Mobile Internet in India - Opportunities & Challenges

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This ppt discusses in brief about various opportunities and challenges for Mobile internet in India. It makes use of various reports published and the future projections from various research firms. The information, charts, graphs, tables were pulled from various sources across the web and the presentation was strictly used for academic purposes.

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  • The Indian telecom industry has witnessed significant growth with a subscriber base of 471 Mn as on September 2009 (Source: TRAI report). However, the number of subscribers capable of accessing Internet is just 27% of this penetration i.e. 127 Million.Of these 127 Million, we estimate that around 12 Million users have used Internet over their mobile phones ever in this year, there are onlyabout 2 million users accessing Internet through their mobile phones and other mobile devices on an active basis.
  • DevicesPredominantly Smaller screen Relatively Larger Screen such as Desktop ComputerPortability Portability Highly Portable ,computers It has its natural limitsNavigation flexibilityLimited navigation flexibility with up and down function ,Enhanced navigation because of the attached navigation tools like mouse, joystick, keyboard etc.SpeedCurrently, speed of Internet access is very slow. It is expected to increase with the onset of 3G, Speed is better and can be accessed either by dial up or broadbandCompatibility IssuesThere may be browser compatibility attributed to usage of different operating systems like Windows, Symbian, etc. Computer Relatively lesser compatibility issuesInteractivityHighly interactive with more personal experience Computers Fairly high interactivity though lesser than the mobile counterpart
  • -The wireless industry has seen the significant growth since its inception resulting in the wireless subscriber base surged at 392 million as on March 2009 (Source:TRAI).-Indian market, although the present usage is restricted to 4% of total Active Internet user base. Compared to last year, there has beensignificant increase in number of users (104 %) who have adopted this device for Internet usage.-The Wi-Fi hot spots as a point of access have been utilized by the 0.2% of Active Internet users. All in all approximately 4% of the 36Million Active Internet Users are accessing their mobile phones for Internet access at least once a month.-ARPU levels 6.82%-
  • -Worldwide Interoperability for Microwave Access (WiMAX) is the next-generation of wireless technology designed to enable pervasive, high-speed mobile Internet access. It provides broadband wireless access (BWA) up to 30 miles (50 km) for fixed stations, and 3 - 10 miles (5 - 15 km)for mobile stations. “Non Line of Sight Transmission”. Reliance, TATA, Ticona players-3G works over wireless air interfaces such as GSM, TDMA and CDMA technologies and are designed to carry voice as well as higher data usage.-A smart Phone is a mobile phone offering PC like capability which runs on operating system software. Blackberry developed by Research in Motion (RIM), iphone-Wearable devices- “The sixth sense” by Pranavmistry-open source software's- Symbian- Nokia Sony ericson , Android- Google, OS X iphone, LiMo etc
  • -3G works over wireless air interfaces such as GSM, TDMA and CDMA technologies and are designed to carry voice as well as higher data usageEV-DO - Evolution Data Optimized-
  • Mobile Internet in India - Opportunities & Challenges

    1. 1.
    2. 2. Mobile Internet in India<br />Opportunities & Challenges<br />
    3. 3. Presented By<br />Asha Lillian Joseph<br />Jainender Singh <br />Jimson K S <br />Sidharth Babu <br />Ramesh Kumar V <br />MBA – Media & Entertainment<br />Manipal University & Whistlingwoods International Ltd.<br />Mumbai<br />
    4. 4. Current scenario ( mobile)<br />Mobile Internet<br />Technology<br />What Mobile internet can do…<br />Opportunities <br />Challenges<br />We bring you… <br />
    5. 5. Currentscenario<br />
    6. 6.
    7. 7. Vs<br />
    8. 8. Mobile internet<br />
    9. 9. Source: I cube, 2008, IMRB Syndication<br />
    10. 10. Source: IAMAI<br />
    11. 11. Technology <br />
    12. 12. GPRS SUBSCRIBERS AS % OF TOTAL SUBSCRIBER BASE<br />COAI-PWC BENCHMARKING STUDY-2008<br />
    13. 13. What can mobile sites do for you?<br />Pretty much everything a regular website can do…<br />Sell and transact<br />Airline tickets<br />Movie tickets<br />Pay bills<br />Mobile Banking<br />Buy and sell stocks..<br />
    14. 14. What can mobile sites do for you?<br />Pretty much everything a regular website can do…<br />Sell and transact<br />Generate business leads<br />Provide information<br />Download catalogues <br />Read PDFs<br />Compare prices<br />Capture leads<br />
    15. 15. What can mobile sites do for you?<br />Pretty much everything a regular website can do…<br />Sell and transact<br />Generate business leads<br />Keep Informed and Updated<br />News and updates<br />Schedules<br />Alerts<br />Live Scores<br />
    16. 16. What can mobile sites do for you?<br />Pretty much everything a regular website can do…<br />Sell and transact<br />Generate business leads<br />Keep Informed and Updated<br />Entertainment<br />Mobile TV , VOD<br />Mobile Games<br />Social Networking<br />
    17. 17. Opportunities<br />
    18. 18. Mobile Internet <br /><ul><li>Projected Smartphone growth rate in India for next 5 yrs is 39%, Nokia 2730 priced at 4500
    19. 19. 3G technology </li></ul>Personalization<br />Positioning<br />Timeliness<br /><ul><li>Mobile Ads- is at $25 million and growing
    20. 20. 30% in WAP services
    21. 21. 10% in SMS</li></li></ul><li>3G Services<br />Faster data connectivity / high-speed wireless Internet access<br /> Exchange of heavy pictures and videos<br /> Uninterrupted video streaming on mobile phones<br />Live TV<br /> Increased call volumes and support for multimedia data application<br />
    22. 22. Revenue Models<br />Subscription Fee.<br />Traffic fee<br />Percent of content subscription<br />
    23. 23. Challengesin India<br />Pricing- 3G services are expected to cost 20-30% more than prevailing GPRS or EDGE services<br />Collaborating effectively with the ecosystem of content developers content creators and It vendors to deliver an immersive experience to consumers<br />Network needs to be ready for distributing content efficiently – spectrum crunch <br />Foreign Players<br />
    24. 24.
    25. 25. DISCLAIMER<br />The presentation was used strictly for academic discussion and not for any other commercial purposes.<br />The information, charts, tables and images used are all from various sources available in the internet and the authors are very much thankful to those sources. <br />

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