Seth Lieberman - Customer Development: Targeting the right vertical
Upcoming SlideShare
Loading in...5
×
 

Seth Lieberman - Customer Development: Targeting the right vertical

on

  • 427 views

 

Statistics

Views

Total Views
427
Views on SlideShare
427
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Seth Lieberman - Customer Development: Targeting the right vertical Seth Lieberman - Customer Development: Targeting the right vertical Presentation Transcript

  • #RamenCamp
    know your market | know yourself
    Seth Lieberman E:slieberman@pangeamedia.com
    W: 617-923-0000 x111
    C: 617-504-9006
    T: @sethwlieberman
  • Move Up the Food Chain
    Steak Camp
    Ramen Camp
    Fresh Veggies Camp
  • Don’t Re-Invent The Wheel
    • The messaging is easier
    • The sale is easier
    • Capital is easier
    • Avoid experimental marketing budgets
  • Rule #1 Go Where the Money Is
    • Defined markets
    • Growth markets
    • Markets where you can be disruptive
    • Markets where you can solve real pain/problems
    • Markets you think you can win
    • Big Markets
  • Rule #2: Do Not Force It
  • Rule #3 Picking Your Market & Focus
  • Avoid False Positives / Negatives
  • Rule #4 Customer Interviews
    Why
    What problem where you looking to solve
    How did our solution help you solve it
    What does our product do that you can’t live without
    What
    What is the customer buying/paying for
    What are their stated goals for their use of the product
    Are they meeting these goals- why or why not
    How are their results- are they happy with what they are getting
    How/Where
    How did you find us
    What other services did you evaluate
    What were the key differentiators that made you pick us
    Open Feedback
  • Tools for Success
    Salesforce.com (Organizational)
    Jigsaw (Informational)
    Rapportive (Informational)
    LinkedIn (Informational / Social)
    Twitter (Social)
    Referrals (Social)
    Phone (Communication)
    Car/Plane/Train (Communication)
    Glenngary Glenn Ross (Motivational)
  • Land of Chocolate
    Team
    Market Selection (Hypothesis)
    Product
    Tools
    Measurement
  • App.SnapApp.com/ramen
    Seth Lieberman E:slieberman@pangeamedia.com
    W: 617-923-0000 x111
    C: 617-504-9006
    T: @sethwlieberman