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  • What we see is that Confidence in the bank's long term stability is ABSOLUTELY VITAL to bank buyers in their consideration process for bank selection. With 54% stating “Confidence in the bank's long term stability” is “always important” with a score of “5” on the 5 point scale. This is followed by: The people and relationship side with 37% giving it the highest rating Knowledge and expertise in your sector with 33% giving it the highest rating possible Scale and international presence 13% highly rated in importance Innovative and adaptive with 11% and Offering a wide range of products / advice in a range of areas JUST 8% This is ESPECIALLY interesting when we explore how these attributes scores have evolved over the past 3 waves of Bank Image surveys NEXT
  • What we have here is the 3 years of data. 2007 BI was done July 3 –Sept 9 2007 2008 BI was done Oct-Dec 2008 2009 Aug-Sept 09 1 Thing to note is that Prior to 2008, we did not have an attribute of “Confidence in the bank's long term stability – However we did have BANK REPUTATION…a close proxy. We replaced the BANK REPUTATION with “Confidence in the bank's long term stability” in 2008 and 2009. So notice “Confidence in the bank's long term stability continues to be the DOMINANT factor of importance – I had suspected that we would have seen some decline in this factor during this latest wave…given (SHALL I SAY) the stabilization in the banking industry…or maybe the RELATIVE RECOVERY we have been experiencing compared to last years Q4…BUT THAT IS NOT WHAT BUYERS ARE TELLING US. ALSO – notice the next 2 most imp attributes… The people and relationship side AND Knowledge and expertise in your sector BOTH continue to see declines in those who give it the highest scores for importance. FINALLY - Innovation and Wide Range of products - Although they were NEVER Key Criteria of importance….they continue to be of LESSER importance. NEXT
  • In the summer of this year, we carried out our latest wave of the “C-suite Sentiment” study which looked at the attitudes of senior corporate decision-makers to doing business over the coming months. As we saw earlier, their optimism about the state of the global economy has improved dramatically BUT their trust in business partners and suppliers across all sectors as we can see here, declines in all areas.
  • Corporate leaders seem to be recognising the increasing importance of advertising and communications. In fact, advertising is regarded the most important factor to the business strategy in the next 6 months.

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