News channels and Social Media
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News channels and Social Media

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A presentation made at the Youth Marketing Forum in Mumbai on 13th Feb 2014. ...

A presentation made at the Youth Marketing Forum in Mumbai on 13th Feb 2014.

"How News channels use Social Media"
- Social Media during the Uttarakhand Disaster
- Shekhar Kapur's Pradhanmantri on Twitter
- Anna Hazare at the Ramlila ground Delhi; Live cam on Youtube
- Newsroom integration on Twitter

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    News channels and Social Media News channels and Social Media Presentation Transcript

    • News channels and Social Media Presented at the Youth Marketing Summit in Mumbai on 13th February 2014
    • Social Media
    • Social media in India 93 Million Facebook users 55 Million Youtube users 33 million Twitter users
    • Key Numbers 126 million homes TV reach 329 million Print reach 93 Million Social Media Reach
    • India’s Daily Readership of Online News and Information Jumps 34 % in the Past Year
    • 45 Million Unique Visitors consumed News content online in India Source : Comscore
    • News channels and Social
    • 4 million fans - ABP News - ABP Majha - ABP Ananda • News updates • Traffic to website • User engagement http://www.facebook.com/abpnews , http://www.facebook.com/abpmajha, http://www.facebook.com/abpananda
    • - Live News Updates - User engagement - Contests www.twitter.com/abpnewstv
    • • Official Channel Partner • Real time news videos www.youtube.com/abpnewstv, www.youtube.com/abpmajhatv, www.youtube.com/abpanandatv
    • Case studies
    • Live Cam -Anna Hazare Fasting This activity was done with YouTube. This was live for 10 days through YouTube.
    • Missing in Uttarakhand
    • Missing in Uttarakhand uttarakhand.abpnews.in  8,000+ Responses  6,000+ People called over phone  1000+ Confirmed found • A registration page was created on Google Docs • It started trending on social media with people sharing and giving us positive reviews for our initiative.
    • Pradhanmantri YT Show • 2.5 Million Video Views
    • #Pradhanmantri • Trended for more than 56 Hours over 25 Weeks • Total 1.2 Million post mentions
    • Newsroom Integration 6 PM Debates (Social and Website Comments) • Polls
    • Newsroom on Social
    • Metrics - Number vs Engagement
    • L.Ramakrishnan Head – Digital www.abplive.in @rklaxman