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  1. 1. <ul><li>MEDIA KIT </li></ul><ul><li>The Fund Pro/Latin America </li></ul><ul><li>www.thefundpro.com </li></ul>
  2. 2. The market we serve <ul><li>The Fund Pro/Latin America targets a highly targeted and unique niche: </li></ul><ul><li>Asset management professionals who do business in Latin America in either the local or offshore marketplace. </li></ul>
  3. 3. Typical users of The Fund Pro <ul><li>Local and international mutual fund managers and insurance companies </li></ul><ul><li>Latin American pension managers and advisors </li></ul><ul><li>Latin American pension plan sponsors </li></ul><ul><li>Latin-based financial planners and broker/dealers </li></ul><ul><li>Local and international private bankers </li></ul><ul><li>Latin American banks and other distributors </li></ul>
  4. 4. A unique, specialized niche <ul><li>The Fund Pro/Latin America is the only information source that reaches asset management professionals across the region. </li></ul><ul><li>The site is an excellent marketing vehicle for: </li></ul><ul><li>Software providers </li></ul><ul><li>Conference companies </li></ul><ul><li>Technology companies </li></ul><ul><li>Media groups </li></ul><ul><li>Legal and accounting service providers </li></ul><ul><li>Custody and other financial services </li></ul><ul><li>Executive recruiters </li></ul>
  5. 5. What we provide <ul><li>The Fund Pro/Latin America offers a powerful set of tools for researching and monitoring market trends, regulatory changes, and the competitive environment of the asset management business in Latin America. </li></ul>
  6. 6. Content includes... <ul><ul><li>Articles analyzing latest regulatory changes, product and distribution trends, new ventures and executive hirings. </li></ul></ul><ul><ul><li>Industry comment on issues driving the growth of the asset management business onshore and offshore. </li></ul></ul><ul><ul><li>Online copies of regulations and statistical bulletins from pension, insurance and mutual fund commissions. </li></ul></ul><ul><ul><li>Monthly asset growth tables by industry, asset class and manager. </li></ul></ul>
  7. 7. Content includes... <ul><ul><li>League tables ranking the region’s largest money managers. </li></ul></ul><ul><ul><li>Third-party content such as ratings reports, equity and bond research and monthly money-manager reports. </li></ul></ul><ul><ul><li>Latest industry events taking place across the region. </li></ul></ul><ul><ul><li>Institutional-investor portfolio holdings data. </li></ul></ul><ul><ul><li>Daily NAVs and return data of local Latin American funds. </li></ul></ul>
  8. 8. Site features <ul><ul><li>Multi-language content. Users can click on flags to change languages. </li></ul></ul><ul><ul><li>Customized news alerts by topic, language, source </li></ul></ul><ul><ul><li>Pay-per-view access for non-subscribers </li></ul></ul><ul><ul><li>“ My favorites” area to save articles of interest </li></ul></ul><ul><ul><li>Multiple-user sign-on capacity for companies </li></ul></ul>
  9. 9. Globally recognized firms use The Fund Pro... <ul><li>Franklin Templeton </li></ul><ul><li>Fidelity, Putnam </li></ul><ul><li>ABN Amro, Pioneer </li></ul><ul><li>FleetBoston </li></ul><ul><li>ING, Prudential </li></ul><ul><li>SEI Investment </li></ul><ul><li>BNP Asset Mgt. </li></ul><ul><li>Santander Investment </li></ul><ul><li>Towers Perrin </li></ul><ul><li>Banco BBVA </li></ul><ul><li>Citigroup Asset Mgt. </li></ul><ul><li>Standard and Poor’s </li></ul><ul><li>HSBC </li></ul><ul><li>Price Waterhouse </li></ul>
  10. 10. ...as well as local leaders <ul><li>BBVA Bancomer </li></ul><ul><li>Banamex-Accival </li></ul><ul><li>Finaccess </li></ul><ul><li>Banco Opportunity </li></ul><ul><li>AFP Provida </li></ul><ul><li>AFP Cuprum </li></ul><ul><li>Maxima AFJP </li></ul><ul><li>Banco Santiago </li></ul><ul><li>Tanner Fondos Mutuos </li></ul><ul><li>BCI Fondos Mutuos </li></ul><ul><li>Banco Security </li></ul><ul><li>AFP Horizonte </li></ul><ul><li>Societe Generale </li></ul><ul><li>Copernico Asset Mgt. </li></ul>
  11. 11. User statistics <ul><li>95 companies with site-license access </li></ul><ul><li>1,200 registered users </li></ul><ul><li>Users from 17 countries </li></ul><ul><li>Average of 350 unique visits per day </li></ul>
  12. 12. Fund Pro users: country Home office of Fund Pro users: 84% are based in Latin America
  13. 13. Fund Pro users: industry Broad spectrum of asset management industry represented
  14. 14. Fund Pro users: job focus A bias toward decision makers and distributors
  15. 15. Management <ul><li>Thomas V. Ciampi, director. </li></ul><ul><li>A journalist with 13 years experience in financial markets, specialized in the Latin American asset management business since 1994. </li></ul><ul><li>The creator of Latin Fund Management, the first newsletter dedicated to the regional fund industry. Thomson Financial bought the publication in 1998. </li></ul>
  16. 16. Staff <ul><li>The Fund Pro has a nine-person staff strategically located throughout the region. </li></ul><ul><li>At the heart of the business are </li></ul><ul><li>local correspondents </li></ul><ul><li>in Brazil, Argentina, Mexico and Chile. </li></ul><ul><li>A research team tracks manager and industry growth in terms of assets, clients, products, and flows. </li></ul>
  17. 17. Ownership <ul><li>The Fund Pro/Latin America is wholly owned by Latin Ventures LLC , a New Jersey- (USA) based limited liability company. </li></ul><ul><li>Latin Ventures LLC also controls Latin Asset Management , a research and consulting company that is a strategic partner of Cerulli Associates . </li></ul>
  18. 18. Partnerships <ul><li>Research and consulting: Cerulli Associates </li></ul><ul><li>Conferences and events: MAR/Hedge, Bloomberg, Reuters </li></ul><ul><li>Research distribution: Multex.com, Internet Securities </li></ul><ul><li>News bureau services: Pensions and Investments, MAR/Hedge </li></ul>
  19. 19. Marketing opportunities <ul><li>Site sponsorships </li></ul><ul><ul><li>Gold sponsorship </li></ul></ul><ul><ul><li>Silver sponsorship </li></ul></ul><ul><li>E-mail newsletter sponsorship </li></ul><ul><li>List rental </li></ul>
  20. 20. Site sponsorships <ul><li>Gold sponsors </li></ul><ul><ul><li>Permanently visible top banner (468x60 pixels) on our Home page and all interior pages, linkable to any URL. </li></ul></ul><ul><ul><li>Sponsorship of daily, weekly and monthly Fund Pro e-mail newsletters. (Up to five lines of text with link.) </li></ul></ul><ul><li>Value: US$1,250 per month </li></ul>
  21. 21. 468x 60 logo On home page and all interior pages
  22. 22. Site sponsorships <ul><li>Silver sponsors </li></ul><ul><ul><li>Permanently visible side banner (120x60 pixels) on our Home page and all interior pages, linkable to any URL. </li></ul></ul><ul><ul><li>Sponsorship of daily, weekly and monthly Fund Pro e-mail newsletters. (Up to five lines of text with link.) </li></ul></ul><ul><li>Value: US$850 per month </li></ul>
  23. 23. 120 x 60 logo On home page and all interior pages
  24. 24. E-mail newsletter sponsorship <ul><li>E-mail newsletter sponsor </li></ul><ul><ul><li>A personalized message that reaches more than 90% of Fund Pro users that choose to receive an e-mail newsletter. </li></ul></ul><ul><ul><li>Up to three companies are guaranteed placement at the top of the e-mail news screen. (Up to five lines of text with link.) </li></ul></ul><ul><li>Value: US$750 per month </li></ul>
  25. 25. E-mail newsletter sponsorship Sponsor messages with links
  26. 26. List rental <ul><li>The Latin Asset Management database </li></ul><ul><ul><li>A list of 3,500+ executives from across the region, in constant expansion </li></ul></ul><ul><ul><li>Breakdowns by industry, country, job title </li></ul></ul><ul><ul><li>Includes emails, street addresses and phone numbers where available </li></ul></ul><ul><li>Value: from US$750 </li></ul>
  27. 27. Contact information <ul><li>For sponsorship opportunities please contact: </li></ul><ul><li>Gabriela Travaglini </li></ul><ul><li>[email_address] </li></ul>
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