Business Case of  S3D Movies in India Research By Ramesh Kumar V MBA (Media & Entertainment) Manipal University &  Whistli...
Contents <ul><li>Scope of the Presentation </li></ul><ul><li>Research Objectives </li></ul><ul><li>Research Methodology </...
SCOPE <ul><li>Revival of S3D technology </li></ul><ul><li>Ticket sales & Revenues for S3D movies </li></ul><ul><li>Compara...
<ul><li>Compare 2D and S3D movies in terms of ticket sales & revenues generated across theaters in India  </li></ul><ul><l...
Process Flow for S3D exhibition data analysis RESEARCH METHODOLOGY
DATA CONSIDERATIONS <ul><li>S3D Exhibition </li></ul><ul><li>3 movies, 4 cities, 2 theaters per city(2D & S3D enabled) </l...
DATA CONSIDERATIONS
<ul><li>S3D Exhibition </li></ul><ul><li>Comparative Study* -  No. of Shows Vs. Ticket Sales </li></ul><ul><li>Comparative...
KEY FINDINGS 2D Shows -  651  ;  S3D Shows -  526 S3D - Ticket Prices range from  Rs.250 to 500
KEY FINDINGS 2D Shows -  651  ;  S3D Shows -  526 S3D - Ticket Prices range from  Rs.250 to 500
KEY FINDINGS 2D Shows -  651  ;  S3D Shows -  526 S3D - Ticket Prices range from  Rs.250 to 500
KEY FINDINGS 2D Shows -  651  ;  S3D Shows -  526 S3D - Ticket Prices range from  Rs.250 to 500
KEY FINDINGS 2D Shows -  651  ;  S3D Shows -  526 S3D - Ticket Prices range from  Rs.250 to 500
KEY FINDINGS 2D Shows -  651  ;  S3D Shows -  526 S3D - Ticket Prices range from  Rs.250 to 500
AUDIENCE RESEARCH <ul><li>Audience Composition </li></ul><ul><li>Multiplex audience - 83 % </li></ul><ul><li>Already had S...
KEY FINDINGS
KEY FINDINGS
<ul><li>Superior movie viewing experience </li></ul><ul><li>Piracy can be reduced to a large extent </li></ul><ul><li>More...
<ul><li>More S3D enabled screens in major cities - Tie ups with Industry leaders like Scrabble, UFO etc. </li></ul><ul><li...
THANK YOU
<ul><li>The data, information etc were all collected from various information sources online and offline. All these have b...
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Business Case of S3D movies in India

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The ppt provides data analysis and results of the second part of my MBA research project. It deals with Stereoscopic 3D films and its business in India. Data was completely from primary industry sources and the analysis was done for the research purposes.

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Transcript of "Business Case of S3D movies in India"

  1. 1. Business Case of S3D Movies in India Research By Ramesh Kumar V MBA (Media & Entertainment) Manipal University & WhistlingWoods International Ltd., Mumbai www.rameshkumarv.in
  2. 2. Contents <ul><li>Scope of the Presentation </li></ul><ul><li>Research Objectives </li></ul><ul><li>Research Methodology </li></ul><ul><li>Data Consideration & Analysis </li></ul><ul><li>Audience Research </li></ul><ul><li>Key Findings </li></ul><ul><li>Advantages of S3D movies, based on research </li></ul><ul><li>Recommendations </li></ul>
  3. 3. SCOPE <ul><li>Revival of S3D technology </li></ul><ul><li>Ticket sales & Revenues for S3D movies </li></ul><ul><li>Comparative Study & Key Findings </li></ul><ul><li>Audience Research - Survey data </li></ul><ul><li>Advantages of S3D technology </li></ul><ul><li>Recommendations to the Industry </li></ul>
  4. 4. <ul><li>Compare 2D and S3D movies in terms of ticket sales & revenues generated across theaters in India </li></ul><ul><li>Understand preference of audience towards S3D movies </li></ul><ul><li>Develop few business models for S3D movie distribution and exhibition in Indian context </li></ul>RESEARCH OBJECTIVES
  5. 5. Process Flow for S3D exhibition data analysis RESEARCH METHODOLOGY
  6. 6. DATA CONSIDERATIONS <ul><li>S3D Exhibition </li></ul><ul><li>3 movies, 4 cities, 2 theaters per city(2D & S3D enabled) </li></ul><ul><li>Ticket sales & revenues </li></ul><ul><li>Audience Research </li></ul><ul><li>Sample data from Friends, relatives and colleagues at different localities </li></ul><ul><li>Their opinion and preference towards S3D movies </li></ul>
  7. 7. DATA CONSIDERATIONS
  8. 8. <ul><li>S3D Exhibition </li></ul><ul><li>Comparative Study* - No. of Shows Vs. Ticket Sales </li></ul><ul><li>Comparative Study* - No. of Shows Vs. Revenue Generated </li></ul>DATA ANALYSIS * Mumbai, Delhi, Kolkata, Bangalore - 3 movies - 8 theaters - 2D & 3D screens - first 3 weeks
  9. 9. KEY FINDINGS 2D Shows - 651 ; S3D Shows - 526 S3D - Ticket Prices range from Rs.250 to 500
  10. 10. KEY FINDINGS 2D Shows - 651 ; S3D Shows - 526 S3D - Ticket Prices range from Rs.250 to 500
  11. 11. KEY FINDINGS 2D Shows - 651 ; S3D Shows - 526 S3D - Ticket Prices range from Rs.250 to 500
  12. 12. KEY FINDINGS 2D Shows - 651 ; S3D Shows - 526 S3D - Ticket Prices range from Rs.250 to 500
  13. 13. KEY FINDINGS 2D Shows - 651 ; S3D Shows - 526 S3D - Ticket Prices range from Rs.250 to 500
  14. 14. KEY FINDINGS 2D Shows - 651 ; S3D Shows - 526 S3D - Ticket Prices range from Rs.250 to 500
  15. 15. AUDIENCE RESEARCH <ul><li>Audience Composition </li></ul><ul><li>Multiplex audience - 83 % </li></ul><ul><li>Already had S3D Experience - 60 % </li></ul>
  16. 16. KEY FINDINGS
  17. 17. KEY FINDINGS
  18. 18. <ul><li>Superior movie viewing experience </li></ul><ul><li>Piracy can be reduced to a large extent </li></ul><ul><li>More Occupancy rates in Theaters </li></ul><ul><li>More revenues generated than the normal 2D movies, for comparatively less number of shows </li></ul><ul><li>Increase in number of S3D movie content YOY from Hollywood Studios and hence better chances breaking even for theatre owners, who have enabled for S3D movie exhibition </li></ul>ADVANTAGES * Few more to be added.. Awaiting Audience interview video
  19. 19. <ul><li>More S3D enabled screens in major cities - Tie ups with Industry leaders like Scrabble, UFO etc. </li></ul><ul><li>More players should be involved in Digitization, which in turn helps S3D movies a lot. </li></ul><ul><li>Industry talent to be trained for S3D technology (Production & Exhibition) </li></ul>RECOMMENDATIONS * Few more to be added.. Awaiting Audience interview video
  20. 20. THANK YOU
  21. 21. <ul><li>The data, information etc were all collected from various information sources online and offline. All these have been used only for academic purposes and not for any other commercial purposes. </li></ul>DISCLAIMER
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