ADDA TV

Presented By

Presented By

Preamble Television Industry DTH Services Social Networking Sites BigAdda & BigTV

Television Industry

DTH Services

Social Networking Sites

BigAdda & BigTV

Executive Summary Who we are ? Why are we here ? What type of company are we? Our Markets ? Our Approach ?

Who we are ?

Why are we here ?

What type of company are we?

Our Markets ?

Our Approach ?

Our Expectations INR 17 million

INR 17 million

Our Product Product Idea Technical Details

Product Idea

Technical Details

Financial Projections Expenditures Income Sources Ad Revenues Subscription Anticipated Cash Flow

Expenditures

Income Sources

Ad Revenues

Subscription

Anticipated Cash Flow

Expenditures Component Expenditure Rack Servers (4 in number) 1.6 mn Cost of Software + Copyrights 4 mn Chip mfg. & installation 100 mn Total Expenditure 105.6 mn

Ad Revenues Year Prime Time Non-Prime Time I & II 65.7 mn 72.27 mn III & IV 105.12 mn 120.45 mn V 118.26 mn 144.54 mn

Subscription Revenues Year Subscription per month Revenue I Rs.5 (free for first 3 months) 45 mn II Rs. 5 72 mn III Rs. 8 144 mn IV Rs. 10 225 mn V Rs. 12 351 mn

Anticipated Cash Flow Years Annual Cash Flow I 182.97 mn II 209.97 mn III 369.57 mn IV 450.57 mn V 613.8 mn Total 1.82 bn

NPV & PI Net Present Value = 1.2 bn Profitability Index = 12.36 %

Net Present Value = 1.2 bn

Profitability Index = 12.36 %

SBU Analysis & Industry Analysis

DTH Subscribers - Projections

Marketing Plan Existing Market How is our Product different ? How do we reach consumer ?

Existing Market

How is our Product different ?

How do we reach consumer ?

Expected Reach

Operations Office Space Legalities Personnel Suppliers

Office Space

Legalities

Personnel

Suppliers

Management & Organization Board of Directors Executive Leadership Team Management Advisory Panel Consultants

Board of Directors

Executive Leadership Team

Management Advisory Panel

Consultants