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News channels and Social Media
News channels and Social Media
News channels and Social Media
News channels and Social Media
News channels and Social Media
News channels and Social Media
News channels and Social Media
News channels and Social Media
News channels and Social Media
News channels and Social Media
News channels and Social Media
News channels and Social Media
News channels and Social Media
News channels and Social Media
News channels and Social Media
News channels and Social Media
News channels and Social Media
News channels and Social Media
News channels and Social Media
News channels and Social Media
News channels and Social Media
News channels and Social Media
News channels and Social Media
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News channels and Social Media

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A presentation made at the Youth Marketing Forum in Mumbai on 13th Feb 2014. …

A presentation made at the Youth Marketing Forum in Mumbai on 13th Feb 2014.

"How News channels use Social Media"
- Social Media during the Uttarakhand Disaster
- Shekhar Kapur's Pradhanmantri on Twitter
- Anna Hazare at the Ramlila ground Delhi; Live cam on Youtube
- Newsroom integration on Twitter

Published in: Social Media
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  • 1. News channels and Social Media Presented at the Youth Marketing Summit in Mumbai on 13th February 2014
  • 2. Social Media
  • 3. Social media in India 93 Million Facebook users 55 Million Youtube users 33 million Twitter users
  • 4. Key Numbers 126 million homes TV reach 329 million Print reach 93 Million Social Media Reach
  • 5. India’s Daily Readership of Online News and Information Jumps 34 % in the Past Year
  • 6. 45 Million Unique Visitors consumed News content online in India Source : Comscore
  • 7. News channels and Social
  • 8. 4 million fans - ABP News - ABP Majha - ABP Ananda • News updates • Traffic to website • User engagement http://www.facebook.com/abpnews , http://www.facebook.com/abpmajha, http://www.facebook.com/abpananda
  • 9. - Live News Updates - User engagement - Contests www.twitter.com/abpnewstv
  • 10. • Official Channel Partner • Real time news videos www.youtube.com/abpnewstv, www.youtube.com/abpmajhatv, www.youtube.com/abpanandatv
  • 11. Case studies
  • 12. Live Cam -Anna Hazare Fasting This activity was done with YouTube. This was live for 10 days through YouTube.
  • 13. Missing in Uttarakhand
  • 14. Missing in Uttarakhand uttarakhand.abpnews.in  8,000+ Responses  6,000+ People called over phone  1000+ Confirmed found • A registration page was created on Google Docs • It started trending on social media with people sharing and giving us positive reviews for our initiative.
  • 15. Pradhanmantri YT Show • 2.5 Million Video Views
  • 16. #Pradhanmantri • Trended for more than 56 Hours over 25 Weeks • Total 1.2 Million post mentions
  • 17. Newsroom Integration 6 PM Debates (Social and Website Comments) • Polls
  • 18. Newsroom on Social
  • 19. Metrics - Number vs Engagement
  • 20. L.Ramakrishnan Head – Digital www.abplive.in @rklaxman

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