Business Writing in Digital Ages
Who we are and what we do?   minute-by-minute coverage with an    international context.   full global picture   news, ...
Challenges   CONTENT    ◦ Exclusivity – Information can be obtained      somewhere else    ◦ Competition with news agenci...
Challenges   STYLE    ◦ Social Media – “Coffee Table Talk”      developed by NPR    ◦ The Magic “F” – People view your pa...
STYLE   Social Media Friendly    ◦ Plain English      No local color/No “Philippine English”    ◦ Casual tone/Lay-man   ...
STYLE   The Magic “F”    ◦ Online readers consume content in an “F”      pattern
STYLE   The Magic “F”    ◦ More a Web page design sensibility    ◦ Inverted Pyramid still applies, but loosely
STYLE   SEO and Online Journalism    ◦ Incorporate key SEO principle      More specific language    ◦ Modify syntax to a...
STYLE    SEO and Online Journalism                                           Digital Content              Search Engines ...
STYLE   SEO and Online Journalism    ◦ All about “findability” of your content or      REACH    ◦ Monitoring services pro...
Challenges   AUDIENCE    ◦ Limited attention span – time spent is not      counted in hours, but MINUTES    ◦ Access to m...
Challenges   Cycle    ◦ Faster news cycle    ◦ Shorter production period (Submission to      publication last for 30 minu...
Challenges   CREDIBILITY    ◦ Editorial Board      TheStreet.com’s Jim Cramer (former hedge fund       manager/ best-sel...
Business Writing in Digital Ages          Prepared by:       Lawrence Villamar
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Business writing in digital ages

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Business writing in digital ages

  1. 1. Business Writing in Digital Ages
  2. 2. Who we are and what we do? minute-by-minute coverage with an international context. full global picture news, analysis and editorial commentary on business and related stories. Launched in 2005/16 editions, 10 languages Third (3rd) top most visited online business news Web site (Alexa)
  3. 3. Challenges CONTENT ◦ Exclusivity – Information can be obtained somewhere else ◦ Competition with news agencies – Information can be obtained somewhere else first ◦ Insightful journalism –Making Sense of the information: Reviews and Analysis ◦ “Pointer” articles – Points to content in other news Web site.
  4. 4. Challenges STYLE ◦ Social Media – “Coffee Table Talk” developed by NPR ◦ The Magic “F” – People view your pages in an ‘F” shaped pattern ◦ SEO – Relates to Google News, Google Finance, and other news aggregators
  5. 5. STYLE Social Media Friendly ◦ Plain English  No local color/No “Philippine English” ◦ Casual tone/Lay-man ◦ Emphasis on “Is this information worth sharing?”  “Aussie ATM Operators Hike Access Fee to $2.50”  “Goldman Sachs Cuts Jobs: Report”
  6. 6. STYLE The Magic “F” ◦ Online readers consume content in an “F” pattern
  7. 7. STYLE The Magic “F” ◦ More a Web page design sensibility ◦ Inverted Pyramid still applies, but loosely
  8. 8. STYLE SEO and Online Journalism ◦ Incorporate key SEO principle  More specific language ◦ Modify syntax to accommodate “search keywords”  WSJ : Trayvon Martin Shooting Death Sparks Outrage on Social Media  Chicago Tribune: Trayvon Martin shooting: George Zimmerman dreamed of being a cop  NY Daily News: Trayvon Martin shooting: Parents call for George Zimmerman’s arrest 
  9. 9. STYLE  SEO and Online Journalism Digital Content Search Engines Washington Post “Trayvon Martin Shooting” TheStreet.com ForbesOnlineReaders
  10. 10. STYLE SEO and Online Journalism ◦ All about “findability” of your content or REACH ◦ Monitoring services providers and aggregators ◦ Issues on copyrights and royalties ◦ Locally, Interaksyon.com and Rappler.com are not indexed by Google News
  11. 11. Challenges AUDIENCE ◦ Limited attention span – time spent is not counted in hours, but MINUTES ◦ Access to multitude of sources – audience could easily switch to more established brands like WSJ and The New York Times ◦ Core/Loyal Readers/ New (Unique) Readers
  12. 12. Challenges Cycle ◦ Faster news cycle ◦ Shorter production period (Submission to publication last for 30 minutes) ◦ Revolves around the stock market (ASX)
  13. 13. Challenges CREDIBILITY ◦ Editorial Board  TheStreet.com’s Jim Cramer (former hedge fund manager/ best-selling author)  Arianna Huffington of HuffPost ◦ Journalist By-Line  Facebook + Media  Google+ Account
  14. 14. Business Writing in Digital Ages Prepared by: Lawrence Villamar

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