Duane Forrester - SEO and Marketing when Bootstrapped
@duaneforresterBing Webmaster ToolsSpeaks at shows, runs forums and blog,provides guidance on new WM toolswww.bing.com/toolbox/webmastersDoes he have a clue?12+ years as an inhouse SEO; ran seo atMSN; has helped Disney, GAP, Walmart +http://www.linkedin.com/in/dforresterAnd this helps me how?Blogging since 2001; owns 150 domains;makes money onlinehttp://twitter.com/DuaneForresterwhat does duane do at bingYour data, always fully provided.
• Robots.txt• Build carefully so you don’t accidentally block us• Sitemaps• Keep them clean, accurate and current• Navigation• Can we easily crawl the site to find your content?• Rich Media• Be careful to expose any links inside rich media in your sitemaps• Reasons to compel us• Creating highly engaging experiences drives people to you – which attracts usYour data, always fully provided.There are no promises: we may crawl, but we compare quality & need before we index
• Skip m. domains• m. domains produce unwantedduplication• Responsive design is your friend• HTML5 can helpYour data, always fully provided.
Where does SEO fit in?Content Social User Experience Link Building SEOYour data, always fully provided.
• What else will be considered “search”?• Mobile image capturing• Voice activated search• APPs are refined search experiences• Gestures could indicate search intent• Look at kids today and the habits theyare developing to help understandwhat they will need in the future fromtechnologyThink about how people looking for your business will find you using the technologiesavailable to them. Smart phones, in-car systems, tablets, xBox, etc.Your data, always fully provided.
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