Tales of a Bootstrapped Startup Onista, Inc

What is Onista? Real-time price negotiation Qualified sales leads and zero upfront cost Leverage power of social network Amalgam of eBay, LendingTree, Priceline, Alibaba and LinkedIn

Real-time price negotiation

Qualified sales leads and zero upfront cost

Leverage power of social network

Amalgam of eBay, LendingTree, Priceline, Alibaba and LinkedIn

The Beginning Custom PHP development Huge Product Requirements Document (PRD) Wire frames Outsourced development

Custom PHP development

Huge Product Requirements Document (PRD)

Wire frames

Outsourced development

Classic Pitfalls Wire frames used as templates No Architecture No Logging No Monitoring support No Alerting support No Reporting support No Database Abstraction Layer SQL embedded in the code

Wire frames used as templates

No Architecture

No Logging

No Monitoring support

No Alerting support

No Reporting support

No Database Abstraction Layer

SQL embedded in the code

There's Gotta be a Better Way! Discover MVC Smarty templating engine Refactor application logic Refactor business logic Retrofit with Logging, Reporting and Alerting Optimize the database Improve security

Discover MVC

Smarty templating engine

Refactor application logic

Refactor business logic

Retrofit with Logging, Reporting and Alerting

Optimize the database

Improve security

The Birth Database Webserver Appserver Data

Problem Not Scalable Will roll over and die Can't cope with spikes

Not Scalable

Will roll over and die

Can't cope with spikes

Enter the Cloud

Discover AWS S3 EC2 SimplePay

S3

EC2

SimplePay

AWS Promise Infinitely Scalable Instances Infinitely Large Storage Stop thinking about capacity Is it really?

Infinitely Scalable Instances

Infinitely Large Storage

Stop thinking about capacity

AWS Reality Infinitely Scalable Instances start unlimited instances Infinitely Large Storage code architecture needs to change Stop worrying about capacity start worrying about manual labor Throw your default assumptions away No persistent file system

Infinitely Scalable Instances

start unlimited instances

Infinitely Large Storage

code architecture needs to change

Stop worrying about capacity

start worrying about manual labor

Throw your default assumptions away

No persistent file system

What is Scaling? The ability of a web system to respond to unexpected load without a denial of service Two Kinds Manual Scaling Auto Scaling

The ability of a web system to respond to unexpected load without a denial of service

Two Kinds

Manual Scaling

Auto Scaling

Scalr Auto-Scaling Self-Curing Configuring Monitoring Open Source ! Free as in beer!

Auto-Scaling

Self-Curing

Configuring

Monitoring

Open Source !

Free as in beer!

Scalr http://scalr.googlecode.com/files/network_diagram_smaller.gif

How does it work? http://scalr.googlecode.com/files/processes.png

Trails with Scalr Documentation Great User Guide No Admin/Install guide :( Trial and Error Needs experience with DNS server setup Setup MySQL Master/Slave Test different scenarios

Documentation

Great User Guide

No Admin/Install guide :(

Trial and Error

Needs experience with DNS server setup

Setup MySQL Master/Slave

Test different scenarios

Moment of Truth Self host Scalr One instance for itself DNS Server Use Scalr.net Use CloudInCode

Self host Scalr

One instance for itself

DNS Server

Use Scalr.net

Use CloudInCode

Recommended Setup CloudInCode

Onista Setup CloudInCode Onista

Summary Scaling is hard Scalr makes it easy Don't manage Scalr yourself Use CloudInCode Software architecture is the important

Scaling is hard

Scalr makes it easy

Don't manage Scalr yourself

Use CloudInCode

Software architecture is the important

Q &A