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GenY, GeNext & The New Media

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GeNext, GenY and the New Media talks about the present generation, their digital habits and an outlook into the future.. This presentation is intended to provide insights into the Present Generation …

GeNext, GenY and the New Media talks about the present generation, their digital habits and an outlook into the future.. This presentation is intended to provide insights into the Present Generation Youngsters who will form the future work force.

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  • 1. And
  • 2. DISCLAIMER All the Images and Creatives used in this presentation has been downloaded from different websites. The Author would like to thank all the sources from which these images have been taken. This presentation has been strictly used for training purposes.
  • 3. What’s in Store ? • Gen Y & GeNext – Know them Better • Gen Y :: Unleashed • Be the “Cool” Parent • Why should we care about them ? • The GeNext…
  • 4. • Born between 1981 and 1995 • Aged between 16 and 29 • Youngest Generation at present • Grown with the growth of Digital Era • Approximately 84 million people in the world
  • 5. • Born from1995 till ~2010 • Teenagers and Kids • Still undergoing Education • Grown with DotCom Boom & Recession • Children of Gen Y
  • 6. Fluent in Technology
  • 7. Have Had all kinds of Sci-Fi Soups.. From Stop-Motion till Stereoscopic 3D
  • 8. Would have seen most Colors of Life before their 20’s
  • 9. Rapid Access to All Information
  • 10. Prefer Multimedia over Text
  • 11. Networked Interaction from Multiple People
  • 12. Just-In-Time Learning
  • 13. Seek Immediate Rewards & Instant Recognition
  • 14. Relevant, Useful & Fun Learning
  • 15. Gen X – A Comparison • Controlled information access, limited sources • Doing one thing at a time • Text • Sequential information processing • Independent work • Deferred rewards • Serious learners
  • 16. How Gen Y Uses Technology ?
  • 17. Modes of Communication
  • 18. Organizing Day-to-day activities
  • 19. Social Life
  • 20. A Vent to Express themselves
  • 21. Shopping
  • 22. Informal Learning Pattern - Gen Y Students • Learning ecology has changed • Mobility makes this possible • Social networking – News reaches them. • Collaboration etc.
  • 23. Informal Learning Pattern
  • 24. Expectations of A Gen Y Student • Mobility (wireless, power) • Self help – Online answers – FAQs – Google • 24/7 services (tutorials, library, payments, tech support) • Communicate online • Use technology for learning (LMS,PPT, Video Tutorials etc.)
  • 25. What do Gen Y like? • Creativity – give them opportunities • Multimedia formats • Varied class activities (Team Activities) • Engagement with materials • Engagement with the world • Self help • Immediacy • Collaboration
  • 26. Gen Y as a Consumer • Expect access (24/7) • Expect things to work like they are supposed to.. • Very Low Patience • They want what they have paid for.. • Everything should come with a toll-free number or web address • Simple, Authentic, Quick, Sustainable & Scalable solutions • In Short … Very Demanding…
  • 27. Gen Y as an Employer • Have great access to market conditions • They think technology should be free. • They do not live in an 8–5 world. • Think Global / Act Local • Expect delegation & at the same time Mentoring • Package.. Designation.. Work Nature.. Then comes Brand
  • 28. How do Digital Natives consume Information Through technology Collaboratively Online In their time In their place At their pace While doing things that matter to them
  • 29. Attitudes (a quick comparison) TV Generation Digital Immigrants Digital Natives “Boomers” “Gen X” “Gen Y” Web What is it? Web is a tool Web is oxygen Extended Community Personal Virtual Personal Perspective Local Multi-national Global Multiple Career One career Multiple careers reinventions Authority Hierarchy Unimpressed Self as expert Source: Educause
  • 30. Some more thoughts… • Technology is technology only for people who were born before it was invented. • Netgenophobia* • Digital Xenophobia • Impact – In the workplace – In the Classroom – Elsewhere / Everywhere in connected world *cyberbullying, everything is open, everything is so fast, online pedophiles
  • 31. By age 21….. • It is estimated that the average 20 something adult would have spent : – 50,000 hours playing video games – 200,000 emails – 20,000 hours watching TV – 10,000 hours on their cell phone – Under 5,000 hours reading
  • 32. Be The Cool Parent • eLearning has the power to transform teaching & learning • Provide them with the required tools • Tell them how to find, make sense of & use relevant information • Remember, Multi-media over text.. • Connect with them.. Network with them.. Join their network… • And, do have an eye on their profile.
  • 33. Learn to Respect… • Social Life • Funky Friends • Short lived relationships • Puppy Love • Intelligence • Creativity • Thought flow • Blah.. Blah.. Blah..
  • 34. Why Should we care ?
  • 35. The Present & The Future…
  • 36. They WILL be in your team…
  • 37. They ARE your team…
  • 38. Not Very Far in Future….
  • 39. These may not be required at all..
  • 40. Opportunities • Learn Together • Network Together • Grow Together
  • 41. Is far better… More Intelligent… Chilled.. Not very much imaginable as of now..
  • 42. www.rameshkumarv.in