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Patrick Campbell - Bootstrapped pricing
 

Patrick Campbell - Bootstrapped pricing

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Patrick Campbell, CEO of Price Intelligently shares techniques and tactics for pricing your product as you start your business out. He includes a variety of methods you can use.

Patrick Campbell, CEO of Price Intelligently shares techniques and tactics for pricing your product as you start your business out. He includes a variety of methods you can use.

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    Patrick Campbell - Bootstrapped pricing Patrick Campbell - Bootstrapped pricing Presentation Transcript

    • @PatticusBootstrapped PricingJune 7, 2013Tuesday, June 11, 13
    • @PatticusProvide you a quick, analytical process to approachpricing and sales in the early stages of a business.Tuesday, June 11, 13
    • @PatticusKey Milestones:•May 2012: Founded in Boston•Nov. 2012: 50+ CustomersInternational Expansion to UK, Canada & Australia•Jan. 2013: Expanded Team to 7•April 2013: Completed Over 100,000 Pricing Strategies•May 2013: $1M Run RateExecutives:•CEO/Co-Founder: Patrick Campbell•Technologist/Co-Founder: Christopher O’Donnell•Technologist/Co-Founder: Aaron WhiteAbout UsTuesday, June 11, 13
    • @Patticus"The Price Intelligently team removed the guesswork from our pricingstrategy, providing us with hard data from real people that fit our personas.Pricing is something we have to get right; our business depends on it.Thanksto Price Intelligentlys work, I sleep better at night."CEO - Help ScoutThe more data that you have available to make decisions, the better thosedecisions are. The fact that Price Intelligently was able to compile a panel ofrespondents that matched our target personas and collect moreinformation than we ever could have. Price Intelligently helped us quicklyunderstand the perceived customer value of our product and it’s individualfeatures, which was data that we couldn’t get anywhere else.Senior Director of Product Management"We were incredibly pleased with Price Intelligently process and results. Iwould recommend them to anyone who wants real data on the valuecustomers and prospective customers place on your products, services, andeven features.We will definitely be making changes to our pricing based ontheir work."CEO - Wistia"To me, pricing is the one area that I believemarketers need to consider first and foremost.Price Intelligently makes the product pricingprocess painless and remarkably powerful withits extraordinary findings and in-depth analysis."CMO - SmartBear SoftwareWho’s been talking about us?Tuesday, June 11, 13
    • @Patticus•The Importance of Pricing•Value Metric•Pricing (getting the number)•Your first sale(s)!Our AgendaTuesday, June 11, 13
    • @PatticusThe Importance of PricingTuesday, June 11, 13
    • @Patticus1% Pricing +11% ProfitThe Importance of PricingTuesday, June 11, 13
    • @PatticusMain Takeaway #1Pricing is huge. Develop your pricing strategyalongside the rest of your product and marketing.Tuesday, June 11, 13
    • @PatticusYOURVALUE METRICTuesday, June 11, 13
    • @Patticus“Align your revenue model alongyour value metric...”Value MetricTuesday, June 11, 13
    • @PatticusValue MetricTuesday, June 11, 13
    • @PatticusWistia -Value MetricTuesday, June 11, 13
    • @PatticusRejoiner -Value MetricTuesday, June 11, 13
    • @PatticusA value metric is what you charge for, and should:1. align to your customer’s needs.2. grow with your customer.3. be easy to understand.Value MetricTuesday, June 11, 13
    • @PatticusDefineYourValue MetricTuesday, June 11, 13
    • @PatticusDefineYourValue MetricPerfect WorldTuesday, June 11, 13
    • @PatticusDefineYourValue MetricPerfect WorldReal WorldTuesday, June 11, 13
    • @PatticusDefineYourValue MetricPerfect WorldTomorrowReal WorldTuesday, June 11, 13
    • @PatticusMain Takeaway #2Understand and align upon your value metric andmost other metrics will fall into place.Tuesday, June 11, 13
    • @PatticusPRICINGTuesday, June 11, 13
    • @PatticusPricing“Your customer is the only onewho can tell you theirwillingness to pay...”Tuesday, June 11, 13
    • @PatticusPrice Laddering andVWTuesday, June 11, 13
    • @PatticusPrice Laddering andVWTuesday, June 11, 13
    • @PatticusMain Takeaway #3Utilize a data model and talk to your customer abouttheir value perception.Tuesday, June 11, 13
    • @PatticusSELLINGYOUR PRODUCTTuesday, June 11, 13
    • @PatticusSales“...Hustle is shoe leather and elbow greaseand sweat and missing lunch...Hustle is thesheer joy of winning. Hustle is heaven ifyoure a hustler; hustle is hell if youre not.”Tuesday, June 11, 13
    • @PatticusSmoothing Out the Sales ProcessTuesday, June 11, 13
    • @PatticusThe PR FrameworkTuesday, June 11, 13
    • @PatticusMain Takeaway #4Set up a scalable funnel as if you’ll have 30 sales folkstomorrow.Then, just fill in the pieces with the right people.Tuesday, June 11, 13
    • @PatticusPatrick CampbellPatrick@PriceIntelligently.com@PatticusTuesday, June 11, 13