Challenges in Film Marketing

3,776 views
3,374 views

Published on

Challenges faced in Film Marketing

Published in: Business
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,776
On SlideShare
0
From Embeds
0
Number of Embeds
30
Actions
Shares
0
Downloads
0
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

Challenges in Film Marketing

  1. 1.
  2. 2. Challenges in Movie Marketing<br />Presented By<br />Asha Lillian Joseph <br />KarthikSreedharan<br />NijithRaju John<br />Ramesh Kumar V<br />MBA (Media & Entertainment),<br />Manipal University & Whistling Woods Intl. Ltd.,<br />
  3. 3. Scope of the Presentation<br />Consumer Behavior <br />Budgetary Constraints<br />Complexity of Media Business<br />Effective Media Planning <br />Film Certification <br />Competitive Releases <br />Effective Creative’s <br />Brand Associations <br />Public Relations <br />
  4. 4. “Audience taste is changing. The new generation is introducing new original content and the audience has taken to it very well …”<br />Ronnie Screwvala<br />CEO, UTV Group<br />In an interview to Forbes India<br />July, 2009.<br />
  5. 5.
  6. 6. Catching the eyeballs is the real challenge <br />now-a-days…. <br />
  7. 7. Positioning of the film…<br />Examples : Kurbaan, New York, <br />My Name is Khan<br />
  8. 8. Budgetary Constraints <br />
  9. 9. Marketing Budget<br />Bollywood Movies : 15 % to 30 % of the total<br />Hollywood Movies : 50 % to 100 % of the total<br />“Approximately 70% of a movie’s revenue such as theatrical, home video and satellite are impacted by its marketing buzz…” <br /> - PritiShahani, <br />VP - Marketing, Studio 18<br />Source : Businessofcinema.com<br />
  10. 10. Complexity of Media Business<br />
  11. 11. Complexity of Media Business<br />Mentality of Exhibitors<br />Mentality of Distributors<br />Consideration of different regions<br />Sample:<br />Hindi Population -&gt; 36.6 Cr + 12.1 Cr<br />
  12. 12. Effective Media Planning<br />
  13. 13. Effective Media Planning<br />Choosing the right media vehicle<br />Effective reach without spill-out<br />Working within budgets<br />Choosing the right agency<br />Regional Considerations<br />
  14. 14. Film Certification & Its Impact on Marketing<br />
  15. 15. Film Certification & Its Impact on Marketing<br />Effect of Film Certification<br />Choosing TG based on Film Certification<br />Examples :<br />13B <br />Kaminey<br />Ghajini<br />Hey Ram<br />
  16. 16. Competitive Releases<br />
  17. 17. Competitive Releases<br />Deciding the release date<br />Movies releasing on the same date<br />Examples :<br />Rab Ne Bana De Jodi & Ghajini<br />Saawariya & Om Shanti Om<br />London Dreams & Aladin<br />
  18. 18. Effective Creative&apos;s<br />
  19. 19. Effective Creative&apos;s<br />Identifying the Theme of the film<br />Choosing appropriate elements for the creative’s<br />Making effective creative’s<br />
  20. 20. Brand Associations & Partnership<br />
  21. 21. Brand Associations & Partnership<br />Source : Screen India <br />
  22. 22. Brand Associations & Partnership<br />Product Placements<br />Implicit Mode<br />Imperative Mode<br />Co-Present Mode<br />Promotions by Brands<br />Cross Promotions<br />
  23. 23. Brand Associations & Partnership<br />Example : Dhoom 2<br />Suzuki Zeus<br />Coke<br />Sony<br />Disney Channel<br />Mc Donald’s<br />Pennzoil<br />Pepe<br />Sugar Free<br /><ul><li>Example : LageRahoMunnabhai
  24. 24. Worldspace Radio
  25. 25. GoAir
  26. 26. MSN
  27. 27. Good Day
  28. 28. Kurkure
  29. 29. Bright Outdoor
  30. 30. Reliance Communications</li></li></ul><li>Public Relations<br />
  31. 31. Public Relations<br />Events & PR – complexities involved<br />New Age Marketing – Using anything & everything to market the film, with right connections<br />Permissions & Clearances<br />
  32. 32. Thank You !<br />
  33. 33.
  34. 34. Disclaimer<br />This presentation was used for Academic Purposes Only !<br />Thanks to all the Web sources for their images<br />

×