News channels and Social Media

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A presentation made at the Youth Marketing Forum in Mumbai on 13th Feb 2014. …

A presentation made at the Youth Marketing Forum in Mumbai on 13th Feb 2014.

"How News channels use Social Media"
- Social Media during the Uttarakhand Disaster
- Shekhar Kapur's Pradhanmantri on Twitter
- Anna Hazare at the Ramlila ground Delhi; Live cam on Youtube
- Newsroom integration on Twitter

More in: Social Media
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  • 1. News channels and Social Media Presented at the Youth Marketing Summit in Mumbai on 13th February 2014
  • 2. Social Media
  • 3. Social media in India 93 Million Facebook users 55 Million Youtube users 33 million Twitter users
  • 4. Key Numbers 126 million homes TV reach 329 million Print reach 93 Million Social Media Reach
  • 5. India’s Daily Readership of Online News and Information Jumps 34 % in the Past Year
  • 6. 45 Million Unique Visitors consumed News content online in India Source : Comscore
  • 7. News channels and Social
  • 8. 4 million fans - ABP News - ABP Majha - ABP Ananda • News updates • Traffic to website • User engagement http://www.facebook.com/abpnews , http://www.facebook.com/abpmajha, http://www.facebook.com/abpananda
  • 9. - Live News Updates - User engagement - Contests www.twitter.com/abpnewstv
  • 10. • Official Channel Partner • Real time news videos www.youtube.com/abpnewstv, www.youtube.com/abpmajhatv, www.youtube.com/abpanandatv
  • 11. Case studies
  • 12. Live Cam -Anna Hazare Fasting This activity was done with YouTube. This was live for 10 days through YouTube.
  • 13. Missing in Uttarakhand
  • 14. Missing in Uttarakhand uttarakhand.abpnews.in  8,000+ Responses  6,000+ People called over phone  1000+ Confirmed found • A registration page was created on Google Docs • It started trending on social media with people sharing and giving us positive reviews for our initiative.
  • 15. Pradhanmantri YT Show • 2.5 Million Video Views
  • 16. #Pradhanmantri • Trended for more than 56 Hours over 25 Weeks • Total 1.2 Million post mentions
  • 17. Newsroom Integration 6 PM Debates (Social and Website Comments) • Polls
  • 18. Newsroom on Social
  • 19. Metrics - Number vs Engagement
  • 20. L.Ramakrishnan Head – Digital www.abplive.in @rklaxman