News channels and
Social Media
Presented at the Youth Marketing Summit in Mumbai on 13th February 2014
Social Media
Social media in India

93 Million
Facebook users

55 Million
Youtube users

33 million
Twitter users
Key Numbers
126 million homes
TV reach

329 million
Print reach

93 Million
Social Media Reach
India’s Daily Readership of Online
News and Information Jumps

34 %
in the Past Year
45 Million
Unique Visitors consumed News
content online in India

Source : Comscore
News channels and Social
4 million fans
- ABP News
- ABP Majha
- ABP Ananda
• News updates
• Traffic to website
• User engagement
http://www.facebo...
- Live News Updates
- User engagement
- Contests

www.twitter.com/abpnewstv
• Official Channel Partner
• Real time news videos

www.youtube.com/abpnewstv, www.youtube.com/abpmajhatv, www.youtube.com...
Case studies
Live Cam -Anna Hazare Fasting
This activity was done with YouTube. This was live for 10 days through YouTube.
Missing in Uttarakhand
Missing in Uttarakhand
uttarakhand.abpnews.in
 8,000+ Responses
 6,000+ People called over phone
 1000+ Confirmed found...
Pradhanmantri YT Show
• 2.5 Million Video Views
#Pradhanmantri
• Trended for more than 56 Hours over 25 Weeks
• Total 1.2 Million post mentions
Newsroom Integration

6 PM Debates
(Social and Website Comments)
• Polls
Newsroom on Social
Metrics - Number vs Engagement
L.Ramakrishnan
Head – Digital
www.abplive.in
@rklaxman
News channels and Social Media
News channels and Social Media
News channels and Social Media
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News channels and Social Media

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A presentation made at the Youth Marketing Forum in Mumbai on 13th Feb 2014.

"How News channels use Social Media"
- Social Media during the Uttarakhand Disaster
- Shekhar Kapur's Pradhanmantri on Twitter
- Anna Hazare at the Ramlila ground Delhi; Live cam on Youtube
- Newsroom integration on Twitter

Published in: Social Media
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News channels and Social Media

  1. 1. News channels and Social Media Presented at the Youth Marketing Summit in Mumbai on 13th February 2014
  2. 2. Social Media
  3. 3. Social media in India 93 Million Facebook users 55 Million Youtube users 33 million Twitter users
  4. 4. Key Numbers 126 million homes TV reach 329 million Print reach 93 Million Social Media Reach
  5. 5. India’s Daily Readership of Online News and Information Jumps 34 % in the Past Year
  6. 6. 45 Million Unique Visitors consumed News content online in India Source : Comscore
  7. 7. News channels and Social
  8. 8. 4 million fans - ABP News - ABP Majha - ABP Ananda • News updates • Traffic to website • User engagement http://www.facebook.com/abpnews , http://www.facebook.com/abpmajha, http://www.facebook.com/abpananda
  9. 9. - Live News Updates - User engagement - Contests www.twitter.com/abpnewstv
  10. 10. • Official Channel Partner • Real time news videos www.youtube.com/abpnewstv, www.youtube.com/abpmajhatv, www.youtube.com/abpanandatv
  11. 11. Case studies
  12. 12. Live Cam -Anna Hazare Fasting This activity was done with YouTube. This was live for 10 days through YouTube.
  13. 13. Missing in Uttarakhand
  14. 14. Missing in Uttarakhand uttarakhand.abpnews.in  8,000+ Responses  6,000+ People called over phone  1000+ Confirmed found • A registration page was created on Google Docs • It started trending on social media with people sharing and giving us positive reviews for our initiative.
  15. 15. Pradhanmantri YT Show • 2.5 Million Video Views
  16. 16. #Pradhanmantri • Trended for more than 56 Hours over 25 Weeks • Total 1.2 Million post mentions
  17. 17. Newsroom Integration 6 PM Debates (Social and Website Comments) • Polls
  18. 18. Newsroom on Social
  19. 19. Metrics - Number vs Engagement
  20. 20. L.Ramakrishnan Head – Digital www.abplive.in @rklaxman
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