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  • 1. Business Writing in Digital Ages
  • 2. Who we are and what we do? minute-by-minute coverage with an international context. full global picture news, analysis and editorial commentary on business and related stories. Launched in 2005/16 editions, 10 languages Third (3rd) top most visited online business news Web site (Alexa)
  • 3. Challenges CONTENT ◦ Exclusivity – Information can be obtained somewhere else ◦ Competition with news agencies – Information can be obtained somewhere else first ◦ Insightful journalism –Making Sense of the information: Reviews and Analysis ◦ “Pointer” articles – Points to content in other news Web site.
  • 4. Challenges STYLE ◦ Social Media – “Coffee Table Talk” developed by NPR ◦ The Magic “F” – People view your pages in an ‘F” shaped pattern ◦ SEO – Relates to Google News, Google Finance, and other news aggregators
  • 5. STYLE Social Media Friendly ◦ Plain English  No local color/No “Philippine English” ◦ Casual tone/Lay-man ◦ Emphasis on “Is this information worth sharing?”  “Aussie ATM Operators Hike Access Fee to $2.50”  “Goldman Sachs Cuts Jobs: Report”
  • 6. STYLE The Magic “F” ◦ Online readers consume content in an “F” pattern
  • 7. STYLE The Magic “F” ◦ More a Web page design sensibility ◦ Inverted Pyramid still applies, but loosely
  • 8. STYLE SEO and Online Journalism ◦ Incorporate key SEO principle  More specific language ◦ Modify syntax to accommodate “search keywords”  WSJ : Trayvon Martin Shooting Death Sparks Outrage on Social Media  Chicago Tribune: Trayvon Martin shooting: George Zimmerman dreamed of being a cop  NY Daily News: Trayvon Martin shooting: Parents call for George Zimmerman’s arrest 
  • 9. STYLE  SEO and Online Journalism Digital Content Search Engines Washington Post “Trayvon Martin Shooting” TheStreet.com ForbesOnlineReaders
  • 10. STYLE SEO and Online Journalism ◦ All about “findability” of your content or REACH ◦ Monitoring services providers and aggregators ◦ Issues on copyrights and royalties ◦ Locally, Interaksyon.com and Rappler.com are not indexed by Google News
  • 11. Challenges AUDIENCE ◦ Limited attention span – time spent is not counted in hours, but MINUTES ◦ Access to multitude of sources – audience could easily switch to more established brands like WSJ and The New York Times ◦ Core/Loyal Readers/ New (Unique) Readers
  • 12. Challenges Cycle ◦ Faster news cycle ◦ Shorter production period (Submission to publication last for 30 minutes) ◦ Revolves around the stock market (ASX)
  • 13. Challenges CREDIBILITY ◦ Editorial Board  TheStreet.com’s Jim Cramer (former hedge fund manager/ best-selling author)  Arianna Huffington of HuffPost ◦ Journalist By-Line  Facebook + Media  Google+ Account
  • 14. Business Writing in Digital Ages Prepared by: Lawrence Villamar