AN OVERVIEWThe automobile industry in India is one of the largest in the world and one ofthe fastest growing globally. Indias passenger car and commercial vehicle manufacturing industry isthe sixth largest in the world, with an annual production of more than 4.7million units in 2010.The majority of Indias car manufacturing industry is based around threeclusters in the south, west and north.With the growing Indian economy the demand for automobiles is escalatingon the trot.
ITS JUST MAGICWe as Indians should be proud that as a nation we have contributed arevolutionizing change in the automobile sector across the globe byproducing the world’s cheapest car. A Sincere thanks to the man behind it“Ratan Tata”.
IT’S EXISTENCEMaruti Suzuki India Limited commonly referred to as Maruti, is a subsidiarycompany of Japanese automaker Suzuki Motor Corporation.It has a market share of 44.9% of the Indian passenger car market.It offered a complete range of cars since its foray into Indian market from asuper economical Maruti 800 to its most expensive car Kizashi.Suzuki came into India via joint venture with Maruti when economicliberalization had begun.
MARUTI SUZUKIMaruti Udyog Limited (MUL) was established in February 1981,However the actual production commenced in 1983 with the Maruti 800which at that point of time was the only modern care available and its closecompetitors being Hindustan Motor’s Ambassador and Premier Padmini.Maruti 800 till 2004 was Indias largest selling compact car ever since it waslaunched in 1983.The Company is believed to be launching a newer version of Maruti 800 byNovember 2012.Their another ace Maruti Alto is the worlds largest selling small car currently.
MARUTI SUZUKI IN INDIA MARUTI TRUE MARUTI DRIVING VALUE SCHOOLSALES & SERVICE MANUFACTURING NETWORK FACILITIES
MARUTI AND ITS FLEETMARUTI 800MARUTI ZENMARUTI ESTEEMALTOVERSABALENOSWIFTSWIFT DEZIRESX4VITARAOMNIA-STARWAGON-R
AWARDS AND RECOGNITIONSThe Brand Trust Report published by Trust Research Advisory has rankedMaruti Suzuki in the seventh position in 2011 and the sixth position in 2012among the brands researched in India.Bluebytes News, a news research agency, rated Maruti Suzuki as IndiasMost Reputed Car Company in their Reputation Benchmark Study]conductedfor the Auto (Cars) Sector launched in April 2012.
It’s Competitor’sMaruti Suzuki enjoyed its dominance in Indian market till mid 1990’s butsoon began the arrival of other automobile players and today India hasemerged as one of the most competitive markets for this sector.It’s competitors are TATA MOTORS, HYUNDAI, HONDA, CEHVROLET,WOLKSWAGON, SKODA, FORD, TOYOTA.Even after so much competition Maruti Suzuki has managed to hold to itsNUMERO UNO position with comfort.
TATA MOTORSTata Motors formerly TELCO is an Indian multinational automotivecorporation headquartered in Mumbai, India.It is the eighteenth largest motor vehicle manufacturing company in theworld by volume.Tata Motors is South Asia’s largest automobile company; it is the leaderin commercial vehicles and among the top three in passenger vehicles.Worldwide it is the worlds fourth-largest truck manufacturer and second-largest bus manufacturer.In 2010, Tata Motors surpassed Reliance to win the coveted title of Indiasmost valuable brand in an annual survey conducted by BrandFinance and The Economic Times.
HYUNDAIHyundai Motor India Limited is a wholly owned subsidiary of the HyundaiMotor Company in India.It is the 2nd largest automobile manufacturer in India after Maruti Suzuki.Hyundai started its operations in India on 6th May 1996.HMILs first car, the Hyundai Santro was launched in 23 September 1998 andwas a runaway success.Hyundai is headquartered in Chennai.
Market ShareMaruti Suzuki is a runaway leader when it comes to the revenue generationand customer base. It accounts for the total of 45% market share in theIndian passenger car segment.The Chennai-based Hyundai is the second-biggest car manufacturer in Indiawith about 19 percent market share however the south Korean giant hasmade it clear that they will increase the market share to 20% by the end ofthe year 2012.Tata Motors which is the market leader in commercial vehicles however hasbeen struggling in this segment with a market share of 13.22% and facing atough time in holding its market share from brands like Honda andMahindra.
Recent SalesMARUTI SUZUKI: Total cars sold in 2011-12: 10,06,316.Popular cars: Alto, Swift, Swift Dzire, Wagon R, Ritz, Omni, Eeco, Sx4, Estilo,Grand Vitara, Kizashi, and of course the all new Ertiga.HYUNDAI MOTORS: Total cars sold in 2011-12: 388,779.Popular cars: EON, Santro Xing, i10, i20, Accent, Fluidic Verna, the all newSonata, and Santa Fe.Tata Motors: Total cars sold in 2011-12: 313,385.Popular cars: Indica Vista, Indigo Manza, Indigo eCS, Indica eV2, Indica eXeta,and Indigo XL.
TATA MOTORS PLANSIn the passenger cars segment, in which the company has been struggling tostamp its authority, Tata said that the competition would be even greater."In passenger cars, Tata Motors will face even greater competition from themany automotive brands that are in the country.Tata, who is set to retire this December, added that Tata Motors will need toaddress the marketplace more effectively with its existing and futureproducts in order to regain the level of market share that it earlier enjoyed.On the Nano, Tata said, "The fundamental economies of the Nano, whichwas globally acclaimed when it was unveiled in 2008 and was plagued withstart-up roadblocks in the state of West Bengal, will continue to establishitself in the Indian market with a wider sales and service network."
HYUNDAI PLANS!Hyundai motors has made it clear that they are all geared up to increase itsmarket presence in India and reach the market share of above 20% in thecoming one year.With the novel idea of ‘Always There, Because We Care’, Hyundai Motor IndiaLtd, the country’s largest passenger car exporter and the second largest carmanufacturer, is back again with its nationwide service initiative - ‘AlwaysAround’ campaign in a mega avatar for the sixth consecutive year.Hyundai Motor India Ltd (HMIL), the country’s second largest carmanufacturer and the largest passenger car exporter in an attempt toenhance its customer relationship announces the Online Service websitededicated to its valued customers. A multifaceted online service will be livetoday and will be available to all the Hyundai car owners. The micro site willbe available on Hyundai’s corporate website.
What’s Maruti Suzuki Doing?Maruti Suzuki signs agreement with the Gujrat Government for landpurchase. The New plant in Gujrat to take manufacturing capability by 2million units by 2015-16. Riding high on its popularity as Maruti Suzuki‘s highest selling model andIndia‘s favorite car Alto, crossed the 20 lakh cumulative sales mark recently,just 11 years and 9 months after its launch. Maruti Suzuki Alto, has been thehighest selling car, in the domestic market for the past 7 years.Maruti is also planning to revive their all time best selling car “Maruti 800”and launch it by November 2012 to target the masses and amplify theremarket share even more.
CONCLUSIONEver since the economic liberalization came into existence in year 1991,Every sector in India is heading towards tremendous competition there areno signs of abating and nothing different has happened with the Indian carmarket. First it was Maruti Suzuki who enjoyed a market monopoly howevercompetition always steps in. First it was Hyundai, followed by honda,Daewoo, ford, and many other foreign car makers.Life has not been easy for the largest car manufacturer of India they havebeen always kept on their toes and it seems its going to get tougher day byday. The only way for Maruti to sustain is technical innovation and stay trueto their tagline “VALUE FOR MONEY”