Hongkong tourism


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Details on how Hongkong industry thrives on MICE. Great vision and planning.

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Hongkong tourism

  1. 1. Introduction on Hong Kong’s MICE tourism 9 Mar 2010MICE: Meetings, Incentive travels, Conventions, Exhibitions
  2. 2. Tourism Commission and Hong Kong Tourism Board  Government department Tourism  Formulating policy Commission  Developing tourism infrastructure  Enhancing service quality  Liaising with Mainland and international• organisations Hong Kong  Government-subvented public body Tourism Board  Promoting Hong Kong globally  A specialised office under HKTB  Promote Hong Kong as an ideal MICE destination  Offer one-stop support  Enrich travel experience
  3. 3. Tourism performance Economic significance of tourism in Hong Kong  HK$52.3 billion value added, 3.4% of GDP  Employs a workforce of over 190 000 Total visitor arrivals in 2009: 29.6 million (+0.3%) 35 Visitor Arrivals (in millions) 30 Other markets Mainland 25 20 15 10 5 0 98 99 00 01 02 03 04 05 06 07 08 09
  4. 4. Importance of MICE industry Important economic engine International business and trading hub Raises Hong Kong’s international standing  Sixth World Trade Organisation Ministerial Conference (2005)  International Telecommunication Union Telecom World (2006) High-spending visitors Employment opportunities
  5. 5. MICE performance in 2009 Total overnight MICE arrivals : 1.16 million (-0.2%) Per capita spending of overnight MICE visitors: $6,932 (+2.7%)(000 ) Contribution by markets500 2009 2008400 2007 Long300 Haul China 30% 38%200100 Short 0 Haul Q1 Q2 Q3 Q4 32%
  6. 6. MICE promotion $150 additional funding for MICE promotion “Meetings and Exhibitions Hong Kong” (MEHK)  One-stop support  Bid for MICE events  Enrich travel experience Achievements  Supported 1 090 MICE events  “Best Business City in the World” at 2009 Business Traveller Asia-Pacific Travel Awards  “Favourite City in the World” at Business Traveller Awards 2009.
  7. 7. Market environmentSTRENGTHS CHALLENGES Strategic location  Customers / organisers remain extremely cost Highly accessible conscious Business friendly  Expansion in meetings and environment conventions facilities in Asia Pacific World-class services  High unemployment rates in Diverse activities strategic markets Gateway to China
  8. 8. MEHK’s strategies Provide one-stop professional support Conduct overseas promotion with government Economic and Trade Offices, Hong Kong Trade Development Council and Invest Hong Kong Bidding for large-scale and high-profile MICE events Promote Hong Kong’s tourism offerings to MICE visitors Carrying out advertising campaigns Participating in international MICE tradeshows Organise travel missions and familiarisation trips Set up new online business matching platform Reach out to sectors with growth potential Strengthen existing hospitality offers
  9. 9. Destination image building New waves of thematic advertising campaign Direct mailing campaign Bi-monthly e-newsletter Promote high-profile success stories
  10. 10. Meetings & incentives travels Intensify trade activities e.g. trade shows, travel missions, familiarisation programmes etc Package new incentive offers riding on the “Festive Hong Kong 2010” theme Launch New Hong Kong REWARDS! Program
  11. 11. ConventionsFocus on lobbying and bidding mega/large conventions6 key strategic sectors – science, medical science, social science, sports-leisure culture, engineering and computer scienceFoster partnership with professional convention organizers (PCOs) and association management companies (AMCs)AMCs visitation and familiarisation toursRaise Hong Kong profile – ICCA Congress, ASAE Annual Conference 11
  12. 12. Exhibitions “Business Right Here!” Campaign - drive attendance and boost spending Dedicated outreach - UK & Germany – promote “Trade Fair Capital in Asia” image Customised support to retain and grow new industry shows Expand hospitality activities to recurrent shows to enhance visitors’ satisfaction
  13. 13. MICE infrastructure Hong Kong Convention and Exhibition Centre (HKCEC) AsiaWorld-Expo (AWE) Novel venues
  14. 14. MICE training Institutions offering courses on MICE and event management:  Hong Kong Polytechnic University  Chinese University of Hong Kong  Vocational Training Council  Employees Retraining Board  Hong Kong Productivity Council Consultancy study in 2008
  15. 15. Visit us at:Tourism Commission: www.tourism.gov.hkHong Kong Tourism Board: www.discoverhongkong.comMeetings and Exhibitions Hong Kong: www.mehongkong.com