association.
  24. 24. Transfer
  25. 25. Political Propaganda“ A good propaganda need not lie.” –Joseph Goebbels
  26. 26. Prepared by Lawrence Villamar Bachelor of Laws (Continuing)Bachelor in Public Administration and Governance

×